Poultry shears brands in New Zealand:Which are most popular?
In September 2026, Victorinox was the most searched poultry shears brand in New Zealand, accounting for 51.3% of all searches among the five brands we track. When we checked with ChatGPT and Google AI Overviews, Victorinox, OXO and ZWILLING were mentioned most often, in four of the five answers. Victorinox was recommended most often, coming first in two out of four responses that gave a list.
VictorinoxShare of searches 51.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
WusthofShare of searches 26.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
OXOShare of searches 8.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
ZWILLINGShare of searches 8.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
ShunShare of searches 4.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top poultry shears brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Victorinox, OXO and ZWILLING were mentioned most often, in four of the five answers. Victorinox was recommended most often, coming first in two out of four answers that gave a list. OXO was second, and ZWILLING was third. Shun, which ranked fifth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Victorinox1st
- OXO2nd
- ZWILLING3rd
- Wusthof4th
- Shun–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Victorinox4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- OXO4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- ZWILLING4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Wusthof2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Shun0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about poultry shears brands
5 answers
Asked ChatGPT
“Which poultry shears brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best poultry shears brands in New Zealand?”
Asked ChatGPT
“What's the best poultry shears brand in New Zealand for cutting meat?”
Searched Google, AI Overview
“best poultry shears”
- 1OXO
- 1
Searched Google, AI Overview
“kitchen shears nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which poultry shears brands do people search for most?
This chart shows how often people search Google for each poultry shears brand by name. Each line represents a brand's share of searches for all five poultry shears brands we track, month by month, from searches in New Zealand.
Share of searches by month for Victorinox, Wusthof, OXO, ZWILLING, Shun. The figures are in the table below the chart.
View monthly share of searches table
| Month | Victorinox | Wusthof | OXO | ZWILLING | Shun |
|---|---|---|---|---|---|
| Oct 2025 | 61.6% | 19.9% | 8.1% | 8.1% | 2.4% |
| Nov 2025 | 55.6% | 25.6% | 6% | 9% | 3.8% |
| Dec 2025 | 56.3% | 22.2% | 7.4% | 9.2% | 4.9% |
| Jan 2026 | 55.6% | 22.2% | 11.1% | 7.3% | 3.8% |
| Feb 2026 | 52.4% | 25% | 10.1% | 8.3% | 4.2% |
| Mar 2026 | 49.8% | 25.9% | 10.4% | 8.5% | 5.5% |
| Apr 2026 | 51% | 24% | 10.7% | 10.7% | 3.6% |
| May 2026 | 54.1% | 23.8% | 9.2% | 9.2% | 3.8% |
| Jun 2026 | 53.8% | 21% | 9.1% | 11.3% | 4.8% |
| Jul 2026 | 52.2% | 29.7% | 6.8% | 8.4% | 2.8% |
| Aug 2026 | 50.8% | 30.9% | 8.2% | 6.6% | 3.5% |
| Sep 2026 | 51.3% | 26.7% | 8.7% | 8.7% | 4.6% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 51.3% | 1K | -23.1% | +0.5 points | |
| 2, held 2nd | 26.7% | 520 | -34.2% | -4.2 points | |
| 3, held 3rd | 8.7% | 170 | -19% | +0.5 points | |
| 4, held 4th | 8.7% | 170 | 0% | +2.1 points | |
| 5, held 5th | 4.6% | 90 | 0% | +1.1 points |
51.3%
Held 1st. 1K estimated branded searches, -23.1% vs prior month. Share +0.5 points.
2.
Wusthof26.7%
Held 2nd. 520 estimated branded searches, -34.2% vs prior month. Share -4.2 points.
3.
OXO8.7%
Held 3rd. 170 estimated branded searches, -19% vs prior month. Share +0.5 points.
4.
ZWILLING8.7%
Held 4th. 170 estimated branded searches, 0% vs prior month. Share +2.1 points.
5.
Shun4.6%
Held 5th. 90 estimated branded searches, 0% vs prior month. Share +1.1 points.
Which brand is most popular in search among poultry shears brands in New Zealand?
5 brands
In September 2026, Victorinox was the most searched among poultry shears brands in New Zealand, with an estimated 1K branded searches, 51.3% of all searches for the five we track. Wusthof is in 2nd place, 24.6 percentage points behind at 26.7%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Victorinox | 61.6% → 51.3% | 61.6%Oct 2025 | 49.8%Mar 2026 | 1st |
| Wusthof | 19.9% → 26.7% | 30.9%Aug 2026 | 19.9%Oct 2025 | 2nd |
| OXO | 8.1% → 8.7% | 11.1%Jan 2026 | 6%Nov 2025 | 3rd |
| ZWILLING | 8.1% → 8.7% | 11.3%Jun 2026 | 6.6%Aug 2026 | 4th |
| Shun | 2.4% → 4.6% | 5.5%Mar 2026 | 2.4%Oct 2025 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Victorinox’s share of searches among poultry shears brands in New Zealand decreased from 61.6% to 51.3%.
- Across the 12 months ending September 2026, Wusthof’s share of searches among poultry shears brands in New Zealand increased from 19.9% to 26.7%.
- Across the 12 months ending September 2026, OXO’s share of searches among poultry shears brands in New Zealand increased from 8.1% to 8.7%.
- Across the 12 months ending September 2026, ZWILLING’s share of searches among poultry shears brands in New Zealand increased from 8.1% to 8.7%.
- Across the 12 months ending September 2026, Shun’s share of searches among poultry shears brands in New Zealand increased from 2.4% to 4.6%.
- Across the 12 months ending September 2026, Victorinox’s share of searches among poultry shears brands in New Zealand peaked at 61.6% in October 2025 and was lowest at 49.8% in March 2026.
- Across the 12 months ending September 2026, Wusthof’s share of searches among poultry shears brands in New Zealand peaked at 30.9% in August 2026 and was lowest at 19.9% in October 2025.
- Across the 12 months ending September 2026, OXO’s share of searches among poultry shears brands in New Zealand peaked at 11.1% in January 2026 and was lowest at 6% in November 2025.
- Across the 12 months ending September 2026, ZWILLING’s share of searches among poultry shears brands in New Zealand peaked at 11.3% in June 2026 and was lowest at 6.6% in August 2026.
- Across the 12 months ending September 2026, Shun’s share of searches among poultry shears brands in New Zealand peaked at 5.5% in March 2026 and was lowest at 2.4% in October 2025.
How did search popularity change for New Zealand poultry shears brands in September 2026?
5 changes
In September 2026, ZWILLING gained share of searches among poultry shears brands in New Zealand, from 6.6% to 8.7%.
In September 2026, Shun gained share of searches among poultry shears brands in New Zealand, from 3.5% to 4.6%.
In September 2026, OXO gained share of searches among poultry shears brands in New Zealand, from 8.2% to 8.7%.
In September 2026, Victorinox gained share of searches among poultry shears brands in New Zealand, from 50.8% to 51.3%.
In September 2026, Wusthof lost share of searches among poultry shears brands in New Zealand, from 30.9% to 26.7%.
Compare popularity between leading brands
- Victorinox vs Wusthof: compare popularity
- Victorinox vs OXO: compare popularity
- Victorinox vs ZWILLING: compare popularity
- Victorinox vs Shun: compare popularity
- Wusthof vs OXO: compare popularity
- Wusthof vs ZWILLING: compare popularity
- Wusthof vs Shun: compare popularity
- OXO vs ZWILLING: compare popularity
- OXO vs Shun: compare popularity
- ZWILLING vs Shun: compare popularity
- Compare any of these brands
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