Décor vs Joseph Joseph:Which is more popular?
In September 2026, Joseph Joseph had more branded searches than Décor among food storage brands in New Zealand. Joseph Joseph had about 690 branded searches, while Décor had 440. Joseph Joseph made up 3.7% of all food storage brand searches we track, and Décor accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about food storage brands, Décor appeared in two of the five answers and Joseph Joseph in one. Décor was mentioned before Joseph Joseph in every answer that named either.
Who do people search for more?
Joseph Joseph, about 57% more searches than Décor
Who does AI mention more?
Décor, mentioned in 2 of 5 answers, Joseph Joseph in 1
Who does AI recommend more?
Décor, named ahead of Joseph Joseph in 2 of 2 answers
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Top food storage brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Décor was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Joseph Joseph was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Décor was listed before Joseph Joseph in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Sistema1st
Pyrex2nd- Décor3rd
Tupperware4th- Joseph Joseph5th
Lock&Lock6th
Rubbermaid–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sistema5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Pyrex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Décor2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tupperware1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Joseph Joseph1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Lock&Lock1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Rubbermaid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about food storage brands
5 answers
Asked ChatGPT
“Which food storage brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best food storage brands in New Zealand?”
Asked ChatGPT
“What's the best food storage brand in New Zealand for packed lunches?”
Searched Google, AI Overview
“food storage containers nz”
Searched Google, AI Overview
“airtight containers nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Décor or Joseph Joseph more popular in search?
This chart shows how often people search Google for Décor and Joseph Joseph by name. Each line represents a brand's share of searches for all seven food storage brands we track, month by month, from searches in New Zealand.
Share of searches by month for Joseph Joseph, Décor. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sistema | Tupperware | Rubbermaid | Pyrex | Joseph Joseph | Décor | Lock&Lock |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 70.3% | 14.2% | 6% | 3.4% | 4.1% | 1.4% | 0.57% |
| Nov 2025 | 70.6% | 13.2% | 5.8% | 3.5% | 5.2% | 1.2% | 0.53% |
| Dec 2025 | 69% | 14% | 6.4% | 4% | 4.7% | 1.3% | 0.61% |
| Jan 2026 | 74.3% | 13.3% | 4.4% | 2.7% | 3.3% | 1.5% | 0.52% |
| Feb 2026 | 72.8% | 13.5% | 4.4% | 3.9% | 3.5% | 1.4% | 0.54% |
| Mar 2026 | 69.2% | 14.8% | 5.7% | 4% | 4.1% | 1.5% | 0.62% |
| Apr 2026 | 70.2% | 14.8% | 5.4% | 3.4% | 4.1% | 1.4% | 0.64% |
| May 2026 | 71% | 14.7% | 4.4% | 3.9% | 3.8% | 1.6% | 0.65% |
| Jun 2026 | 67.7% | 16.2% | 6% | 3.9% | 3.8% | 1.7% | 0.6% |
| Jul 2026 | 71% | 13.9% | 5.3% | 3.6% | 3.7% | 1.9% | 0.66% |
| Aug 2026 | 63.3% | 22.9% | 4.5% | 3.1% | 3.7% | 1.9% | 0.61% |
| Sep 2026 | 66.9% | 16.9% | 5.8% | 3.8% | 3.7% | 2.3% | 0.59% |
How has the Décor and Joseph Joseph comparison changed over the last 12 months?
3 findings
- Joseph Joseph was ahead of Décor in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Décor’s share of searches among food storage brands in New Zealand moved from 1.4% to 2.3%, and its estimated monthly branded searches moved from 250 to 440.
- Across the 12 months ending September 2026, Joseph Joseph’s share of searches among food storage brands in New Zealand moved from 4.1% to 3.7%, and its estimated monthly branded searches moved from 730 to 690.
How did search popularity change for New Zealand food storage brands in September 2026?
2 changes
In September 2026, Pyrex overtook Joseph Joseph to rank 4th among food storage brands in New Zealand, with 3.8% of the searches.
Décor’s share of searches among food storage brands in New Zealand has gained ground for 3 months in a row, from 1.7% to 2.3% in September 2026.
How are branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using Décor’s and Joseph Joseph’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Décor
4 branded search terms
- decor containers
- decor food storage
- decor glass containers
- decor lunch box
Joseph Joseph
7 branded search terms
- bin joseph joseph
- joseph joseph
- joseph joseph bin
- joseph joseph rubbish bin
- joseph joseph trash bin
- joseph joseph utensils
- joseph joseph waste bin
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