Brandwave

How popular isJoseph Joseph?

In September 2026, people searched for Joseph Joseph by name about 690 times in New Zealand, a 5.5% decrease from the previous year. These searches made up 8% of all New Zealand salad spinner brand searches, placing Joseph Joseph second out of five brands. When we asked both ChatGPT and Google AI Overviews about salad spinner brands, Joseph Joseph appeared in one of the five answers and was the joint third most recommended of the five.

Search and AI answers in September 2026

Joseph Joseph is the second most searched of 5 competitors and the joint third most recommended in AI answers.

  1. KitchenAidShare of searches 88.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
  2. Joseph JosephShare of searches 8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
  3. OXOShare of searches 2.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. ZylissShare of searches 0.95%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. Avanti HomewaresShare of searches 0.41%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top salad spinner brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Joseph Joseph was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Joseph Joseph is the joint third most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OXO1st
  2. Zyliss2nd
  3. KitchenAid3rd
  4. Joseph Joseph3rd
  5. Avanti Homewares–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OXO5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Zyliss5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • KitchenAid1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Joseph Joseph1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Avanti Homewares0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about salad spinner brands

5 answers

  • Asked ChatGPT

    “Which salad spinner brand should I buy in New Zealand?”

    1. 1OXO
    2. 2Zyliss
    3. 3KitchenAid

  • Asked ChatGPT

    “What are the best salad spinner brands in New Zealand?”

    1. 1OXO
    2. 2Zyliss
    3. 3Joseph Joseph

  • Asked ChatGPT

    “What's the best salad spinner brand in New Zealand for washing salad greens?”

    1. 1OXO
    2. 2Zyliss

  • Searched Google, AI Overview

    “salad spinner nz”

    1. 1Zyliss
    2. 2OXO

  • Searched Google, AI Overview

    “kitchen salad spinner”

    1. 1OXO
    2. 2Zyliss

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which salad spinner brands compete with Joseph Joseph?

Joseph Joseph against salad spinner brands in New Zealand, by month

Share of searches by month for KitchenAid, Joseph Joseph, OXO. The figures are in the table below the chart.

View monthly share of searches table
MonthKitchenAidJoseph JosephOXOZylissAvanti Homewares
Oct 202587.9%7.8%2.3%1.6%0.4%
Nov 202592.2%5.8%1.1%0.64%0.24%
Dec 202591.7%5.6%1.6%0.78%0.23%
Jan 202687.6%8%2.9%1.1%0.33%
Feb 202689.2%6.8%2.4%0.99%0.57%
Mar 202687.6%8.1%2.9%0.97%0.41%
Apr 202687.6%8.1%2.9%0.96%0.41%
May 202688.1%8%2.3%0.95%0.55%
Jun 202687.9%8.3%2.4%0.98%0.42%
Jul 202687.9%8.1%2.3%1.2%0.41%
Aug 202686%9.7%2.8%1.1%0.4%
Sep 202688.4%8%2.3%0.95%0.41%

  1. 1.KitchenAid

    88.4%

    Held 1st. 6.5K estimated branded searches, +2.2% vs prior month. Share +2.4 points.

  2. 2.Joseph Joseph

    8%

    Held 2nd. 590 estimated branded searches, -18.1% vs prior month. Share -1.7 points.

  3. 3.OXO

    2.3%

    Held 3rd. 170 estimated branded searches, -19% vs prior month. Share -0.5 points.

  4. 4.Zyliss

    0.95%

    Held 4th. 70 estimated branded searches, -12.5% vs prior month. Share -0.1 points.

  5. 5.Avanti Homewares

    0.41%

    Held 5th. 30 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Joseph Joseph and its closest rivals

Every comparison with Joseph Joseph

17 comparisons

How has branded search demand for Joseph Joseph changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Joseph Joseph in New Zealand fell from 730 to 690.
  • Across the 12 months ending September 2026, Joseph Joseph’s share of searches among salad spinner brands in New Zealand peaked at 9.7% in August 2026 and was lowest at 5.6% in December 2025.

How did search popularity change for New Zealand salad spinner brands in September 2026?

4 changes

  1. In September 2026, KitchenAid gained share of searches among salad spinner brands in New Zealand, from 86% to 88.4%.

  2. In September 2026, Joseph Joseph lost share of searches among salad spinner brands in New Zealand, from 9.7% to 8%.

  3. In September 2026, OXO lost share of searches among salad spinner brands in New Zealand, from 2.8% to 2.3%.

  4. Estimated monthly branded searches for Zyliss in New Zealand fell 41.7% over 12 measured months, from 120 to 70 in September 2026.

How are Joseph Joseph’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Joseph Joseph’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bin joseph joseph
  • joseph joseph
  • joseph joseph bin
  • joseph joseph rubbish bin
  • joseph joseph trash bin
  • joseph joseph utensils
  • joseph joseph waste bin

Do you work for Joseph Joseph? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Joseph Joseph compete?

Joseph Joseph is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Food storage brands5th of 73.7%Show ranking
Measuring cups brands3rd of 53.8%Show ranking
Can opener brands3rd of 35.2%Show ranking
Knife set brands4th of 75.6%Show ranking
Salad spinner brands2nd of 58%Shown above
Lemon juicer brands2nd of 38.1%Show ranking
Kitchen utensil brands2nd of 536.2%Show ranking
Measuring jug brands2nd of 339.9%Show ranking
Herb cutter brands1st of 371.1%Show ranking
Creator with pink hair and a pink jacket

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