Grill brush brands in New Zealand:Which are most popular?
In September 2026, Scrub Daddy was the most searched grill brush brand in New Zealand, accounting for 41.6% of all searches among the five brands we track. When we checked with ChatGPT and Google AI Overviews, Jumbuck was mentioned most often, in three of the five answers. Jumbuck was recommended most often, coming first in one out of two responses that gave a list.
Scrub DaddyShare of searches 41.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
TraegerShare of searches 32.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
JumbuckShare of searches 18.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
WeberShare of searches 4.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
OXOShare of searches 2.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top grill brush brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Jumbuck was mentioned most often, in three of the five answers. Jumbuck was recommended most often, coming first in one out of two answers that gave a list. Weber was second, and Scrub Daddy and Traeger tied for third. OXO, which ranked fifth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Jumbuck1st
- Weber2nd
- Scrub Daddy3rd
- Traeger3rd
- OXO–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Jumbuck3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Scrub Daddy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Weber2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Traeger1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- OXO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about grill brush brands
5 answers
Asked ChatGPT
“Which grill brush brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best grill brush brands in New Zealand?”
Asked ChatGPT
“What's the best grill brush brand in New Zealand for a barbecue grill?”
Searched Google, AI Overview
“bbq cleaning brush”
Searched Google, AI Overview
“barbecue brush”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which grill brush brands do people search for most?
This chart shows how often people search Google for each grill brush brand by name. Each line represents a brand's share of searches for all five grill brush brands we track, month by month, from searches in New Zealand.
Share of searches by month for Scrub Daddy, Traeger, Jumbuck, Weber, OXO. The figures are in the table below the chart.
View monthly share of searches table
| Month | Scrub Daddy | Traeger | Jumbuck | Weber | OXO |
|---|---|---|---|---|---|
| Oct 2025 | 38.6% | 34.4% | 21.3% | 3.5% | 2.3% |
| Nov 2025 | 34.2% | 37.2% | 22.4% | 4.6% | 1.6% |
| Dec 2025 | 27.3% | 43.6% | 22.6% | 4.5% | 2% |
| Jan 2026 | 42.1% | 31.7% | 18.7% | 4.6% | 3% |
| Feb 2026 | 50% | 31% | 12.4% | 3.6% | 2.9% |
| Mar 2026 | 53.1% | 29.7% | 10.8% | 2.6% | 3.8% |
| Apr 2026 | 48.8% | 34.8% | 9.9% | 2.9% | 3.5% |
| May 2026 | 43.9% | 38.4% | 10.8% | 3.8% | 3.1% |
| Jun 2026 | 54.2% | 31.6% | 9% | 2.1% | 3.2% |
| Jul 2026 | 49.5% | 33.1% | 10.1% | 4.4% | 2.9% |
| Aug 2026 | 45.5% | 33.3% | 13.8% | 4.1% | 3.3% |
| Sep 2026 | 41.6% | 32.7% | 18.7% | 4.6% | 2.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 41.6% | 2.9K | 0% | -3.9 points | |
| 2, held 2nd | 32.7% | 2.3K | +7.5% | -0.6 points | |
| 3, held 3rd | 18.7% | 1.3K | +47.7% | +4.8 points | |
| 4, held 4th | 4.6% | 320 | +23.1% | +0.5 points | |
| 5, held 5th | 2.4% | 170 | -19% | -0.9 points |
41.6%
Held 1st. 2.9K estimated branded searches, 0% vs prior month. Share -3.9 points.
2.
Traeger32.7%
Held 2nd. 2.3K estimated branded searches, +7.5% vs prior month. Share -0.6 points.
3.
Jumbuck18.7%
Held 3rd. 1.3K estimated branded searches, +47.7% vs prior month. Share +4.8 points.
4.
Weber4.6%
Held 4th. 320 estimated branded searches, +23.1% vs prior month. Share +0.5 points.
5.
OXO2.4%
Held 5th. 170 estimated branded searches, -19% vs prior month. Share -0.9 points.
Which brand is most popular in search among grill brush brands in New Zealand?
5 brands
In September 2026, Scrub Daddy was the most searched among grill brush brands in New Zealand, with an estimated 2.9K branded searches, 41.6% of all searches for the five we track. Traeger is in 2nd place, 8.9 percentage points behind at 32.7%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Scrub Daddy | 38.6% → 41.6% | 54.2%Jun 2026 | 27.3%Dec 2025 | 1st |
| Traeger | 34.4% → 32.7% | 43.6%Dec 2025 | 29.7%Mar 2026 | 2nd |
| Jumbuck | 21.3% → 18.7% | 22.6%Dec 2025 | 9%Jun 2026 | 3rd |
| Weber | 3.5% → 4.6% | 4.6%Nov 2025 | 2.1%Jun 2026 | 4th |
| OXO | 2.3% → 2.4% | 3.8%Mar 2026 | 1.6%Nov 2025 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Scrub Daddy’s share of searches among grill brush brands in New Zealand increased from 38.6% to 41.6%.
- Across the 12 months ending September 2026, Traeger’s share of searches among grill brush brands in New Zealand decreased from 34.4% to 32.7%.
- Across the 12 months ending September 2026, Jumbuck’s share of searches among grill brush brands in New Zealand decreased from 21.3% to 18.7%.
- Across the 12 months ending September 2026, Weber’s share of searches among grill brush brands in New Zealand increased from 3.5% to 4.6%.
- Across the 12 months ending September 2026, Scrub Daddy’s share of searches among grill brush brands in New Zealand peaked at 54.2% in June 2026 and was lowest at 27.3% in December 2025.
- Across the 12 months ending September 2026, Traeger’s share of searches among grill brush brands in New Zealand peaked at 43.6% in December 2025 and was lowest at 29.7% in March 2026.
- Across the 12 months ending September 2026, Jumbuck’s share of searches among grill brush brands in New Zealand peaked at 22.6% in December 2025 and was lowest at 9% in June 2026.
- Across the 12 months ending September 2026, Weber’s share of searches among grill brush brands in New Zealand peaked at 4.6% in November 2025 and was lowest at 2.1% in June 2026.
- Across the 12 months ending September 2026, OXO’s share of searches among grill brush brands in New Zealand peaked at 3.8% in March 2026 and was lowest at 1.6% in November 2025.
- Across the 12 months ending September 2026, OXO held steady: its share of searches among grill brush brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand grill brush brands in September 2026?
5 changes
In September 2026, Jumbuck gained share of searches among grill brush brands in New Zealand, from 13.8% to 18.7%.
In September 2026, Weber gained share of searches among grill brush brands in New Zealand, from 4.1% to 4.6%.
In September 2026, Scrub Daddy lost share of searches among grill brush brands in New Zealand, from 45.5% to 41.6%.
In September 2026, OXO lost share of searches among grill brush brands in New Zealand, from 3.3% to 2.4%.
In September 2026, Traeger lost share of searches among grill brush brands in New Zealand, from 33.3% to 32.7%.
Compare popularity between leading brands
- Scrub Daddy vs Traeger: compare popularity
- Scrub Daddy vs Jumbuck: compare popularity
- Scrub Daddy vs Weber: compare popularity
- Scrub Daddy vs OXO: compare popularity
- Traeger vs Jumbuck: compare popularity
- Traeger vs Weber: compare popularity
- Traeger vs OXO: compare popularity
- Jumbuck vs Weber: compare popularity
- Jumbuck vs OXO: compare popularity
- Weber vs OXO: compare popularity
- Compare any of these brands
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