How popular isOXO?
In September 2026, people searched for OXO by name about 170 times in New Zealand, about the same as the previous year. These searches made up 11.5% of all New Zealand measuring jug brand searches, placing OXO third out of three brands. When we asked both ChatGPT and Google AI Overviews about measuring jug brands, OXO appeared in three of the four answers and was the most recommended of the three.
OXO is the third most searched of 3 competitors and the most recommended in AI answers.
PyrexShare of searches 48.6%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
Joseph JosephShare of searches 39.9%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
OXOShare of searches 11.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
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Top measuring jug brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, OXO was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. OXO is the most recommended of the three.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- OXO1st
- Pyrex2nd
- Joseph Joseph–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Pyrex4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- OXO3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Joseph Joseph0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about measuring jug brands
4 answers
Asked ChatGPT
“Which measuring jug brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best measuring jug brands in New Zealand?”
Asked ChatGPT
“What's the best measuring jug brand in New Zealand for everyday cooking?”
Searched Google, AI Overview
“measuring jug nz”
Searched Google, AI Overview
“glass measuring jug nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which measuring jug brands compete with OXO?
Share of searches by month for Pyrex, Joseph Joseph, OXO. The figures are in the table below the chart.
View monthly share of searches table
| Month | Pyrex | Joseph Joseph | OXO |
|---|---|---|---|
| Oct 2025 | 43.7% | 43.7% | 12.6% |
| Nov 2025 | 40.7% | 49.7% | 9.7% |
| Dec 2025 | 43.6% | 43.6% | 12.7% |
| Jan 2026 | 42.4% | 42.4% | 15.3% |
| Feb 2026 | 52.6% | 35% | 12.4% |
| Mar 2026 | 47.4% | 38.8% | 13.8% |
| Apr 2026 | 42.4% | 42.4% | 15.1% |
| May 2026 | 48.6% | 39.9% | 11.5% |
| Jun 2026 | 48.6% | 39.9% | 11.5% |
| Jul 2026 | 48.6% | 39.9% | 11.5% |
| Aug 2026 | 43.6% | 43.6% | 12.7% |
| Sep 2026 | 48.6% | 39.9% | 11.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 48.6% | 720 | 0% | +5 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 39.9% | 590 | -18.1% | -3.8 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 11.5% | 170 | -19% | -1.2 points |
Compare popularity between OXO and its closest rivals
Every comparison with OXO
31 comparisons
- Brabantia vs OXO
- Breville vs OXO
- De'Longhi vs OXO
- Joseph Joseph vs OXO
- Jumbuck vs OXO
- Jura vs OXO
- KitchenAid vs OXO
- Le Creuset vs OXO
- Miele vs OXO
- Moccamaster vs OXO
- Nespresso vs OXO
- OXO vs Pyrex
- OXO vs Salter
- OXO vs Scrub Daddy
- OXO vs Smeg
- OXO vs Traeger
- OXO vs Tupperware
- OXO vs Weber
- OXO vs Wiltshire
- OXO vs Wusthof
- OXO vs ZWILLING
- Bodum vs OXO
- Frank Green vs OXO
- OXO vs t leaf T
- OXO vs T2
- OXO vs Victorinox
- OXO vs Webster’s Tea
- Bento Ninja vs OXO
- OXO vs Renpho
- OXO vs Shun
- OXO vs Zyliss
How has branded search demand for OXO changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for OXO in New Zealand held steady at 170.
- Across the 12 months ending September 2026, OXO’s share of searches among measuring jug brands in New Zealand decreased from 12.6% to 11.5%.
- Across the 12 months ending September 2026, OXO’s share of searches among measuring jug brands in New Zealand peaked at 15.3% in January 2026 and was lowest at 9.7% in November 2025.
How did search popularity change for New Zealand measuring jug brands in September 2026?
3 changes
In September 2026, Pyrex overtook Joseph Joseph to become the leader among measuring jug brands in New Zealand, with 48.6% of the searches.
In September 2026, Joseph Joseph lost share of searches among measuring jug brands in New Zealand, from 43.6% to 39.9%.
In September 2026, OXO lost share of searches among measuring jug brands in New Zealand, from 12.7% to 11.5%.
How are OXO’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using OXO’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- oxo good grips
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Where does OXO compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Coffee maker brands | 8th of 9 | 0.35% | Show ranking |
| Kitchen scale brands | 4th of 6 | 0.88% | Show ranking |
| Measuring spoons brands | 4th of 5 | 0.96% | Show ranking |
| Tea infuser brands | 6th of 7 | 1% | Show ranking |
| Measuring cups brands | 4th of 5 | 1.1% | Show ranking |
| Loaf pan brands | 3rd of 4 | 1.9% | Show ranking |
| Salad spinner brands | 3rd of 5 | 2.3% | Show ranking |
| Lemon juicer brands | 3rd of 3 | 2.3% | Show ranking |
| Grill brush brands | 5th of 5 | 2.4% | Show ranking |
| Potato peeler brands | 3rd of 3 | 4.3% | Show ranking |
| Poultry shears brands | 3rd of 5 | 8.7% | Show ranking |
| Kitchen utensil brands | 3rd of 5 | 10.4% | Show ranking |
| Measuring jug brands | 3rd of 3 | 11.5% | Shown above |
| Jar opener brands | 2nd of 3 | 13.5% | Show ranking |
| Herb cutter brands | 2nd of 3 | 20.5% | Show ranking |
| Food scale brands | 2nd of 4 | 21.3% | Show ranking |
Is OXO your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.