Brandwave

KitchenAid vs Samsung:Which is more popular?

In September 2026, KitchenAid had more branded searches than Samsung among counter depth refrigerator brands in New Zealand. KitchenAid had about 6,530 branded searches, while Samsung had 390. KitchenAid made up 23.9% of all counter depth refrigerator brand searches we track, and Samsung accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about counter depth refrigerator brands, Samsung appeared in one of the five answers and KitchenAid in none.

Among counter depth refrigerator brands in New Zealand in September 2026

Who do people search for more?

KitchenAid, about 17 searches for every 1 for Samsung

KitchenAid 6.5K searchesSamsung 390 searches

Who does AI mention more?

Samsung, mentioned in 1 of 5 answers, KitchenAid in 0

Samsung in 1 of 5KitchenAid in 0 of 5

Follow KitchenAid vs Samsung and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top counter depth refrigerator brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Samsung was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. KitchenAid did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Fisher & Paykel2nd
  3. LG3rd
  4. Samsung4th
  5. KitchenAid–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • LG5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fisher & Paykel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samsung1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about counter depth refrigerator brands

5 answers

  • Asked ChatGPT

    “Which counter depth refrigerator brand should I buy in New Zealand?”

    1. 1Fisher & Paykel
    2. 2Bosch
    3. 3LG

  • Asked ChatGPT

    “What are the best counter depth refrigerator brands in New Zealand?”

    1. 1Fisher & Paykel
    2. 2Bosch
    3. 3Samsung
    4. 4LG

  • Asked ChatGPT

    “What's the best counter depth refrigerator brand in New Zealand for a built in look?”

    1. 1Fisher & Paykel
    2. 2Bosch
    3. 3LG

  • Searched Google, AI Overview

    “best counter depth refrigerator”

    1. 1Bosch
    2. 2LG

  • Searched Google, AI Overview

    “counter depth fridge nz”

    1. 1LG
    2. 2Fisher & Paykel

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is KitchenAid or Samsung more popular in search?

This chart shows how often people search Google for KitchenAid and Samsung by name. Each line represents a brand's share of searches for all five counter depth refrigerator brands we track, month by month, from searches in New Zealand.

KitchenAid and Samsung among counter depth refrigerator brands in New Zealand, by month

Share of searches by month for KitchenAid, Samsung. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelKitchenAidSamsungLGBosch
Oct 202574%23.6%1.4%1%0.04%
Nov 202566.8%30.9%1.3%0.97%0%
Dec 202561.7%35.9%1.5%0.89%0.03%
Jan 202670.2%27.4%1.4%0.98%0.03%
Feb 202674.6%23.3%1.2%0.89%0.04%
Mar 202677.9%20%1.2%0.91%0.03%
Apr 202674.4%22.9%1.4%1.3%0.04%
May 202677.5%20.5%1%0.95%0%
Jun 202677.8%19.9%1%1.2%0.03%
Jul 202679.6%18.3%1.1%0.94%0%
Aug 202677.5%20%1.5%1%0%
Sep 202673.7%23.9%1.4%1%0%

How has the KitchenAid and Samsung comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand counter depth refrigerator brands in September 2026?

1 change

  1. In September 2026, KitchenAid gained share of searches among counter depth refrigerator brands in New Zealand, from 20% to 23.9%.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using KitchenAid’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

KitchenAid

7 branded search terms

  • kitchenaid
  • kitchenaid artisan
  • kitchenaid attachments
  • kitchenaid bowls
  • kitchenaid foodprosessor
  • kitchenaid mincer
  • kitchenaid sausage grinder

Samsung

1 branded search term

  • samsung odyssey

How the Brand Demand Index is measured

Other head-to-heads among counter depth refrigerator brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free