Brandwave

How popular isOXO?

In September 2026, people searched for OXO by name about 170 times in New Zealand, about the same as the previous year. These searches made up 13.5% of all New Zealand jar opener brand searches, placing OXO second out of three brands. When we asked both ChatGPT and Google AI Overviews about jar opener brands, OXO appeared in all answers and was the most recommended of the three.

Search and AI answers in September 2026

OXO is the second most searched of 3 competitors and the most recommended in AI answers.

  1. BrabantiaShare of searches 83.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. OXOShare of searches 13.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. Avanti HomewaresShare of searches 3.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
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Top jar opener brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, OXO appeared in all five answers. OXO is the most recommended of the three.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OXO1st
  2. Avanti Homewares2nd
  3. Brabantia–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OXO5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Avanti Homewares2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Brabantia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about jar opener brands

5 answers

  • Asked ChatGPT

    “Which jar opener brand should I buy in New Zealand?”

    1. 1OXO

  • Asked ChatGPT

    “What are the best jar opener brands in New Zealand?”

    1. 1OXO

  • Asked ChatGPT

    “What's the best jar opener brand in New Zealand for weak hands?”

    1. 1OXO

  • Searched Google, AI Overview

    “best jar opener”

    1. 1OXO
    2. 2Avanti Homewares

  • Searched Google, AI Overview

    “jar opener for weak hands”

    1. 1OXO
    2. 2Avanti Homewares

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which jar opener brands compete with OXO?

OXO against jar opener brands in New Zealand, by month

Share of searches by month for Brabantia, OXO, Avanti Homewares. The figures are in the table below the chart.

View monthly share of searches table
MonthBrabantiaOXOAvanti Homewares
Oct 202584.5%13.2%2.3%
Nov 202587.3%10.4%2.2%
Dec 202583.4%14.5%2.1%
Jan 202679%18.8%2.2%
Feb 202680.9%15.5%3.6%
Mar 202681.4%16.3%2.3%
Apr 202683%14.9%2.1%
May 202682.7%13.4%3.9%
Jun 202682.3%15%2.7%
Jul 202684%13.6%2.4%
Aug 202680.1%15.4%4.4%
Sep 202683.3%13.5%3.2%

  1. 1.Brabantia

    83.3%

    Held 1st. 1.1K estimated branded searches, -3.7% vs prior month. Share +3.2 points.

  2. 2.OXO

    13.5%

    Held 2nd. 170 estimated branded searches, -19% vs prior month. Share -1.9 points.

  3. 3.Avanti Homewares

    3.2%

    Held 3rd. 40 estimated branded searches, -33.3% vs prior month. Share -1.2 points.

Compare popularity between OXO and its closest rivals

Every comparison with OXO

31 comparisons

How has branded search demand for OXO changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for OXO in New Zealand held steady at 170.
  • Across the 12 months ending September 2026, OXO’s share of searches among jar opener brands in New Zealand peaked at 18.8% in January 2026 and was lowest at 10.4% in November 2025.

How did search popularity change for New Zealand jar opener brands in September 2026?

3 changes

  1. In September 2026, Brabantia gained share of searches among jar opener brands in New Zealand, from 80.1% to 83.3%.

  2. In September 2026, OXO lost share of searches among jar opener brands in New Zealand, from 15.4% to 13.5%.

  3. In September 2026, Avanti Homewares lost share of searches among jar opener brands in New Zealand, from 4.4% to 3.2%.

How are OXO’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using OXO’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • oxo good grips

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How the Brand Demand Index is measured

Where does OXO compete?

OXO is ranked in 16 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Coffee maker brands8th of 90.35%Show ranking
Kitchen scale brands4th of 60.88%Show ranking
Measuring spoons brands4th of 50.96%Show ranking
Tea infuser brands6th of 71%Show ranking
Measuring cups brands4th of 51.1%Show ranking
Loaf pan brands3rd of 41.9%Show ranking
Grill brush brands5th of 52.4%Show ranking
Potato peeler brands3rd of 34.3%Show ranking
Poultry shears brands3rd of 58.7%Show ranking
Kitchen utensil brands3rd of 510.4%Show ranking
Measuring jug brands3rd of 311.5%Show ranking
Jar opener brands2nd of 313.5%Shown above
Salad spinner brands2nd of 419.8%Show ranking
Herb cutter brands2nd of 320.5%Show ranking
Food scale brands2nd of 421.3%Show ranking
Lemon juicer brands2nd of 222.4%Show ranking
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