Bakeware brands in New Zealand:Which are most popular?
In September 2026, Le Creuset was the most searched bakeware brand in New Zealand, accounting for 49% of all searches among the nine brands we track. When we checked with ChatGPT and Google AI Overviews, Wiltshire showed up in every answer. Wiltshire was recommended most often, coming first in two out of five responses.
Le CreusetShare of searches 49%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
KitchenAidShare of searches 39.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
PyrexShare of searches 4.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
WiltshireShare of searches 4.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
TramontinaShare of searches 1.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top bakeware brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Wiltshire appeared every time. Wiltshire was recommended most often, coming first in two out of five answers. Nordic Ware was second, and USA Pan was third. KitchenAid, which ranked second in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Wiltshire1st
Nordic Ware2nd
USA Pan3rd
Bakemaster4th- Le Creuset5th
Tala6th- Pyrex7th
- KitchenAid–
- Tramontina–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Wiltshire5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Nordic Ware4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Le Creuset3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bakemaster3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- USA Pan3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tala2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pyrex1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tramontina0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bakeware brands
5 answers
Asked ChatGPT
“Which bakeware brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best bakeware brands in New Zealand?”
Asked ChatGPT
“What's the best bakeware brand in New Zealand for home baking?”
Searched Google, AI Overview
“baking tins nz”
Searched Google, AI Overview
“cake pans nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which bakeware brands do people search for most?
This chart shows how often people search Google for each bakeware brand by name. Each line represents a brand's share of searches for all nine bakeware brands we track, month by month, from searches in New Zealand.
Share of searches by month for Le Creuset, KitchenAid, Pyrex, Wiltshire. The figures are in the table below the chart.
View monthly share of searches table
| Month | Le Creuset | KitchenAid | Pyrex | Wiltshire | Tramontina | Nordic Ware | Bakemaster | USA Pan | Tala |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.6% | 44.7% | 4% | 4% | 1.6% | 0.47% | 0.2% | 0.27% | 0.14% |
| Nov 2025 | 43.1% | 49.7% | 2.6% | 2.6% | 1.3% | 0.3% | 0.13% | 0.17% | 0.04% |
| Dec 2025 | 47.1% | 45.7% | 2.8% | 2.3% | 1.2% | 0.55% | 0.08% | 0.16% | 0.08% |
| Jan 2026 | 45.5% | 44.6% | 4.1% | 3.3% | 1.7% | 0.4% | 0.11% | 0.17% | 0.06% |
| Feb 2026 | 45.3% | 43.6% | 5% | 4.1% | 1.3% | 0.35% | 0.14% | 0.14% | 0.14% |
| Mar 2026 | 49.7% | 39.7% | 4.5% | 3.7% | 1.3% | 0.56% | 0.19% | 0.25% | 0.13% |
| Apr 2026 | 45.9% | 42.8% | 4% | 4% | 2% | 0.61% | 0.13% | 0.47% | 0.13% |
| May 2026 | 49.1% | 39.5% | 4.4% | 4.4% | 1.6% | 0.43% | 0.18% | 0.24% | 0.12% |
| Jun 2026 | 50.1% | 38.5% | 4.4% | 4.4% | 1.4% | 0.55% | 0.12% | 0.31% | 0.12% |
| Jul 2026 | 47.6% | 36.4% | 4.1% | 7.4% | 3.1% | 0.63% | 0.17% | 0.51% | 0.11% |
| Aug 2026 | 49.3% | 38.1% | 4.3% | 5.2% | 1.9% | 0.54% | 0.12% | 0.42% | 0.12% |
| Sep 2026 | 49% | 39.6% | 4.4% | 4.4% | 1.6% | 0.55% | 0.18% | 0.18% | 0.12% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49% | 8.1K | -2.1% | -0.2 points | |
| 2, held 2nd | 39.6% | 6.5K | +2.2% | +1.5 points | |
| 3, moved from 4th to 3rd | 4.4% | 720 | 0% | +0.1 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 4.4% | 720 | -18.2% | -0.9 pointsmoved from 3rd to 4th | |
| 5, held 5th | 1.6% | 270 | -15.6% | -0.3 points | |
| 6, held 6th | 0.55% | 90 | 0% | 0 points | |
| 7, moved from 8th to 7th | 0.18% | 30 | +50% | +0.1 pointsmoved from 8th to 7th | |
| 8, moved from 7th to 8th | 0.18% | 30 | -57.1% | -0.2 pointsmoved from 7th to 8th | |
| 9, held 9th | 0.12% | 20 | 0% | 0 points |
49%
Held 1st. 8.1K estimated branded searches, -2.1% vs prior month. Share -0.2 points.
39.6%
Held 2nd. 6.5K estimated branded searches, +2.2% vs prior month. Share +1.5 points.
3.
Pyrex4.4%
Moved from 4th to 3rd. 720 estimated branded searches, 0% vs prior month. Share +0.1 points.
4.4%
Moved from 3rd to 4th. 720 estimated branded searches, -18.2% vs prior month. Share -0.9 points.
1.6%
Held 5th. 270 estimated branded searches, -15.6% vs prior month. Share -0.3 points.
0.55%
Held 6th. 90 estimated branded searches, 0% vs prior month. Share 0 points.
0.18%
Moved from 8th to 7th. 30 estimated branded searches, +50% vs prior month. Share +0.1 points.
8.
USA Pan0.18%
Moved from 7th to 8th. 30 estimated branded searches, -57.1% vs prior month. Share -0.2 points.
9.
Tala0.12%
Held 9th. 20 estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among bakeware brands in New Zealand?
9 brands
In September 2026, Le Creuset was the most searched among bakeware brands in New Zealand, with an estimated 8.1K branded searches, 49% of all searches for the nine we track. KitchenAid is in 2nd place, 9.5 percentage points behind at 39.6%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Le Creuset | 44.6% → 49% | 50.1%Jun 2026 | 43.1%Nov 2025 | 2nd → 1st |
| KitchenAid | 44.7% → 39.6% | 49.7%Nov 2025 | 36.4%Jul 2026 | 1st → 2nd |
| Pyrex | 4% → 4.4% | 5%Feb 2026 | 2.6%Nov 2025 | 3rd |
| Wiltshire | 4% → 4.4% | 7.4%Jul 2026 | 2.3%Dec 2025 | 4th |
| Tramontina | 1.6% | 3.1%Jul 2026 | 1.2%Dec 2025 | 5th |
| Nordic Ware | 0.47% → 0.55% | 0.63%Jul 2026 | 0.3%Nov 2025 | 6th |
| Bakemaster | 0.2% → 0.18% | 0.2%Oct 2025 | 0.08%Dec 2025 | 8th → 7th |
| USA Pan | 0.27% → 0.18% | 0.51%Jul 2026 | 0.14%Feb 2026 | 7th → 8th |
| Tala | 0.14% → 0.12% | 0.14%Feb 2026 | 0.04%Nov 2025 | 9th |
Each finding as a sentence
- Across the 12 months ending September 2026, Le Creuset’s share of searches among bakeware brands in New Zealand increased from 44.6% to 49%.
- Across the 12 months ending September 2026, KitchenAid’s share of searches among bakeware brands in New Zealand decreased from 44.7% to 39.6%.
- Across the 12 months ending September 2026, Le Creuset’s share of searches among bakeware brands in New Zealand peaked at 50.1% in June 2026 and was lowest at 43.1% in November 2025.
- Across the 12 months ending September 2026, KitchenAid’s share of searches among bakeware brands in New Zealand peaked at 49.7% in November 2025 and was lowest at 36.4% in July 2026.
- Across the 12 months ending September 2026, Pyrex’s share of searches among bakeware brands in New Zealand peaked at 5% in February 2026 and was lowest at 2.6% in November 2025.
- Across the 12 months ending September 2026, Wiltshire’s share of searches among bakeware brands in New Zealand peaked at 7.4% in July 2026 and was lowest at 2.3% in December 2025.
- Across the 12 months ending September 2026, Tramontina’s share of searches among bakeware brands in New Zealand peaked at 3.1% in July 2026 and was lowest at 1.2% in December 2025.
- Across the 12 months ending September 2026, Le Creuset rose from 2nd to 1st among bakeware brands in New Zealand.
- Across the 12 months ending September 2026, KitchenAid fell from 1st to 2nd among bakeware brands in New Zealand.
- Across the 12 months ending September 2026, Bakemaster rose from 8th to 7th among bakeware brands in New Zealand.
- Across the 12 months ending September 2026, USA Pan fell from 7th to 8th among bakeware brands in New Zealand.
- Across the 12 months ending September 2026, Pyrex, Wiltshire, Tramontina, Nordic Ware and Tala held steady: their share of searches among bakeware brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand bakeware brands in September 2026?
8 changes
In September 2026, KitchenAid gained share of searches among bakeware brands in New Zealand, from 38.1% to 39.6%.
In September 2026, Wiltshire lost share of searches among bakeware brands in New Zealand, from 5.2% to 4.4%.
In September 2026, Bakemaster rose from 8th to 7th among bakeware brands in New Zealand.
In September 2026, Pyrex rose from 4th to 3rd among bakeware brands in New Zealand.
In September 2026, USA Pan fell from 7th to 8th among bakeware brands in New Zealand.
Estimated monthly branded searches for Nordic Ware in New Zealand rose 28.6% over 12 measured months, from 70 to 90 in September 2026.
Estimated monthly branded searches for Le Creuset in New Zealand rose 22.6% over 12 measured months, from 6.6K to 8.1K in September 2026.
Estimated monthly branded searches for Tramontina in New Zealand rose 12.5% over 12 measured months, from 240 to 270 in September 2026.
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