Brandwave

KitchenAid vs LG:Which is more popular?

In September 2026, KitchenAid had more branded searches than LG among counter depth refrigerator brands in New Zealand. KitchenAid had about 6,530 branded searches, while LG had 280. KitchenAid made up 23.9% of all counter depth refrigerator brand searches we track, and LG accounted for 1%. When we asked ChatGPT and Google AI Overviews about counter depth refrigerator brands, LG appeared in all five answers and KitchenAid in none.

Among counter depth refrigerator brands in New Zealand in September 2026

Who do people search for more?

KitchenAid, about 23 searches for every 1 for LG

KitchenAid 6.5K searchesLG 280 searches

Who does AI mention more?

LG, mentioned in every answer we collected

LG in 5 of 5KitchenAid in 0 of 5

Who does AI recommend more?

LG, the only one of the two named

LG first in 4KitchenAid never named

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Top counter depth refrigerator brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, LG appeared in all five answers. KitchenAid did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Fisher & Paykel2nd
  3. LG3rd
  4. Samsung4th
  5. KitchenAid–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • LG5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fisher & Paykel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samsung1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about counter depth refrigerator brands

5 answers

  • Asked ChatGPT

    “Which counter depth refrigerator brand should I buy in New Zealand?”

    1. 1Fisher & Paykel
    2. 2Bosch
    3. 3LG

  • Asked ChatGPT

    “What are the best counter depth refrigerator brands in New Zealand?”

    1. 1Fisher & Paykel
    2. 2Bosch
    3. 3Samsung
    4. 4LG

  • Asked ChatGPT

    “What's the best counter depth refrigerator brand in New Zealand for a built in look?”

    1. 1Fisher & Paykel
    2. 2Bosch
    3. 3LG

  • Searched Google, AI Overview

    “best counter depth refrigerator”

    1. 1Bosch
    2. 2LG

  • Searched Google, AI Overview

    “counter depth fridge nz”

    1. 1LG
    2. 2Fisher & Paykel

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is KitchenAid or LG more popular in search?

This chart shows how often people search Google for KitchenAid and LG by name. Each line represents a brand's share of searches for all five counter depth refrigerator brands we track, month by month, from searches in New Zealand.

KitchenAid and LG among counter depth refrigerator brands in New Zealand, by month

Share of searches by month for KitchenAid, LG. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelKitchenAidSamsungLGBosch
Oct 202574%23.6%1.4%1%0.04%
Nov 202566.8%30.9%1.3%0.97%0%
Dec 202561.7%35.9%1.5%0.89%0.03%
Jan 202670.2%27.4%1.4%0.98%0.03%
Feb 202674.6%23.3%1.2%0.89%0.04%
Mar 202677.9%20%1.2%0.91%0.03%
Apr 202674.4%22.9%1.4%1.3%0.04%
May 202677.5%20.5%1%0.95%0%
Jun 202677.8%19.9%1%1.2%0.03%
Jul 202679.6%18.3%1.1%0.94%0%
Aug 202677.5%20%1.5%1%0%
Sep 202673.7%23.9%1.4%1%0%

How has the KitchenAid and LG comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand counter depth refrigerator brands in September 2026?

1 change

  1. In September 2026, KitchenAid gained share of searches among counter depth refrigerator brands in New Zealand, from 20% to 23.9%.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using KitchenAid’s and LG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

KitchenAid

7 branded search terms

  • kitchenaid
  • kitchenaid artisan
  • kitchenaid attachments
  • kitchenaid bowls
  • kitchenaid foodprosessor
  • kitchenaid mincer
  • kitchenaid sausage grinder

LG

2 branded search terms

  • lg ultragear
  • lg ultragear 27

How the Brand Demand Index is measured

Other head-to-heads among counter depth refrigerator brands

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