Brandwave

Joseph Joseph vs Zyliss:Which is more popular?

In September 2026, Joseph Joseph had more branded searches than Zyliss among salad spinner brands in New Zealand. Joseph Joseph had about 590 branded searches, while Zyliss had 70. Joseph Joseph made up 8% of all salad spinner brand searches we track, and Zyliss accounted for 0.95%. When we asked ChatGPT and Google AI Overviews about salad spinner brands, Zyliss appeared in all five answers and Joseph Joseph in one. Zyliss was mentioned before Joseph Joseph in every answer.

Among salad spinner brands in New Zealand in September 2026

Who do people search for more?

Joseph Joseph, about 8 searches for every 1 for Zyliss

Joseph Joseph 590 searchesZyliss 70 searches

Who does AI mention more?

Zyliss, mentioned in every answer we collected

Zyliss in 5 of 5Joseph Joseph in 1 of 5

Who does AI recommend more?

Zyliss, named ahead of Joseph Joseph in every answer

Zyliss first in 5Joseph Joseph never first

Follow Joseph Joseph vs Zyliss and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top salad spinner brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Zyliss appeared in all five answers. Joseph Joseph was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Zyliss was listed before Joseph Joseph in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OXO1st
  2. Zyliss2nd
  3. KitchenAid3rd
  4. Joseph Joseph3rd
  5. Avanti Homewares–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OXO5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Zyliss5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • KitchenAid1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Joseph Joseph1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Avanti Homewares0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about salad spinner brands

5 answers

  • Asked ChatGPT

    “Which salad spinner brand should I buy in New Zealand?”

    1. 1OXO
    2. 2Zyliss
    3. 3KitchenAid

  • Asked ChatGPT

    “What are the best salad spinner brands in New Zealand?”

    1. 1OXO
    2. 2Zyliss
    3. 3Joseph Joseph

  • Asked ChatGPT

    “What's the best salad spinner brand in New Zealand for washing salad greens?”

    1. 1OXO
    2. 2Zyliss

  • Searched Google, AI Overview

    “salad spinner nz”

    1. 1Zyliss
    2. 2OXO

  • Searched Google, AI Overview

    “kitchen salad spinner”

    1. 1OXO
    2. 2Zyliss

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Joseph Joseph or Zyliss more popular in search?

This chart shows how often people search Google for Joseph Joseph and Zyliss by name. Each line represents a brand's share of searches for all five salad spinner brands we track, month by month, from searches in New Zealand.

Joseph Joseph and Zyliss among salad spinner brands in New Zealand, by month

Share of searches by month for Joseph Joseph, Zyliss. The figures are in the table below the chart.

View monthly share of searches table
MonthKitchenAidJoseph JosephOXOZylissAvanti Homewares
Oct 202587.9%7.8%2.3%1.6%0.4%
Nov 202592.2%5.8%1.1%0.64%0.24%
Dec 202591.7%5.6%1.6%0.78%0.23%
Jan 202687.6%8%2.9%1.1%0.33%
Feb 202689.2%6.8%2.4%0.99%0.57%
Mar 202687.6%8.1%2.9%0.97%0.41%
Apr 202687.6%8.1%2.9%0.96%0.41%
May 202688.1%8%2.3%0.95%0.55%
Jun 202687.9%8.3%2.4%0.98%0.42%
Jul 202687.9%8.1%2.3%1.2%0.41%
Aug 202686%9.7%2.8%1.1%0.4%
Sep 202688.4%8%2.3%0.95%0.41%

How has the Joseph Joseph and Zyliss comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand salad spinner brands in September 2026?

2 changes

  1. In September 2026, Joseph Joseph lost share of searches among salad spinner brands in New Zealand, from 9.7% to 8%.

  2. Estimated monthly branded searches for Zyliss in New Zealand fell 41.7% over 12 measured months, from 120 to 70 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Joseph Joseph’s and Zyliss’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Joseph Joseph

1 branded search term

  • joseph joseph

Zyliss

2 branded search terms

  • zyliss
  • zyliss kitchen

How the Brand Demand Index is measured

Other head-to-heads among salad spinner brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free