Brandwave

OXO vs ZWILLING:Which is more popular?

In September 2026, OXO and ZWILLING were level in searches among poultry shears brands in New Zealand, with an estimated 170 branded searches each, at 8.7% of the total each. When we asked ChatGPT and Google AI Overviews about poultry shears brands, OXO and ZWILLING each appeared in four of the five answers. OXO and ZWILLING were each mentioned first in two of the four answers.

Among poultry shears brands in New Zealand in September 2026

Who do people search for more?

OXO and ZWILLING are searched for about as often as each other.

OXO 170 searchesZWILLING 170 searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

OXO in 4 of 5ZWILLING in 4 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

OXO first in 2ZWILLING first in 2

Follow OXO vs ZWILLING and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top poultry shears brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, OXO and ZWILLING were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. OXO and ZWILLING were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Victorinox1st
  2. OXO2nd
  3. ZWILLING3rd
  4. Wusthof4th
  5. Shun–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Victorinox4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OXO4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ZWILLING4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wusthof2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Shun0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about poultry shears brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is OXO or ZWILLING more popular in search?

This chart shows how often people search Google for OXO and ZWILLING by name. Each line represents a brand's share of searches for all five poultry shears brands we track, month by month, from searches in New Zealand.

OXO and ZWILLING among poultry shears brands in New Zealand, by month

Share of searches by month for OXO, ZWILLING. The figures are in the table below the chart.

View monthly share of searches table
MonthVictorinoxWusthofOXOZWILLINGShun
Oct 202561.6%19.9%8.1%8.1%2.4%
Nov 202555.6%25.6%6%9%3.8%
Dec 202556.3%22.2%7.4%9.2%4.9%
Jan 202655.6%22.2%11.1%7.3%3.8%
Feb 202652.4%25%10.1%8.3%4.2%
Mar 202649.8%25.9%10.4%8.5%5.5%
Apr 202651%24%10.7%10.7%3.6%
May 202654.1%23.8%9.2%9.2%3.8%
Jun 202653.8%21%9.1%11.3%4.8%
Jul 202652.2%29.7%6.8%8.4%2.8%
Aug 202650.8%30.9%8.2%6.6%3.5%
Sep 202651.3%26.7%8.7%8.7%4.6%

How has the OXO and ZWILLING comparison changed over the last 12 months?

3 findings
  • The lead changed hands 3 times in the 12 months ending September 2026: OXO took it in January 2026, ZWILLING took it in June 2026, OXO took it in August 2026.
  • Across the 12 months ending September 2026, OXO’s share of searches among poultry shears brands in New Zealand moved from 8.1% to 8.7%, and its estimated monthly branded searches held steady at 170.
  • Across the 12 months ending September 2026, ZWILLING’s share of searches among poultry shears brands in New Zealand moved from 8.1% to 8.7%, and its estimated monthly branded searches held steady at 170.

How did search popularity change for New Zealand poultry shears brands in September 2026?

2 changes

  1. In September 2026, ZWILLING gained share of searches among poultry shears brands in New Zealand, from 6.6% to 8.7%.

  2. In September 2026, OXO gained share of searches among poultry shears brands in New Zealand, from 8.2% to 8.7%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using OXO’s and ZWILLING’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

OXO

1 branded search term

  • oxo good grips

ZWILLING

1 branded search term

  • zwilling

How the Brand Demand Index is measured

Other head-to-heads among poultry shears brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free