Brandwave

Joseph Joseph vs OXO:Which is more popular?

In September 2026, Joseph Joseph had more branded searches than OXO among salad spinner brands in New Zealand. Joseph Joseph had about 590 branded searches, while OXO had 170. Joseph Joseph made up 8% of all salad spinner brand searches we track, and OXO accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about salad spinner brands, OXO appeared in all five answers and Joseph Joseph in one. OXO was mentioned before Joseph Joseph in every answer.

Among salad spinner brands in New Zealand in September 2026

Who do people search for more?

Joseph Joseph, about 3 searches for every 1 for OXO

Joseph Joseph 590 searchesOXO 170 searches

Who does AI mention more?

OXO, mentioned in every answer we collected

OXO in 5 of 5Joseph Joseph in 1 of 5

Who does AI recommend more?

OXO, named ahead of Joseph Joseph in every answer

OXO first in 5Joseph Joseph never first

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Top salad spinner brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, OXO appeared in all five answers. Joseph Joseph was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. OXO was listed before Joseph Joseph in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OXO1st
  2. Zyliss2nd
  3. KitchenAid3rd
  4. Joseph Joseph3rd
  5. Avanti Homewares–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OXO5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Zyliss5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • KitchenAid1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Joseph Joseph1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Avanti Homewares0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about salad spinner brands

5 answers

  • Asked ChatGPT

    “Which salad spinner brand should I buy in New Zealand?”

    1. 1OXO
    2. 2Zyliss
    3. 3KitchenAid

  • Asked ChatGPT

    “What are the best salad spinner brands in New Zealand?”

    1. 1OXO
    2. 2Zyliss
    3. 3Joseph Joseph

  • Asked ChatGPT

    “What's the best salad spinner brand in New Zealand for washing salad greens?”

    1. 1OXO
    2. 2Zyliss

  • Searched Google, AI Overview

    “salad spinner nz”

    1. 1Zyliss
    2. 2OXO

  • Searched Google, AI Overview

    “kitchen salad spinner”

    1. 1OXO
    2. 2Zyliss

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Joseph Joseph or OXO more popular in search?

This chart shows how often people search Google for Joseph Joseph and OXO by name. Each line represents a brand's share of searches for all five salad spinner brands we track, month by month, from searches in New Zealand.

Joseph Joseph and OXO among salad spinner brands in New Zealand, by month

Share of searches by month for Joseph Joseph, OXO. The figures are in the table below the chart.

View monthly share of searches table
MonthKitchenAidJoseph JosephOXOZylissAvanti Homewares
Oct 202587.9%7.8%2.3%1.6%0.4%
Nov 202592.2%5.8%1.1%0.64%0.24%
Dec 202591.7%5.6%1.6%0.78%0.23%
Jan 202687.6%8%2.9%1.1%0.33%
Feb 202689.2%6.8%2.4%0.99%0.57%
Mar 202687.6%8.1%2.9%0.97%0.41%
Apr 202687.6%8.1%2.9%0.96%0.41%
May 202688.1%8%2.3%0.95%0.55%
Jun 202687.9%8.3%2.4%0.98%0.42%
Jul 202687.9%8.1%2.3%1.2%0.41%
Aug 202686%9.7%2.8%1.1%0.4%
Sep 202688.4%8%2.3%0.95%0.41%

How has the Joseph Joseph and OXO comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand salad spinner brands in September 2026?

2 changes

  1. In September 2026, Joseph Joseph lost share of searches among salad spinner brands in New Zealand, from 9.7% to 8%.

  2. In September 2026, OXO lost share of searches among salad spinner brands in New Zealand, from 2.8% to 2.3%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Joseph Joseph’s and OXO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Joseph Joseph

1 branded search term

  • joseph joseph

OXO

1 branded search term

  • oxo good grips

How the Brand Demand Index is measured

Other head-to-heads among salad spinner brands

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