Joseph Joseph vs OXO:Which is more popular?
In September 2026, Joseph Joseph had more branded searches than OXO among measuring jug brands in New Zealand. Joseph Joseph had about 590 branded searches, while OXO had 170. Joseph Joseph made up 39.9% of all measuring jug brand searches we track, and OXO accounted for 11.5%. When we asked ChatGPT and Google AI Overviews about measuring jug brands, OXO appeared in three of the four answers and Joseph Joseph in none.
Who do people search for more?
Joseph Joseph, about 3 searches for every 1 for OXO
Who does AI mention more?
OXO, mentioned in 3 of 4 answers, Joseph Joseph in 0
Who does AI recommend more?
OXO, the only one of the two named
Follow Joseph Joseph vs OXO and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top measuring jug brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, OXO was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Joseph Joseph did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- OXO1st
Pyrex2nd- Joseph Joseph–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Pyrex4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- OXO3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Joseph Joseph0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about measuring jug brands
4 answers
Asked ChatGPT
“Which measuring jug brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best measuring jug brands in New Zealand?”
Asked ChatGPT
“What's the best measuring jug brand in New Zealand for everyday cooking?”
Searched Google, AI Overview
“measuring jug nz”
Searched Google, AI Overview
“glass measuring jug nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Joseph Joseph or OXO more popular in search?
This chart shows how often people search Google for Joseph Joseph and OXO by name. Each line represents a brand's share of searches for all three measuring jug brands we track, month by month, from searches in New Zealand.
Share of searches by month for Joseph Joseph, OXO. The figures are in the table below the chart.
View monthly share of searches table
| Month | Pyrex | Joseph Joseph | OXO |
|---|---|---|---|
| Oct 2025 | 43.7% | 43.7% | 12.6% |
| Nov 2025 | 40.7% | 49.7% | 9.7% |
| Dec 2025 | 43.6% | 43.6% | 12.7% |
| Jan 2026 | 42.4% | 42.4% | 15.3% |
| Feb 2026 | 52.6% | 35% | 12.4% |
| Mar 2026 | 47.4% | 38.8% | 13.8% |
| Apr 2026 | 42.4% | 42.4% | 15.1% |
| May 2026 | 48.6% | 39.9% | 11.5% |
| Jun 2026 | 48.6% | 39.9% | 11.5% |
| Jul 2026 | 48.6% | 39.9% | 11.5% |
| Aug 2026 | 43.6% | 43.6% | 12.7% |
| Sep 2026 | 48.6% | 39.9% | 11.5% |
How has the Joseph Joseph and OXO comparison changed over the last 12 months?
3 findings
- Joseph Joseph was ahead of OXO in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Joseph Joseph’s share of searches among measuring jug brands in New Zealand moved from 43.7% to 39.9%, and its estimated monthly branded searches held steady at 590.
- Across the 12 months ending September 2026, OXO’s share of searches among measuring jug brands in New Zealand moved from 12.6% to 11.5%, and its estimated monthly branded searches held steady at 170.
How did search popularity change for New Zealand measuring jug brands in September 2026?
3 changes
In September 2026, Pyrex overtook Joseph Joseph to become the leader among measuring jug brands in New Zealand, with 48.6% of the searches.
In September 2026, Joseph Joseph lost share of searches among measuring jug brands in New Zealand, from 43.6% to 39.9%.
In September 2026, OXO lost share of searches among measuring jug brands in New Zealand, from 12.7% to 11.5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Joseph Joseph’s and OXO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Joseph Joseph
1 branded search term
- joseph joseph
OXO
1 branded search term
- oxo good grips
Other head-to-heads among measuring jug brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.