Brandwave

How popular isBrabantia?

In September 2026, people searched for Brabantia by name about 1,050 times in New Zealand, about the same as the previous year. These searches made up 83.3% of all New Zealand jar opener brand searches, placing Brabantia first out of three brands. When we asked both ChatGPT and Google AI Overviews about jar opener brands, Brabantia did not appear in any of the answers.

Search and AI answers in September 2026

Brabantia is the most searched of 3 competitors and not listed in any AI answer.

  1. BrabantiaShare of searches 83.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. OXOShare of searches 13.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. Avanti HomewaresShare of searches 3.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
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Top jar opener brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Brabantia did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OXO1st
  2. Avanti Homewares2nd
  3. Brabantia–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OXO5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Avanti Homewares2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Brabantia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about jar opener brands

5 answers

  • Asked ChatGPT

    “Which jar opener brand should I buy in New Zealand?”

    1. 1OXO

  • Asked ChatGPT

    “What are the best jar opener brands in New Zealand?”

    1. 1OXO

  • Asked ChatGPT

    “What's the best jar opener brand in New Zealand for weak hands?”

    1. 1OXO

  • Searched Google, AI Overview

    “best jar opener”

    1. 1OXO
    2. 2Avanti Homewares

  • Searched Google, AI Overview

    “jar opener for weak hands”

    1. 1OXO
    2. 2Avanti Homewares

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which jar opener brands compete with Brabantia?

Brabantia against jar opener brands in New Zealand, by month

Share of searches by month for Brabantia, OXO, Avanti Homewares. The figures are in the table below the chart.

View monthly share of searches table
MonthBrabantiaOXOAvanti Homewares
Oct 202584.5%13.2%2.3%
Nov 202587.3%10.4%2.2%
Dec 202583.4%14.5%2.1%
Jan 202679%18.8%2.2%
Feb 202680.9%15.5%3.6%
Mar 202681.4%16.3%2.3%
Apr 202683%14.9%2.1%
May 202682.7%13.4%3.9%
Jun 202682.3%15%2.7%
Jul 202684%13.6%2.4%
Aug 202680.1%15.4%4.4%
Sep 202683.3%13.5%3.2%

  1. 1.Brabantia

    83.3%

    Held 1st. 1.1K estimated branded searches, -3.7% vs prior month. Share +3.2 points.

  2. 2.OXO

    13.5%

    Held 2nd. 170 estimated branded searches, -19% vs prior month. Share -1.9 points.

  3. 3.Avanti Homewares

    3.2%

    Held 3rd. 40 estimated branded searches, -33.3% vs prior month. Share -1.2 points.

Compare popularity between Brabantia and its closest rivals

Every comparison with Brabantia

5 comparisons

How has branded search demand for Brabantia changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Brabantia in New Zealand held steady at 1.1K.
  • Across the 12 months ending September 2026, Brabantia’s share of searches among jar opener brands in New Zealand decreased from 84.5% to 83.3%.
  • Across the 12 months ending September 2026, Brabantia’s share of searches among jar opener brands in New Zealand peaked at 87.3% in November 2025 and was lowest at 79% in January 2026.

How did search popularity change for New Zealand jar opener brands in September 2026?

3 changes

  1. In September 2026, Brabantia gained share of searches among jar opener brands in New Zealand, from 80.1% to 83.3%.

  2. In September 2026, OXO lost share of searches among jar opener brands in New Zealand, from 15.4% to 13.5%.

  3. In September 2026, Avanti Homewares lost share of searches among jar opener brands in New Zealand, from 4.4% to 3.2%.

How are Brabantia’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Brabantia’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • brabantia
  • brabantia bin

Do you work for Brabantia? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Brabantia compete?

Brabantia is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Cleaning tool brands2nd of 520.5%Show ranking
Jar opener brands1st of 383.3%Shown above
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