Joseph Joseph vs Rubbermaid:Which is more popular?
In September 2026, Rubbermaid had more branded searches than Joseph Joseph among food storage brands in New Zealand. Rubbermaid had about 1,080 branded searches, while Joseph Joseph had 690. Rubbermaid made up 5.8% of all food storage brand searches we track, and Joseph Joseph accounted for 3.7%. When we asked ChatGPT and Google AI Overviews about food storage brands, Joseph Joseph appeared in one of the five answers and Rubbermaid in none.
Who do people search for more?
Rubbermaid, about 57% more searches than Joseph Joseph
Who does AI mention more?
Joseph Joseph, mentioned in 1 of 5 answers, Rubbermaid in 0
Follow Joseph Joseph vs Rubbermaid and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top food storage brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Joseph Joseph was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Rubbermaid did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Sistema1st
Pyrex2nd
Décor3rd
Tupperware4th- Joseph Joseph5th
Lock&Lock6th- Rubbermaid–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sistema5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Pyrex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Décor2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tupperware1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Joseph Joseph1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Lock&Lock1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Rubbermaid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about food storage brands
5 answers
Asked ChatGPT
“Which food storage brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best food storage brands in New Zealand?”
Asked ChatGPT
“What's the best food storage brand in New Zealand for packed lunches?”
Searched Google, AI Overview
“food storage containers nz”
Searched Google, AI Overview
“airtight containers nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Joseph Joseph or Rubbermaid more popular in search?
This chart shows how often people search Google for Joseph Joseph and Rubbermaid by name. Each line represents a brand's share of searches for all seven food storage brands we track, month by month, from searches in New Zealand.
Share of searches by month for Rubbermaid, Joseph Joseph. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sistema | Tupperware | Rubbermaid | Pyrex | Joseph Joseph | Décor | Lock&Lock |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 70.3% | 14.2% | 6% | 3.4% | 4.1% | 1.4% | 0.57% |
| Nov 2025 | 70.6% | 13.2% | 5.8% | 3.5% | 5.2% | 1.2% | 0.53% |
| Dec 2025 | 69% | 14% | 6.4% | 4% | 4.7% | 1.3% | 0.61% |
| Jan 2026 | 74.3% | 13.3% | 4.4% | 2.7% | 3.3% | 1.5% | 0.52% |
| Feb 2026 | 72.8% | 13.5% | 4.4% | 3.9% | 3.5% | 1.4% | 0.54% |
| Mar 2026 | 69.2% | 14.8% | 5.7% | 4% | 4.1% | 1.5% | 0.62% |
| Apr 2026 | 70.2% | 14.8% | 5.4% | 3.4% | 4.1% | 1.4% | 0.64% |
| May 2026 | 71% | 14.7% | 4.4% | 3.9% | 3.8% | 1.6% | 0.65% |
| Jun 2026 | 67.7% | 16.2% | 6% | 3.9% | 3.8% | 1.7% | 0.6% |
| Jul 2026 | 71% | 13.9% | 5.3% | 3.6% | 3.7% | 1.9% | 0.66% |
| Aug 2026 | 63.3% | 22.9% | 4.5% | 3.1% | 3.7% | 1.9% | 0.61% |
| Sep 2026 | 66.9% | 16.9% | 5.8% | 3.8% | 3.7% | 2.3% | 0.59% |
How has the Joseph Joseph and Rubbermaid comparison changed over the last 12 months?
3 findings
- Rubbermaid was ahead of Joseph Joseph in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Joseph Joseph’s share of searches among food storage brands in New Zealand moved from 4.1% to 3.7%, and its estimated monthly branded searches moved from 730 to 690.
- Across the 12 months ending September 2026, Rubbermaid’s share of searches among food storage brands in New Zealand moved from 6% to 5.8%, and its estimated monthly branded searches held steady at 1.1K.
How did search popularity change for New Zealand food storage brands in September 2026?
2 changes
In September 2026, Pyrex overtook Joseph Joseph to rank 4th among food storage brands in New Zealand, with 3.8% of the searches.
In September 2026, Rubbermaid gained share of searches among food storage brands in New Zealand, from 4.5% to 5.8%.
How are branded searches counted?
16 search terms
Brandwave collects information about searches that people make online using Joseph Joseph’s and Rubbermaid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Joseph Joseph
7 branded search terms
- bin joseph joseph
- joseph joseph
- joseph joseph bin
- joseph joseph rubbish bin
- joseph joseph trash bin
- joseph joseph utensils
- joseph joseph waste bin
Rubbermaid
9 branded search terms
- rubbermaid
- rubbermaid bins
- rubbermaid chilly bin
- rubbermaid containers
- rubbermaid gloves
- rubbermaid power scrubber
- rubbermaid stock tank
- rubbermaid storage totes
- rubbermaid trolley
Other head-to-heads among food storage brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.