Shun vs Victorinox:Which is more popular?
In September 2026, Victorinox had more branded searches than Shun among poultry shears brands in New Zealand. Victorinox had about 1,000 branded searches, while Shun had 90. Victorinox made up 51.3% of all poultry shears brand searches we track, and Shun accounted for 4.6%. When we asked ChatGPT and Google AI Overviews about poultry shears brands, Victorinox appeared in four of the five answers and Shun in none.
Who do people search for more?
Victorinox, about 11 searches for every 1 for Shun
Who does AI mention more?
Victorinox, mentioned in 4 of 5 answers, Shun in 0
Who does AI recommend more?
Victorinox, the only one of the two named
Follow Shun vs Victorinox and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top poultry shears brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Victorinox was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Shun did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Victorinox1st
OXO2nd
ZWILLING3rd
Wusthof4th
Shun–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Victorinox4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- OXO4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- ZWILLING4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Wusthof2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Shun0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about poultry shears brands
5 answers
Asked ChatGPT
“Which poultry shears brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best poultry shears brands in New Zealand?”
Asked ChatGPT
“What's the best poultry shears brand in New Zealand for cutting meat?”
Searched Google, AI Overview
“best poultry shears”
- 1OXO
- 1
Searched Google, AI Overview
“kitchen shears nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Shun or Victorinox more popular in search?
This chart shows how often people search Google for Shun and Victorinox by name. Each line represents a brand's share of searches for all five poultry shears brands we track, month by month, from searches in New Zealand.
Share of searches by month for Victorinox, Shun. The figures are in the table below the chart.
View monthly share of searches table
| Month | Victorinox | Wusthof | OXO | ZWILLING | Shun |
|---|---|---|---|---|---|
| Oct 2025 | 61.6% | 19.9% | 8.1% | 8.1% | 2.4% |
| Nov 2025 | 55.6% | 25.6% | 6% | 9% | 3.8% |
| Dec 2025 | 56.3% | 22.2% | 7.4% | 9.2% | 4.9% |
| Jan 2026 | 55.6% | 22.2% | 11.1% | 7.3% | 3.8% |
| Feb 2026 | 52.4% | 25% | 10.1% | 8.3% | 4.2% |
| Mar 2026 | 49.8% | 25.9% | 10.4% | 8.5% | 5.5% |
| Apr 2026 | 51% | 24% | 10.7% | 10.7% | 3.6% |
| May 2026 | 54.1% | 23.8% | 9.2% | 9.2% | 3.8% |
| Jun 2026 | 53.8% | 21% | 9.1% | 11.3% | 4.8% |
| Jul 2026 | 52.2% | 29.7% | 6.8% | 8.4% | 2.8% |
| Aug 2026 | 50.8% | 30.9% | 8.2% | 6.6% | 3.5% |
| Sep 2026 | 51.3% | 26.7% | 8.7% | 8.7% | 4.6% |
How has the Shun and Victorinox comparison changed over the last 12 months?
3 findings
- Victorinox was ahead of Shun in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Shun’s share of searches among poultry shears brands in New Zealand moved from 2.4% to 4.6%, and its estimated monthly branded searches moved from 50 to 90.
- Across the 12 months ending September 2026, Victorinox’s share of searches among poultry shears brands in New Zealand moved from 61.6% to 51.3%, and its estimated monthly branded searches moved from 1.3K to 1K.
How did search popularity change for New Zealand poultry shears brands in September 2026?
2 changes
In September 2026, Shun gained share of searches among poultry shears brands in New Zealand, from 3.5% to 4.6%.
In September 2026, Victorinox gained share of searches among poultry shears brands in New Zealand, from 50.8% to 51.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Shun’s and Victorinox’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Shun
1 branded search term
- kai knives shun
Victorinox
1 branded search term
- victorinox
Other head-to-heads among poultry shears brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.