How popular isOXO?
In September 2026, people searched for OXO by name about 170 times in New Zealand, about the same as the previous year. These searches made up 8.7% of all New Zealand poultry shears brand searches, placing OXO third out of five brands. When we asked both ChatGPT and Google AI Overviews about poultry shears brands, OXO appeared in four of the five answers and was the second most recommended of the five.
OXO is the third most searched of 5 competitors and the second most recommended in AI answers.
VictorinoxShare of searches 51.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
WusthofShare of searches 26.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
OXOShare of searches 8.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
ZWILLINGShare of searches 8.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
ShunShare of searches 4.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top poultry shears brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, OXO was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. OXO is the second most recommended of the five.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Victorinox1st
- OXO2nd
- ZWILLING3rd
- Wusthof4th
- Shun–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Victorinox4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- OXO4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- ZWILLING4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Wusthof2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Shun0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about poultry shears brands
5 answers
Asked ChatGPT
“Which poultry shears brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best poultry shears brands in New Zealand?”
Asked ChatGPT
“What's the best poultry shears brand in New Zealand for cutting meat?”
Searched Google, AI Overview
“best poultry shears”
- 1OXO
- 1
Searched Google, AI Overview
“kitchen shears nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which poultry shears brands compete with OXO?
Share of searches by month for Victorinox, Wusthof, OXO, ZWILLING, Shun. The figures are in the table below the chart.
View monthly share of searches table
| Month | Victorinox | Wusthof | OXO | ZWILLING | Shun |
|---|---|---|---|---|---|
| Oct 2025 | 61.6% | 19.9% | 8.1% | 8.1% | 2.4% |
| Nov 2025 | 55.6% | 25.6% | 6% | 9% | 3.8% |
| Dec 2025 | 56.3% | 22.2% | 7.4% | 9.2% | 4.9% |
| Jan 2026 | 55.6% | 22.2% | 11.1% | 7.3% | 3.8% |
| Feb 2026 | 52.4% | 25% | 10.1% | 8.3% | 4.2% |
| Mar 2026 | 49.8% | 25.9% | 10.4% | 8.5% | 5.5% |
| Apr 2026 | 51% | 24% | 10.7% | 10.7% | 3.6% |
| May 2026 | 54.1% | 23.8% | 9.2% | 9.2% | 3.8% |
| Jun 2026 | 53.8% | 21% | 9.1% | 11.3% | 4.8% |
| Jul 2026 | 52.2% | 29.7% | 6.8% | 8.4% | 2.8% |
| Aug 2026 | 50.8% | 30.9% | 8.2% | 6.6% | 3.5% |
| Sep 2026 | 51.3% | 26.7% | 8.7% | 8.7% | 4.6% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 51.3% | 1K | -23.1% | +0.5 points | |
| 2, held 2nd | 26.7% | 520 | -34.2% | -4.2 points | |
| 3, held 3rd | 8.7% | 170 | -19% | +0.5 points | |
| 4, held 4th | 8.7% | 170 | 0% | +2.1 points | |
| 5, held 5th | 4.6% | 90 | 0% | +1.1 points |
51.3%
Held 1st. 1K estimated branded searches, -23.1% vs prior month. Share +0.5 points.
2.
Wusthof26.7%
Held 2nd. 520 estimated branded searches, -34.2% vs prior month. Share -4.2 points.
3.
OXO8.7%
Held 3rd. 170 estimated branded searches, -19% vs prior month. Share +0.5 points.
4.
ZWILLING8.7%
Held 4th. 170 estimated branded searches, 0% vs prior month. Share +2.1 points.
5.
Shun4.6%
Held 5th. 90 estimated branded searches, 0% vs prior month. Share +1.1 points.
Compare popularity between OXO and its closest rivals
Every comparison with OXO
31 comparisons
- Brabantia vs OXO
- Breville vs OXO
- De'Longhi vs OXO
- Joseph Joseph vs OXO
- Jumbuck vs OXO
- Jura vs OXO
- KitchenAid vs OXO
- Le Creuset vs OXO
- Miele vs OXO
- Moccamaster vs OXO
- Nespresso vs OXO
- OXO vs Pyrex
- OXO vs Salter
- OXO vs Scrub Daddy
- OXO vs Smeg
- OXO vs Traeger
- OXO vs Tupperware
- OXO vs Weber
- OXO vs Wiltshire
- OXO vs Wusthof
- OXO vs ZWILLING
- Bodum vs OXO
- Frank Green vs OXO
- OXO vs t leaf T
- OXO vs T2
- OXO vs Victorinox
- OXO vs Webster’s Tea
- Bento Ninja vs OXO
- OXO vs Renpho
- OXO vs Shun
- OXO vs Zyliss
How has branded search demand for OXO changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for OXO in New Zealand held steady at 170.
- Across the 12 months ending September 2026, OXO’s share of searches among poultry shears brands in New Zealand increased from 8.1% to 8.7%.
- Across the 12 months ending September 2026, OXO’s share of searches among poultry shears brands in New Zealand peaked at 11.1% in January 2026 and was lowest at 6% in November 2025.
How did search popularity change for New Zealand poultry shears brands in September 2026?
5 changes
In September 2026, ZWILLING gained share of searches among poultry shears brands in New Zealand, from 6.6% to 8.7%.
In September 2026, Shun gained share of searches among poultry shears brands in New Zealand, from 3.5% to 4.6%.
In September 2026, OXO gained share of searches among poultry shears brands in New Zealand, from 8.2% to 8.7%.
In September 2026, Victorinox gained share of searches among poultry shears brands in New Zealand, from 50.8% to 51.3%.
In September 2026, Wusthof lost share of searches among poultry shears brands in New Zealand, from 30.9% to 26.7%.
How are OXO’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using OXO’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- oxo good grips
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Where does OXO compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Coffee maker brands | 8th of 9 | 0.35% | Show ranking |
| Kitchen scale brands | 4th of 6 | 0.88% | Show ranking |
| Measuring spoons brands | 4th of 5 | 0.96% | Show ranking |
| Tea infuser brands | 6th of 7 | 1% | Show ranking |
| Measuring cups brands | 4th of 5 | 1.1% | Show ranking |
| Loaf pan brands | 3rd of 4 | 1.9% | Show ranking |
| Salad spinner brands | 3rd of 5 | 2.3% | Show ranking |
| Lemon juicer brands | 3rd of 3 | 2.3% | Show ranking |
| Grill brush brands | 5th of 5 | 2.4% | Show ranking |
| Potato peeler brands | 3rd of 3 | 4.3% | Show ranking |
| Poultry shears brands | 3rd of 5 | 8.7% | Shown above |
| Kitchen utensil brands | 3rd of 5 | 10.4% | Show ranking |
| Measuring jug brands | 3rd of 3 | 11.5% | Show ranking |
| Jar opener brands | 2nd of 3 | 13.5% | Show ranking |
| Herb cutter brands | 2nd of 3 | 20.5% | Show ranking |
| Food scale brands | 2nd of 4 | 21.3% | Show ranking |
Is OXO your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.