Joseph Joseph vs KitchenAid:Which is more popular?
In September 2026, KitchenAid had more branded searches than Joseph Joseph among can opener brands in New Zealand. KitchenAid had about 6,790 branded searches, while Joseph Joseph had 590. KitchenAid made up 60.2% of all can opener brand searches we track, and Joseph Joseph accounted for 5.2%. When we asked ChatGPT and Google AI Overviews about can opener brands, KitchenAid appeared in two of the five answers and Joseph Joseph in one.
Who do people search for more?
KitchenAid, about 12 searches for every 1 for Joseph Joseph
Who does AI mention more?
KitchenAid, mentioned in 2 of 5 answers, Joseph Joseph in 1
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Top can opener brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, KitchenAid was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Joseph Joseph was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- KitchenAid2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kenwood1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Joseph Joseph1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about can opener brands
5 answers
Asked ChatGPT
“Which can opener brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best can opener brands in New Zealand?”
Asked ChatGPT
“What's the best can opener brand in New Zealand for easy opening?”
Searched Google, AI Overview
“best can opener”
Searched Google, AI Overview
“electric can opener”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Joseph Joseph or KitchenAid more popular in search?
This chart shows how often people search Google for Joseph Joseph and KitchenAid by name. Each line represents a brand's share of searches for all three can opener brands we track, month by month, from searches in New Zealand.
Share of searches by month for KitchenAid, Joseph Joseph. The figures are in the table below the chart.
View monthly share of searches table
| Month | KitchenAid | Kenwood | Joseph Joseph |
|---|---|---|---|
| Oct 2025 | 59.2% | 35.7% | 5.1% |
| Nov 2025 | 65.7% | 30.3% | 4% |
| Dec 2025 | 63.9% | 32.3% | 3.8% |
| Jan 2026 | 61.2% | 33.4% | 5.4% |
| Feb 2026 | 61.5% | 33.9% | 4.6% |
| Mar 2026 | 61.4% | 33% | 5.6% |
| Apr 2026 | 59.6% | 35% | 5.4% |
| May 2026 | 56.7% | 38.3% | 5% |
| Jun 2026 | 57.4% | 37.4% | 5.2% |
| Jul 2026 | 57.4% | 37.5% | 5.1% |
| Aug 2026 | 57.4% | 36.4% | 6.2% |
| Sep 2026 | 60.2% | 34.6% | 5.2% |
How has the Joseph Joseph and KitchenAid comparison changed over the last 12 months?
3 findings
- KitchenAid was ahead of Joseph Joseph in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Joseph Joseph’s share of searches among can opener brands in New Zealand moved from 5.1% to 5.2%, and its estimated monthly branded searches held steady at 590.
- Across the 12 months ending September 2026, KitchenAid’s share of searches among can opener brands in New Zealand moved from 59.2% to 60.2%, and its estimated monthly branded searches held steady at 6.8K.
How did search popularity change for New Zealand can opener brands in September 2026?
2 changes
In September 2026, KitchenAid gained share of searches among can opener brands in New Zealand, from 57.4% to 60.2%.
In September 2026, Joseph Joseph lost share of searches among can opener brands in New Zealand, from 6.2% to 5.2%.
How are branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using Joseph Joseph’s and KitchenAid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Joseph Joseph
1 branded search term
- joseph joseph
KitchenAid
8 branded search terms
- kitchenaid
- kitchenaid artisan
- kitchenaid attachments
- kitchenaid bowls
- kitchenaid foodprosessor
- kitchenaid mincer
- kitchenaid pasta attachment
- kitchenaid sausage grinder
Other head-to-heads among can opener brands
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