Brandwave

How popular isShun?

In September 2026, people searched for Shun by name about 330 times in New Zealand, a 17.9% increase from the previous year. These searches made up 4.6% of all New Zealand poultry shears brand searches, placing Shun fifth out of five brands. When we asked both ChatGPT and Google AI Overviews about poultry shears brands, Shun did not appear in any of the answers.

Search and AI answers in September 2026

Shun is the fifth most searched of 5 competitors and not listed in any AI answer.

  1. VictorinoxShare of searches 51.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. WusthofShare of searches 26.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. OXOShare of searches 8.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. ZWILLINGShare of searches 8.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. ShunShare of searches 4.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top poultry shears brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Shun did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Victorinox1st
  2. OXO2nd
  3. ZWILLING3rd
  4. Wusthof4th
  5. Shun–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Victorinox4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OXO4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ZWILLING4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wusthof2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Shun0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about poultry shears brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which poultry shears brands compete with Shun?

Shun against poultry shears brands in New Zealand, by month

Share of searches by month for Victorinox, Wusthof, OXO, ZWILLING, Shun. The figures are in the table below the chart.

View monthly share of searches table
MonthVictorinoxWusthofOXOZWILLINGShun
Oct 202561.6%19.9%8.1%8.1%2.4%
Nov 202555.6%25.6%6%9%3.8%
Dec 202556.3%22.2%7.4%9.2%4.9%
Jan 202655.6%22.2%11.1%7.3%3.8%
Feb 202652.4%25%10.1%8.3%4.2%
Mar 202649.8%25.9%10.4%8.5%5.5%
Apr 202651%24%10.7%10.7%3.6%
May 202654.1%23.8%9.2%9.2%3.8%
Jun 202653.8%21%9.1%11.3%4.8%
Jul 202652.2%29.7%6.8%8.4%2.8%
Aug 202650.8%30.9%8.2%6.6%3.5%
Sep 202651.3%26.7%8.7%8.7%4.6%

  1. 1.Victorinox

    51.3%

    Held 1st. 1K estimated branded searches, -23.1% vs prior month. Share +0.5 points.

  2. 2.Wusthof

    26.7%

    Held 2nd. 520 estimated branded searches, -34.2% vs prior month. Share -4.2 points.

  3. 3.OXO

    8.7%

    Held 3rd. 170 estimated branded searches, -19% vs prior month. Share +0.5 points.

  4. 4.ZWILLING

    8.7%

    Held 4th. 170 estimated branded searches, 0% vs prior month. Share +2.1 points.

  5. 5.Shun

    4.6%

    Held 5th. 90 estimated branded searches, 0% vs prior month. Share +1.1 points.

Compare popularity between Shun and its closest rivals

Every comparison with Shun

8 comparisons

How has branded search demand for Shun changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Shun in New Zealand rose from 280 to 330.
  • Across the 12 months ending September 2026, Shun’s share of searches among poultry shears brands in New Zealand increased from 2.4% to 4.6%.
  • Across the 12 months ending September 2026, Shun’s share of searches among poultry shears brands in New Zealand peaked at 5.5% in March 2026 and was lowest at 2.4% in October 2025.

How did search popularity change for New Zealand poultry shears brands in September 2026?

5 changes

  1. In September 2026, ZWILLING gained share of searches among poultry shears brands in New Zealand, from 6.6% to 8.7%.

  2. In September 2026, Shun gained share of searches among poultry shears brands in New Zealand, from 3.5% to 4.6%.

  3. In September 2026, OXO gained share of searches among poultry shears brands in New Zealand, from 8.2% to 8.7%.

  4. In September 2026, Victorinox gained share of searches among poultry shears brands in New Zealand, from 50.8% to 51.3%.

  5. In September 2026, Wusthof lost share of searches among poultry shears brands in New Zealand, from 30.9% to 26.7%.

How are Shun’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Shun’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • kai knives shun
  • shun chef knife
  • shun japanese knives
  • shun kitchen knives
  • shun knife
  • shun knife set

Do you work for Shun? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Shun compete?

Shun is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Kitchen knife brands5th of 76.8%Show ranking
Chef knife brands5th of 64.1%Show ranking
Poultry shears brands5th of 54.6%Shown above
Sharpening stone brands1st of 442.9%Show ranking
Creator with pink hair and a pink jacket

Is Shun your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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