Brandwave

How popular isJoseph Joseph?

In September 2026, people searched for Joseph Joseph by name about 690 times in New Zealand, a 5.5% decrease from the previous year. These searches made up 5.2% of all New Zealand can opener brand searches, placing Joseph Joseph third out of three brands. When we asked both ChatGPT and Google AI Overviews about can opener brands, Joseph Joseph appeared in one of the five answers.

Search and AI answers in September 2026

Joseph Joseph is the third most searched of 3 competitors.

  1. KitchenAidShare of searches 60.2%Mentioned in 2 of 5 AI answers
  2. KenwoodShare of searches 34.6%Mentioned in 1 of 5 AI answers
  3. Joseph JosephShare of searches 5.2%Mentioned in 1 of 5 AI answers
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Top can opener brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Joseph Joseph was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • KitchenAid2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kenwood1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Joseph Joseph1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about can opener brands

5 answers

  • Asked ChatGPT

    “Which can opener brand should I buy in New Zealand?”

    1. 1KitchenAid

  • Asked ChatGPT

    “What are the best can opener brands in New Zealand?”

    1. 1Joseph Joseph
    2. 2KitchenAid

  • Asked ChatGPT

    “What's the best can opener brand in New Zealand for easy opening?”

    1. Searched Google, AI Overview

      “best can opener”

      1. Searched Google, AI Overview

        “electric can opener”

        1. 1Kenwood

      Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

      Which can opener brands compete with Joseph Joseph?

      Joseph Joseph against can opener brands in New Zealand, by month

      Share of searches by month for KitchenAid, Kenwood, Joseph Joseph. The figures are in the table below the chart.

      View monthly share of searches table
      MonthKitchenAidKenwoodJoseph Joseph
      Oct 202559.2%35.7%5.1%
      Nov 202565.7%30.3%4%
      Dec 202563.9%32.3%3.8%
      Jan 202661.2%33.4%5.4%
      Feb 202661.5%33.9%4.6%
      Mar 202661.4%33%5.6%
      Apr 202659.6%35%5.4%
      May 202656.7%38.3%5%
      Jun 202657.4%37.4%5.2%
      Jul 202657.4%37.5%5.1%
      Aug 202657.4%36.4%6.2%
      Sep 202660.2%34.6%5.2%

      1. 1.KitchenAid

        60.2%

        Held 1st. 6.8K estimated branded searches, +2.1% vs prior month. Share +2.8 points.

      2. 2.Kenwood

        34.6%

        Held 2nd. 3.9K estimated branded searches, -7.6% vs prior month. Share -1.8 points.

      3. 3.Joseph Joseph

        5.2%

        Held 3rd. 590 estimated branded searches, -18.1% vs prior month. Share -1 points.

      Compare popularity between Joseph Joseph and its closest rivals

      Every comparison with Joseph Joseph

      17 comparisons

      How has branded search demand for Joseph Joseph changed in New Zealand over the last 12 months?

      2 findings
      • Across the 12 months ending September 2026, estimated monthly branded searches for Joseph Joseph in New Zealand fell from 730 to 690.
      • Across the 12 months ending September 2026, Joseph Joseph’s share of searches among can opener brands in New Zealand peaked at 6.2% in August 2026 and was lowest at 3.8% in December 2025.

      How did search popularity change for New Zealand can opener brands in September 2026?

      3 changes

      1. In September 2026, KitchenAid gained share of searches among can opener brands in New Zealand, from 57.4% to 60.2%.

      2. In September 2026, Kenwood lost share of searches among can opener brands in New Zealand, from 36.4% to 34.6%.

      3. In September 2026, Joseph Joseph lost share of searches among can opener brands in New Zealand, from 6.2% to 5.2%.

      How are Joseph Joseph’s branded searches counted?

      7 search terms

      Brandwave collects information about searches that people make online using Joseph Joseph’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

      • bin joseph joseph
      • joseph joseph
      • joseph joseph bin
      • joseph joseph rubbish bin
      • joseph joseph trash bin
      • joseph joseph utensils
      • joseph joseph waste bin

      Do you work for Joseph Joseph? To request corrections or removal please contact us via our support page and we will be happy to assist.

      How the Brand Demand Index is measured

      Where does Joseph Joseph compete?

      Joseph Joseph is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
      Competitor setRankShare of searchesRanking
      Food storage brands5th of 73.7%Show ranking
      Measuring cups brands3rd of 53.8%Show ranking
      Can opener brands3rd of 35.2%Shown above
      Knife set brands4th of 75.6%Show ranking
      Kitchen utensil brands2nd of 536.2%Show ranking
      Measuring jug brands2nd of 339.9%Show ranking
      Salad spinner brands1st of 567.8%Show ranking
      Herb cutter brands1st of 371.1%Show ranking
      Lemon juicer brands1st of 375.6%Show ranking
      Creator with pink hair and a pink jacket

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