Brandwave

How popular isJoseph Joseph?

In September 2026, people searched for Joseph Joseph by name about 690 times in New Zealand, a 5.5% decrease from the previous year. These searches made up 39.9% of all New Zealand measuring jug brand searches, placing Joseph Joseph second out of three brands. When we asked both ChatGPT and Google AI Overviews about measuring jug brands, Joseph Joseph did not appear in any of the answers.

Search and AI answers in September 2026

Joseph Joseph is the second most searched of 3 competitors and not listed in any AI answer.

  1. PyrexShare of searches 48.6%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  2. Joseph JosephShare of searches 39.9%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. OXOShare of searches 11.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
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Top measuring jug brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Joseph Joseph did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OXO1st
  2. Pyrex2nd
  3. Joseph Joseph–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pyrex4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • OXO3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Joseph Joseph0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about measuring jug brands

4 answers

  • Asked ChatGPT

    “Which measuring jug brand should I buy in New Zealand?”

    1. 1OXO
    2. 2Pyrex

  • Asked ChatGPT

    “What are the best measuring jug brands in New Zealand?”

    1. 1Pyrex
    2. 2OXO

  • Asked ChatGPT

    “What's the best measuring jug brand in New Zealand for everyday cooking?”

    1. 1OXO
    2. 2Pyrex

  • Searched Google, AI Overview

    “measuring jug nz”

    1. 1Pyrex

  • Searched Google, AI Overview

    “glass measuring jug nz”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which measuring jug brands compete with Joseph Joseph?

Joseph Joseph against measuring jug brands in New Zealand, by month

Share of searches by month for Pyrex, Joseph Joseph, OXO. The figures are in the table below the chart.

View monthly share of searches table
MonthPyrexJoseph JosephOXO
Oct 202543.7%43.7%12.6%
Nov 202540.7%49.7%9.7%
Dec 202543.6%43.6%12.7%
Jan 202642.4%42.4%15.3%
Feb 202652.6%35%12.4%
Mar 202647.4%38.8%13.8%
Apr 202642.4%42.4%15.1%
May 202648.6%39.9%11.5%
Jun 202648.6%39.9%11.5%
Jul 202648.6%39.9%11.5%
Aug 202643.6%43.6%12.7%
Sep 202648.6%39.9%11.5%

  1. 1.Pyrex

    48.6%

    Moved from 2nd to 1st. 720 estimated branded searches, 0% vs prior month. Share +5 points.

  2. 2.Joseph Joseph

    39.9%

    Moved from 1st to 2nd. 590 estimated branded searches, -18.1% vs prior month. Share -3.8 points.

  3. 3.OXO

    11.5%

    Held 3rd. 170 estimated branded searches, -19% vs prior month. Share -1.2 points.

Compare popularity between Joseph Joseph and its closest rivals

Every comparison with Joseph Joseph

17 comparisons

How has branded search demand for Joseph Joseph changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Joseph Joseph in New Zealand fell from 730 to 690.
  • Across the 12 months ending September 2026, Joseph Joseph’s share of searches among measuring jug brands in New Zealand decreased from 43.7% to 39.9%.
  • Across the 12 months ending September 2026, Joseph Joseph’s share of searches among measuring jug brands in New Zealand peaked at 49.7% in November 2025 and was lowest at 35% in February 2026.
  • Across the 12 months ending September 2026, Joseph Joseph fell from 1st to 2nd among measuring jug brands in New Zealand.

How did search popularity change for New Zealand measuring jug brands in September 2026?

3 changes

  1. In September 2026, Pyrex overtook Joseph Joseph to become the leader among measuring jug brands in New Zealand, with 48.6% of the searches.

  2. In September 2026, Joseph Joseph lost share of searches among measuring jug brands in New Zealand, from 43.6% to 39.9%.

  3. In September 2026, OXO lost share of searches among measuring jug brands in New Zealand, from 12.7% to 11.5%.

How are Joseph Joseph’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Joseph Joseph’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bin joseph joseph
  • joseph joseph
  • joseph joseph bin
  • joseph joseph rubbish bin
  • joseph joseph trash bin
  • joseph joseph utensils
  • joseph joseph waste bin

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How the Brand Demand Index is measured

Where does Joseph Joseph compete?

Joseph Joseph is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Food storage brands5th of 73.7%Show ranking
Measuring cups brands3rd of 53.8%Show ranking
Can opener brands3rd of 35.2%Show ranking
Knife set brands4th of 75.6%Show ranking
Kitchen utensil brands2nd of 536.2%Show ranking
Measuring jug brands2nd of 339.9%Shown above
Salad spinner brands1st of 567.8%Show ranking
Herb cutter brands1st of 371.1%Show ranking
Lemon juicer brands1st of 375.6%Show ranking
Creator with pink hair and a pink jacket

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