Brandwave

How popular isUSA Pan?

In September 2026, people searched for USA Pan by name about 30 times in New Zealand, a 25% decrease from the previous year. These searches made up 0.18% of all New Zealand bakeware brand searches, placing USA Pan eighth out of nine brands. When we asked both ChatGPT and Google AI Overviews about bakeware brands, USA Pan appeared in three of the five answers and was the third most recommended of the nine.

Search and AI answers in September 2026

USA Pan is the eighth most searched of 9 competitors and the third most recommended in AI answers.

  1. Le CreusetShare of searches 49%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  2. KitchenAidShare of searches 39.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. PyrexShare of searches 4.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  4. WiltshireShare of searches 4.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. USA PanShare of searches 0.18%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top bakeware brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, USA Pan was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. USA Pan is the third most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wiltshire1st
  2. Nordic Ware2nd
  3. USA Pan3rd
  4. Bakemaster4th
  5. Le Creuset5th
  6. Tala6th
  7. Pyrex7th
  8. KitchenAid–
  9. Tramontina–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wiltshire5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nordic Ware4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Le Creuset3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bakemaster3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • USA Pan3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tala2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pyrex1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tramontina0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bakeware brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which bakeware brands compete with USA Pan?

USA Pan against bakeware brands in New Zealand, by month

Share of searches by month for Le Creuset, KitchenAid, Pyrex, Wiltshire, USA Pan. The figures are in the table below the chart.

View monthly share of searches table
MonthLe CreusetKitchenAidPyrexWiltshireTramontinaNordic WareBakemasterUSA PanTala
Oct 202544.6%44.7%4%4%1.6%0.47%0.2%0.27%0.14%
Nov 202543.1%49.7%2.6%2.6%1.3%0.3%0.13%0.17%0.04%
Dec 202547.1%45.7%2.8%2.3%1.2%0.55%0.08%0.16%0.08%
Jan 202645.5%44.6%4.1%3.3%1.7%0.4%0.11%0.17%0.06%
Feb 202645.3%43.6%5%4.1%1.3%0.35%0.14%0.14%0.14%
Mar 202649.7%39.7%4.5%3.7%1.3%0.56%0.19%0.25%0.13%
Apr 202645.9%42.8%4%4%2%0.61%0.13%0.47%0.13%
May 202649.1%39.5%4.4%4.4%1.6%0.43%0.18%0.24%0.12%
Jun 202650.1%38.5%4.4%4.4%1.4%0.55%0.12%0.31%0.12%
Jul 202647.6%36.4%4.1%7.4%3.1%0.63%0.17%0.51%0.11%
Aug 202649.3%38.1%4.3%5.2%1.9%0.54%0.12%0.42%0.12%
Sep 202649%39.6%4.4%4.4%1.6%0.55%0.18%0.18%0.12%

  1. 1.Le Creuset

    49%

    Held 1st. 8.1K estimated branded searches, -2.1% vs prior month. Share -0.2 points.

  2. 2.KitchenAid

    39.6%

    Held 2nd. 6.5K estimated branded searches, +2.2% vs prior month. Share +1.5 points.

  3. 3.Pyrex

    4.4%

    Moved from 4th to 3rd. 720 estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Wiltshire

    4.4%

    Moved from 3rd to 4th. 720 estimated branded searches, -18.2% vs prior month. Share -0.9 points.

  5. 5.Tramontina

    1.6%

    Held 5th. 270 estimated branded searches, -15.6% vs prior month. Share -0.3 points.

  6. 6.Nordic Ware

    0.55%

    Held 6th. 90 estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Bakemaster

    0.18%

    Moved from 8th to 7th. 30 estimated branded searches, +50% vs prior month. Share +0.1 points.

  8. 8.USA Pan

    0.18%

    Moved from 7th to 8th. 30 estimated branded searches, -57.1% vs prior month. Share -0.2 points.

  9. 9.Tala

    0.12%

    Held 9th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between USA Pan and its closest rivals

How has branded search demand for USA Pan changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for USA Pan in New Zealand fell from 40 to 30.
  • Across the 12 months ending September 2026, USA Pan fell from 7th to 8th among bakeware brands in New Zealand.

How did search popularity change for New Zealand bakeware brands in September 2026?

6 changes

  1. In September 2026, KitchenAid gained share of searches among bakeware brands in New Zealand, from 38.1% to 39.6%.

  2. In September 2026, Wiltshire lost share of searches among bakeware brands in New Zealand, from 5.2% to 4.4%.

  3. In September 2026, Bakemaster rose from 8th to 7th among bakeware brands in New Zealand.

  4. In September 2026, Pyrex rose from 4th to 3rd among bakeware brands in New Zealand.

  5. In September 2026, USA Pan fell from 7th to 8th among bakeware brands in New Zealand.

  6. Estimated monthly branded searches for Nordic Ware in New Zealand rose 28.6% over 12 measured months, from 70 to 90 in September 2026.

How are USA Pan’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using USA Pan’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • usa pan

Do you work for USA Pan? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does USA Pan compete?

USA Pan is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Bakeware brands8th of 90.18%Shown above
Loaf pan brands4th of 40.33%Show ranking
Creator with pink hair and a pink jacket

Is USA Pan your brand?

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