Brandwave

How popular isJoseph Joseph?

In September 2026, people searched for Joseph Joseph by name about 690 times in New Zealand, a 5.5% decrease from the previous year. These searches made up 71.1% of all New Zealand herb cutter brand searches, placing Joseph Joseph first out of three brands. When we asked both ChatGPT and Google AI Overviews about herb cutter brands, Joseph Joseph did not appear in any of the answers.

Search and AI answers in September 2026

Joseph Joseph is the most searched of 3 competitors.

  1. Joseph JosephShare of searches 71.1%Mentioned in 0 of 5 AI answers
  2. OXOShare of searches 20.5%Mentioned in 4 of 5 AI answers
  3. ZylissShare of searches 8.4%Mentioned in 1 of 5 AI answers
Joseph Joseph website (opens in a new tab)

Follow Joseph Joseph and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top herb cutter brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Joseph Joseph did not appear in any of the five answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OXO4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zyliss1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Joseph Joseph0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about herb cutter brands

5 answers

  • Asked ChatGPT

    “Which herb cutter brand should I buy in New Zealand?”

    1. 1OXO

  • Asked ChatGPT

    “What are the best herb cutter brands in New Zealand?”

    1. 1OXO

  • Asked ChatGPT

    “What's the best herb cutter brand in New Zealand for easy meal prep?”

    1. 1OXO

  • Searched Google, AI Overview

    “best herb cutter”

    1. 1Zyliss

  • Searched Google, AI Overview

    “herb scissors nz”

    1. 1OXO

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which herb cutter brands compete with Joseph Joseph?

Joseph Joseph against herb cutter brands in New Zealand, by month

Share of searches by month for Joseph Joseph, OXO, Zyliss. The figures are in the table below the chart.

View monthly share of searches table
MonthJoseph JosephOXOZyliss
Oct 202567%19.3%13.6%
Nov 202576.6%14.9%8.5%
Dec 202569.9%20.4%9.7%
Jan 202666.7%24.1%9.3%
Feb 202666.7%23.6%9.7%
Mar 202667.8%24.1%8%
Apr 202667.8%24.1%8%
May 202671.1%20.5%8.4%
Jun 202671.1%20.5%8.4%
Jul 202669.4%20%10.6%
Aug 202671.3%20.8%7.9%
Sep 202671.1%20.5%8.4%

  1. 1.Joseph Joseph

    71.1%

    Held 1st. 590 estimated branded searches, -18.1% vs prior month. Share -0.2 points.

  2. 2.OXO

    20.5%

    Held 2nd. 170 estimated branded searches, -19% vs prior month. Share -0.3 points.

  3. 3.Zyliss

    8.4%

    Held 3rd. 70 estimated branded searches, -12.5% vs prior month. Share +0.5 points.

Compare popularity between Joseph Joseph and its closest rivals

Every comparison with Joseph Joseph

17 comparisons

How has branded search demand for Joseph Joseph changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Joseph Joseph in New Zealand fell from 730 to 690.
  • Across the 12 months ending September 2026, Joseph Joseph’s share of searches among herb cutter brands in New Zealand increased from 67% to 71.1%.
  • Across the 12 months ending September 2026, Joseph Joseph’s share of searches among herb cutter brands in New Zealand peaked at 76.6% in November 2025 and was lowest at 66.7% in January 2026.

How did search popularity change for New Zealand herb cutter brands in September 2026?

1 change

  1. In September 2026, Zyliss gained share of searches among herb cutter brands in New Zealand, from 7.9% to 8.4%.

How are Joseph Joseph’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Joseph Joseph’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bin joseph joseph
  • joseph joseph
  • joseph joseph bin
  • joseph joseph rubbish bin
  • joseph joseph trash bin
  • joseph joseph utensils
  • joseph joseph waste bin

Do you work for Joseph Joseph? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Joseph Joseph compete?

Joseph Joseph is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Food storage brands5th of 73.7%Show ranking
Measuring cups brands3rd of 53.8%Show ranking
Can opener brands3rd of 35.2%Show ranking
Knife set brands4th of 75.6%Show ranking
Salad spinner brands2nd of 58%Show ranking
Lemon juicer brands2nd of 38.1%Show ranking
Kitchen utensil brands2nd of 536.2%Show ranking
Measuring jug brands2nd of 339.9%Show ranking
Herb cutter brands1st of 371.1%Shown above
Creator with pink hair and a pink jacket

Is Joseph Joseph your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free