Brandwave

How popular isJoseph Joseph?

In September 2026, people searched for Joseph Joseph by name about 690 times in New Zealand, a 5.5% decrease from the previous year. These searches made up 8.1% of all New Zealand lemon juicer brand searches, placing Joseph Joseph second out of three brands. When we asked both ChatGPT and Google AI Overviews about lemon juicer brands, Joseph Joseph appeared in one of the five answers.

Search and AI answers in September 2026

Joseph Joseph is the second most searched of 3 competitors.

  1. KitchenAidShare of searches 89.6%Mentioned in 1 of 5 AI answers
  2. Joseph JosephShare of searches 8.1%Mentioned in 1 of 5 AI answers
  3. OXOShare of searches 2.3%Mentioned in 2 of 5 AI answers
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Top lemon juicer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Joseph Joseph was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OXO2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • KitchenAid1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Joseph Joseph1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about lemon juicer brands

5 answers

  • Asked ChatGPT

    “Which lemon juicer brand should I buy in New Zealand?”

    1. Asked ChatGPT

      “What are the best lemon juicer brands in New Zealand?”

      1. 1OXO

    2. Asked ChatGPT

      “What's the best lemon juicer brand in New Zealand for fresh citrus juice?”

      1. Searched Google, AI Overview

        “best lemon juicer”

        1. 1Joseph Joseph

      2. Searched Google, AI Overview

        “citrus juicer nz”

        1. 1OXO
        2. 2KitchenAid

      Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

      Which lemon juicer brands compete with Joseph Joseph?

      Joseph Joseph against lemon juicer brands in New Zealand, by month

      Share of searches by month for KitchenAid, Joseph Joseph, OXO. The figures are in the table below the chart.

      View monthly share of searches table
      MonthKitchenAidJoseph JosephOXO
      Oct 202589.7%8%2.3%
      Nov 202593%5.8%1.1%
      Dec 202592.7%5.7%1.7%
      Jan 202688.9%8.1%2.9%
      Feb 202690.6%6.9%2.4%
      Mar 202688.8%8.3%2.9%
      Apr 202688.8%8.2%2.9%
      May 202689.5%8.2%2.4%
      Jun 202689.2%8.4%2.4%
      Jul 202689.4%8.2%2.4%
      Aug 202687.3%9.8%2.9%
      Sep 202689.6%8.1%2.3%

      1. 1.KitchenAid

        89.6%

        Held 1st. 6.5K estimated branded searches, +2.2% vs prior month. Share +2.3 points.

      2. 2.Joseph Joseph

        8.1%

        Held 2nd. 590 estimated branded searches, -18.1% vs prior month. Share -1.7 points.

      3. 3.OXO

        2.3%

        Held 3rd. 170 estimated branded searches, -19% vs prior month. Share -0.5 points.

      Compare popularity between Joseph Joseph and its closest rivals

      Every comparison with Joseph Joseph

      17 comparisons

      How has branded search demand for Joseph Joseph changed in New Zealand over the last 12 months?

      2 findings
      • Across the 12 months ending September 2026, estimated monthly branded searches for Joseph Joseph in New Zealand fell from 730 to 690.
      • Across the 12 months ending September 2026, Joseph Joseph’s share of searches among lemon juicer brands in New Zealand peaked at 9.8% in August 2026 and was lowest at 5.7% in December 2025.

      How did search popularity change for New Zealand lemon juicer brands in September 2026?

      3 changes

      1. In September 2026, KitchenAid gained share of searches among lemon juicer brands in New Zealand, from 87.3% to 89.6%.

      2. In September 2026, Joseph Joseph lost share of searches among lemon juicer brands in New Zealand, from 9.8% to 8.1%.

      3. In September 2026, OXO lost share of searches among lemon juicer brands in New Zealand, from 2.9% to 2.3%.

      How are Joseph Joseph’s branded searches counted?

      7 search terms

      Brandwave collects information about searches that people make online using Joseph Joseph’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

      • bin joseph joseph
      • joseph joseph
      • joseph joseph bin
      • joseph joseph rubbish bin
      • joseph joseph trash bin
      • joseph joseph utensils
      • joseph joseph waste bin

      Do you work for Joseph Joseph? To request corrections or removal please contact us via our support page and we will be happy to assist.

      How the Brand Demand Index is measured

      Where does Joseph Joseph compete?

      Joseph Joseph is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
      Competitor setRankShare of searchesRanking
      Food storage brands5th of 73.7%Show ranking
      Measuring cups brands3rd of 53.8%Show ranking
      Can opener brands3rd of 35.2%Show ranking
      Knife set brands4th of 75.6%Show ranking
      Salad spinner brands2nd of 58%Show ranking
      Lemon juicer brands2nd of 38.1%Shown above
      Kitchen utensil brands2nd of 536.2%Show ranking
      Measuring jug brands2nd of 339.9%Show ranking
      Herb cutter brands1st of 371.1%Show ranking
      Creator with pink hair and a pink jacket

      Is Joseph Joseph your brand?

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