Brandwave

Nordic Ware vs USA Pan:Which is more popular?

In September 2026, Nordic Ware had more branded searches than USA Pan among bakeware brands in New Zealand. Nordic Ware had about 90 branded searches, while USA Pan had 30. Nordic Ware made up 0.55% of all bakeware brand searches we track, and USA Pan accounted for 0.18%. When we asked ChatGPT and Google AI Overviews about bakeware brands, Nordic Ware appeared in four of the five answers and USA Pan in three. USA Pan was mentioned before Nordic Ware in three out of five answers.

Among bakeware brands in New Zealand in September 2026

Who do people search for more?

Nordic Ware, about 3 searches for every 1 for USA Pan

Nordic Ware 90 searchesUSA Pan 30 searches

Who does AI mention more?

Nordic Ware, mentioned in 4 of 5 answers, USA Pan in 3

Nordic Ware in 4 of 5USA Pan in 3 of 5

Who does AI recommend more?

USA Pan, named ahead of Nordic Ware in 3 of 5 answers

USA Pan first in 3Nordic Ware first in 2

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Top bakeware brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Nordic Ware was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. USA Pan was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. USA Pan was listed before Nordic Ware in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wiltshire1st
  2. Nordic Ware2nd
  3. USA Pan3rd
  4. Bakemaster4th
  5. Le Creuset5th
  6. Tala6th
  7. Pyrex7th
  8. KitchenAid–
  9. Tramontina–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wiltshire5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nordic Ware4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Le Creuset3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bakemaster3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • USA Pan3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tala2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pyrex1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tramontina0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bakeware brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Nordic Ware or USA Pan more popular in search?

This chart shows how often people search Google for Nordic Ware and USA Pan by name. Each line represents a brand's share of searches for all nine bakeware brands we track, month by month, from searches in New Zealand.

Nordic Ware and USA Pan among bakeware brands in New Zealand, by month

Share of searches by month for Nordic Ware, USA Pan. The figures are in the table below the chart.

View monthly share of searches table
MonthLe CreusetKitchenAidPyrexWiltshireTramontinaNordic WareBakemasterUSA PanTala
Oct 202544.6%44.7%4%4%1.6%0.47%0.2%0.27%0.14%
Nov 202543.1%49.7%2.6%2.6%1.3%0.3%0.13%0.17%0.04%
Dec 202547.1%45.7%2.8%2.3%1.2%0.55%0.08%0.16%0.08%
Jan 202645.5%44.6%4.1%3.3%1.7%0.4%0.11%0.17%0.06%
Feb 202645.3%43.6%5%4.1%1.3%0.35%0.14%0.14%0.14%
Mar 202649.7%39.7%4.5%3.7%1.3%0.56%0.19%0.25%0.13%
Apr 202645.9%42.8%4%4%2%0.61%0.13%0.47%0.13%
May 202649.1%39.5%4.4%4.4%1.6%0.43%0.18%0.24%0.12%
Jun 202650.1%38.5%4.4%4.4%1.4%0.55%0.12%0.31%0.12%
Jul 202647.6%36.4%4.1%7.4%3.1%0.63%0.17%0.51%0.11%
Aug 202649.3%38.1%4.3%5.2%1.9%0.54%0.12%0.42%0.12%
Sep 202649%39.6%4.4%4.4%1.6%0.55%0.18%0.18%0.12%

How has the Nordic Ware and USA Pan comparison changed over the last 12 months?

3 findings
  • Nordic Ware was ahead of USA Pan in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Nordic Ware’s share of searches among bakeware brands in New Zealand moved from 0.47% to 0.55%, and its estimated monthly branded searches moved from 70 to 90.
  • Across the 12 months ending September 2026, USA Pan’s share of searches among bakeware brands in New Zealand moved from 0.27% to 0.18%, and its estimated monthly branded searches moved from 40 to 30.

How did search popularity change for New Zealand bakeware brands in September 2026?

2 changes

  1. In September 2026, USA Pan fell from 7th to 8th among bakeware brands in New Zealand.

  2. Estimated monthly branded searches for Nordic Ware in New Zealand rose 28.6% over 12 measured months, from 70 to 90 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Nordic Ware’s and USA Pan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Nordic Ware

1 branded search term

  • nordic ware

USA Pan

1 branded search term

  • usa pan

How the Brand Demand Index is measured

Other head-to-heads among bakeware brands

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