Brandwave

How popular isKitchenAid?

In September 2026, people searched for KitchenAid by name about 11,200 times in New Zealand, a 5.6% decrease from the previous year. These searches made up 23.9% of all New Zealand counter depth refrigerator brand searches, placing KitchenAid second out of five brands. When we asked both ChatGPT and Google AI Overviews about counter depth refrigerator brands, KitchenAid did not appear in any of the answers.

Search and AI answers in September 2026

KitchenAid is the second most searched of 5 competitors and not listed in any AI answer.

  1. Fisher & PaykelShare of searches 73.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. KitchenAidShare of searches 23.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. SamsungShare of searches 1.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  4. LGShare of searches 1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  5. BoschShare of searches 0%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
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Top counter depth refrigerator brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, KitchenAid did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Fisher & Paykel2nd
  3. LG3rd
  4. Samsung4th
  5. KitchenAid–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • LG5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fisher & Paykel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samsung1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about counter depth refrigerator brands

5 answers

  • Asked ChatGPT

    “Which counter depth refrigerator brand should I buy in New Zealand?”

    1. 1Fisher & Paykel
    2. 2Bosch
    3. 3LG

  • Asked ChatGPT

    “What are the best counter depth refrigerator brands in New Zealand?”

    1. 1Fisher & Paykel
    2. 2Bosch
    3. 3Samsung
    4. 4LG

  • Asked ChatGPT

    “What's the best counter depth refrigerator brand in New Zealand for a built in look?”

    1. 1Fisher & Paykel
    2. 2Bosch
    3. 3LG

  • Searched Google, AI Overview

    “best counter depth refrigerator”

    1. 1Bosch
    2. 2LG

  • Searched Google, AI Overview

    “counter depth fridge nz”

    1. 1LG
    2. 2Fisher & Paykel

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which counter depth refrigerator brands compete with KitchenAid?

KitchenAid against counter depth refrigerator brands in New Zealand, by month

Share of searches by month for Fisher & Paykel, KitchenAid. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelKitchenAidSamsungLGBosch
Oct 202574%23.6%1.4%1%0.04%
Nov 202566.8%30.9%1.3%0.97%0%
Dec 202561.7%35.9%1.5%0.89%0.03%
Jan 202670.2%27.4%1.4%0.98%0.03%
Feb 202674.6%23.3%1.2%0.89%0.04%
Mar 202677.9%20%1.2%0.91%0.03%
Apr 202674.4%22.9%1.4%1.3%0.04%
May 202677.5%20.5%1%0.95%0%
Jun 202677.8%19.9%1%1.2%0.03%
Jul 202679.6%18.3%1.1%0.94%0%
Aug 202677.5%20%1.5%1%0%
Sep 202673.7%23.9%1.4%1%0%

  1. 1.Fisher & Paykel

    73.7%

    Held 1st. 20.1K estimated branded searches, -18.8% vs prior month. Share -3.8 points.

  2. 2.KitchenAid

    23.9%

    Held 2nd. 6.5K estimated branded searches, +2.2% vs prior month. Share +3.9 points.

  3. 3.Samsung

    1.4%

    Held 3rd. 390 estimated branded searches, -18.8% vs prior month. Share -0.1 points.

  4. 4.LG

    1%

    Held 4th. 280 estimated branded searches, -15.2% vs prior month. Share 0 points.

  5. 5.Bosch

    0%

    Held 5th. 0 estimated branded searches, — vs prior month. Share 0 points.

Compare popularity between KitchenAid and its closest rivals

Every comparison with KitchenAid

48 comparisons

How has branded search demand for KitchenAid changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for KitchenAid in New Zealand fell from 11.9K to 11.2K.
  • Across the 12 months ending September 2026, KitchenAid’s share of searches among counter depth refrigerator brands in New Zealand peaked at 35.9% in December 2025 and was lowest at 18.3% in July 2026.

How did search popularity change for New Zealand counter depth refrigerator brands in September 2026?

3 changes

  1. In September 2026, KitchenAid gained share of searches among counter depth refrigerator brands in New Zealand, from 20% to 23.9%.

  2. In September 2026, Fisher & Paykel lost share of searches among counter depth refrigerator brands in New Zealand, from 77.5% to 73.7%.

  3. Estimated monthly branded searches for Bosch in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026.

How are KitchenAid’s branded searches counted?

18 search terms

Brandwave collects information about searches that people make online using KitchenAid’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • kitchenaid
  • kitchenaid air fryer
  • kitchenaid artisan
  • kitchenaid artisan mixer
  • kitchenaid attachments
  • kitchenaid blender
  • kitchenaid bowls
  • kitchenaid food mixer
  • kitchenaid foodprosessor
  • kitchenaid hand mixer
  • kitchenaid kettle
  • kitchenaid mincer
  • kitchenaid mixer
  • kitchenaid mixer attachments
  • kitchenaid pasta attachment
  • kitchenaid sausage grinder
  • kitchenaid stand mixer
  • kitchenaid toaster

Do you work for KitchenAid? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does KitchenAid compete?

KitchenAid is ranked in 29 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Small kitchen appliance brands4th of 1011.3%Show ranking
Induction cooktop brands3rd of 815.4%Show ranking
Convection oven brands3rd of 616%Show ranking
Stand mixer brands3rd of 619.7%Show ranking
Undercounter fridge brands2nd of 619.6%Show ranking
Gas cooktop brands2nd of 919.3%Show ranking
Blender brands3rd of 619.6%Show ranking
Double wall oven brands2nd of 819.7%Show ranking
Induction range brands2nd of 520.9%Show ranking
Hand mixer brands3rd of 522.7%Show ranking
Toaster oven brands2nd of 522.4%Show ranking
Induction oven brands2nd of 722.8%Show ranking
Induction stove brands2nd of 623.3%Show ranking
Counter depth refrigerator brands2nd of 523.9%Shown above
Pasta maker brands2nd of 628.6%Show ranking
Hand blender brands2nd of 629.5%Show ranking
Stick blender brands2nd of 730.1%Show ranking
Kitchen scale brands2nd of 633.9%Show ranking
Measuring spoons brands2nd of 537%Show ranking
Bakeware brands2nd of 939.6%Show ranking
Measuring cups brands2nd of 542.2%Show ranking
Can opener brands1st of 360.2%Show ranking
Knife set brands1st of 761.5%Show ranking
Freestanding gas range brands1st of 666.2%Show ranking
Gas grill brands1st of 766.3%Show ranking
Cutlery brands1st of 769.7%Show ranking
Portable dishwasher brands1st of 475.3%Show ranking
Salad spinner brands1st of 588.4%Show ranking
Lemon juicer brands1st of 389.6%Show ranking
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