Brandwave

How popular isKitchenAid?

In September 2026, people searched for KitchenAid by name about 11,200 times in New Zealand, a 5.6% decrease from the previous year. These searches made up 60.2% of all New Zealand can opener brand searches, placing KitchenAid first out of three brands. When we asked both ChatGPT and Google AI Overviews about can opener brands, KitchenAid appeared in two of the five answers.

Search and AI answers in September 2026

KitchenAid is the most searched of 3 competitors.

  1. KitchenAidShare of searches 60.2%Mentioned in 2 of 5 AI answers
  2. KenwoodShare of searches 34.6%Mentioned in 1 of 5 AI answers
  3. Joseph JosephShare of searches 5.2%Mentioned in 1 of 5 AI answers
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Top can opener brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, KitchenAid was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • KitchenAid2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kenwood1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Joseph Joseph1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about can opener brands

5 answers

  • Asked ChatGPT

    “Which can opener brand should I buy in New Zealand?”

    1. 1KitchenAid

  • Asked ChatGPT

    “What are the best can opener brands in New Zealand?”

    1. 1Joseph Joseph
    2. 2KitchenAid

  • Asked ChatGPT

    “What's the best can opener brand in New Zealand for easy opening?”

    1. Searched Google, AI Overview

      “best can opener”

      1. Searched Google, AI Overview

        “electric can opener”

        1. 1Kenwood

      Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

      Which can opener brands compete with KitchenAid?

      KitchenAid against can opener brands in New Zealand, by month

      Share of searches by month for KitchenAid, Kenwood, Joseph Joseph. The figures are in the table below the chart.

      View monthly share of searches table
      MonthKitchenAidKenwoodJoseph Joseph
      Oct 202559.2%35.7%5.1%
      Nov 202565.7%30.3%4%
      Dec 202563.9%32.3%3.8%
      Jan 202661.2%33.4%5.4%
      Feb 202661.5%33.9%4.6%
      Mar 202661.4%33%5.6%
      Apr 202659.6%35%5.4%
      May 202656.7%38.3%5%
      Jun 202657.4%37.4%5.2%
      Jul 202657.4%37.5%5.1%
      Aug 202657.4%36.4%6.2%
      Sep 202660.2%34.6%5.2%

      1. 1.KitchenAid

        60.2%

        Held 1st. 6.8K estimated branded searches, +2.1% vs prior month. Share +2.8 points.

      2. 2.Kenwood

        34.6%

        Held 2nd. 3.9K estimated branded searches, -7.6% vs prior month. Share -1.8 points.

      3. 3.Joseph Joseph

        5.2%

        Held 3rd. 590 estimated branded searches, -18.1% vs prior month. Share -1 points.

      Compare popularity between KitchenAid and its closest rivals

      Every comparison with KitchenAid

      48 comparisons

      How has branded search demand for KitchenAid changed in New Zealand over the last 12 months?

      3 findings
      • Across the 12 months ending September 2026, estimated monthly branded searches for KitchenAid in New Zealand fell from 11.9K to 11.2K.
      • Across the 12 months ending September 2026, KitchenAid’s share of searches among can opener brands in New Zealand increased from 59.2% to 60.2%.
      • Across the 12 months ending September 2026, KitchenAid’s share of searches among can opener brands in New Zealand peaked at 65.7% in November 2025 and was lowest at 56.7% in May 2026.

      How did search popularity change for New Zealand can opener brands in September 2026?

      3 changes

      1. In September 2026, KitchenAid gained share of searches among can opener brands in New Zealand, from 57.4% to 60.2%.

      2. In September 2026, Kenwood lost share of searches among can opener brands in New Zealand, from 36.4% to 34.6%.

      3. In September 2026, Joseph Joseph lost share of searches among can opener brands in New Zealand, from 6.2% to 5.2%.

      How are KitchenAid’s branded searches counted?

      18 search terms

      Brandwave collects information about searches that people make online using KitchenAid’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

      • kitchenaid
      • kitchenaid air fryer
      • kitchenaid artisan
      • kitchenaid artisan mixer
      • kitchenaid attachments
      • kitchenaid blender
      • kitchenaid bowls
      • kitchenaid food mixer
      • kitchenaid foodprosessor
      • kitchenaid hand mixer
      • kitchenaid kettle
      • kitchenaid mincer
      • kitchenaid mixer
      • kitchenaid mixer attachments
      • kitchenaid pasta attachment
      • kitchenaid sausage grinder
      • kitchenaid stand mixer
      • kitchenaid toaster

      Do you work for KitchenAid? To request corrections or removal please contact us via our support page and we will be happy to assist.

      How the Brand Demand Index is measured

      Where does KitchenAid compete?

      KitchenAid is ranked in 29 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
      Competitor setRankShare of searchesRanking
      Small kitchen appliance brands4th of 1011.3%Show ranking
      Induction cooktop brands3rd of 815.4%Show ranking
      Convection oven brands3rd of 616%Show ranking
      Stand mixer brands3rd of 619.7%Show ranking
      Undercounter fridge brands2nd of 619.6%Show ranking
      Gas cooktop brands2nd of 919.3%Show ranking
      Blender brands3rd of 619.6%Show ranking
      Double wall oven brands2nd of 819.7%Show ranking
      Induction range brands2nd of 520.9%Show ranking
      Hand mixer brands3rd of 522.7%Show ranking
      Toaster oven brands2nd of 522.4%Show ranking
      Induction oven brands2nd of 722.8%Show ranking
      Induction stove brands2nd of 623.3%Show ranking
      Counter depth refrigerator brands2nd of 523.9%Show ranking
      Pasta maker brands2nd of 628.6%Show ranking
      Hand blender brands2nd of 629.5%Show ranking
      Stick blender brands2nd of 730.1%Show ranking
      Kitchen scale brands2nd of 633.9%Show ranking
      Measuring spoons brands2nd of 537%Show ranking
      Bakeware brands2nd of 939.6%Show ranking
      Measuring cups brands2nd of 542.2%Show ranking
      Can opener brands1st of 360.2%Shown above
      Knife set brands1st of 761.5%Show ranking
      Freestanding gas range brands1st of 666.2%Show ranking
      Gas grill brands1st of 766.3%Show ranking
      Cutlery brands1st of 769.7%Show ranking
      Portable dishwasher brands1st of 475.3%Show ranking
      Salad spinner brands1st of 588.4%Show ranking
      Lemon juicer brands1st of 389.6%Show ranking
      Creator with pink hair and a pink jacket

      Is KitchenAid your brand?

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