Counter depth refrigerator brands in New Zealand:Which are most popular?
In September 2026, Fisher & Paykel was the most searched counter depth refrigerator brand in New Zealand, accounting for 73.7% of all searches among the five brands we track. When we checked with ChatGPT and Google AI Overviews, LG showed up in every answer. Bosch was recommended most often, coming first in one out of four responses that gave a list.
Fisher & PaykelShare of searches 73.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
KitchenAidShare of searches 23.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
SamsungShare of searches 1.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
LGShare of searches 1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
BoschShare of searches 0%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
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Top counter depth refrigerator brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, LG appeared every time. Bosch was recommended most often, coming first in one out of four answers that gave a list. Fisher & Paykel was second, and LG was third. KitchenAid, which ranked second in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Bosch1st
- Fisher & Paykel2nd
- LG3rd
- Samsung4th
- KitchenAid–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- LG5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fisher & Paykel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Samsung1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about counter depth refrigerator brands
5 answers
Asked ChatGPT
“Which counter depth refrigerator brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best counter depth refrigerator brands in New Zealand?”
Asked ChatGPT
“What's the best counter depth refrigerator brand in New Zealand for a built in look?”
Searched Google, AI Overview
“best counter depth refrigerator”
Searched Google, AI Overview
“counter depth fridge nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which counter depth refrigerator brands do people search for most?
This chart shows how often people search Google for each counter depth refrigerator brand by name. Each line represents a brand's share of searches for all five counter depth refrigerator brands we track, month by month, from searches in New Zealand.
Share of searches by month for Fisher & Paykel, KitchenAid. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fisher & Paykel | KitchenAid | Samsung | LG | Bosch |
|---|---|---|---|---|---|
| Oct 2025 | 74% | 23.6% | 1.4% | 1% | 0.04% |
| Nov 2025 | 66.8% | 30.9% | 1.3% | 0.97% | 0% |
| Dec 2025 | 61.7% | 35.9% | 1.5% | 0.89% | 0.03% |
| Jan 2026 | 70.2% | 27.4% | 1.4% | 0.98% | 0.03% |
| Feb 2026 | 74.6% | 23.3% | 1.2% | 0.89% | 0.04% |
| Mar 2026 | 77.9% | 20% | 1.2% | 0.91% | 0.03% |
| Apr 2026 | 74.4% | 22.9% | 1.4% | 1.3% | 0.04% |
| May 2026 | 77.5% | 20.5% | 1% | 0.95% | 0% |
| Jun 2026 | 77.8% | 19.9% | 1% | 1.2% | 0.03% |
| Jul 2026 | 79.6% | 18.3% | 1.1% | 0.94% | 0% |
| Aug 2026 | 77.5% | 20% | 1.5% | 1% | 0% |
| Sep 2026 | 73.7% | 23.9% | 1.4% | 1% | 0% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 73.7% | 20.1K | -18.8% | -3.8 points | |
| 2, held 2nd | 23.9% | 6.5K | +2.2% | +3.9 points | |
| 3, held 3rd | 1.4% | 390 | -18.8% | -0.1 points | |
| 4, held 4th | 1% | 280 | -15.2% | 0 points | |
| 5, held 5th | 0% | 0 | — | 0 points |
73.7%
Held 1st. 20.1K estimated branded searches, -18.8% vs prior month. Share -3.8 points.
23.9%
Held 2nd. 6.5K estimated branded searches, +2.2% vs prior month. Share +3.9 points.
3.
Samsung1.4%
Held 3rd. 390 estimated branded searches, -18.8% vs prior month. Share -0.1 points.
4.
LG1%
Held 4th. 280 estimated branded searches, -15.2% vs prior month. Share 0 points.
5.
Bosch0%
Held 5th. 0 estimated branded searches, — vs prior month. Share 0 points.
Which brand is most popular in search among counter depth refrigerator brands in New Zealand?
5 brands
In September 2026, Fisher & Paykel was the most searched among counter depth refrigerator brands in New Zealand, with an estimated 20.1K branded searches, 73.7% of all searches for the five we track. KitchenAid is in 2nd place, 49.8 percentage points behind at 23.9%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Fisher & Paykel | 74% → 73.7% | 79.6%Jul 2026 | 61.7%Dec 2025 | 1st |
| KitchenAid | 23.6% → 23.9% | 35.9%Dec 2025 | 18.3%Jul 2026 | 2nd |
| Samsung | 1.4% | 1.5%Aug 2026 | 1%May 2026 | 3rd |
| LG | 1% | 1.3%Apr 2026 | 0.89%Dec 2025 | 4th |
| Bosch | 0.04% → 0% | 0.04%Feb 2026 | 0%Nov 2025 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among counter depth refrigerator brands in New Zealand peaked at 79.6% in July 2026 and was lowest at 61.7% in December 2025.
- Across the 12 months ending September 2026, KitchenAid’s share of searches among counter depth refrigerator brands in New Zealand peaked at 35.9% in December 2025 and was lowest at 18.3% in July 2026.
- Across the 12 months ending September 2026, Fisher & Paykel, KitchenAid, Samsung, LG and Bosch held steady: their share of searches among counter depth refrigerator brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand counter depth refrigerator brands in September 2026?
3 changes
In September 2026, KitchenAid gained share of searches among counter depth refrigerator brands in New Zealand, from 20% to 23.9%.
In September 2026, Fisher & Paykel lost share of searches among counter depth refrigerator brands in New Zealand, from 77.5% to 73.7%.
Estimated monthly branded searches for Bosch in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026.
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