Brandwave

How popular isTala?

In September 2026, people searched for Tala by name about 20 times in New Zealand, about the same as the previous year. These searches made up 0.12% of all New Zealand bakeware brand searches, placing Tala ninth out of nine brands. When we asked both ChatGPT and Google AI Overviews about bakeware brands, Tala appeared in two of the five answers and was the sixth most recommended of the nine.

Search and AI answers in September 2026

Tala is the ninth most searched of 9 competitors and the sixth most recommended in AI answers.

  1. Le CreusetShare of searches 49%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  2. KitchenAidShare of searches 39.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. PyrexShare of searches 4.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  4. WiltshireShare of searches 4.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. TalaShare of searches 0.12%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th

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Top bakeware brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tala was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Tala is the sixth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wiltshire1st
  2. Nordic Ware2nd
  3. USA Pan3rd
  4. Bakemaster4th
  5. Le Creuset5th
  6. Tala6th
  7. Pyrex7th
  8. KitchenAid–
  9. Tramontina–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wiltshire5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nordic Ware4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Le Creuset3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bakemaster3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • USA Pan3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tala2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pyrex1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tramontina0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bakeware brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which bakeware brands compete with Tala?

Tala against bakeware brands in New Zealand, by month

Share of searches by month for Le Creuset, KitchenAid, Pyrex, Wiltshire, Tala. The figures are in the table below the chart.

View monthly share of searches table
MonthLe CreusetKitchenAidPyrexWiltshireTramontinaNordic WareBakemasterUSA PanTala
Oct 202544.6%44.7%4%4%1.6%0.47%0.2%0.27%0.14%
Nov 202543.1%49.7%2.6%2.6%1.3%0.3%0.13%0.17%0.04%
Dec 202547.1%45.7%2.8%2.3%1.2%0.55%0.08%0.16%0.08%
Jan 202645.5%44.6%4.1%3.3%1.7%0.4%0.11%0.17%0.06%
Feb 202645.3%43.6%5%4.1%1.3%0.35%0.14%0.14%0.14%
Mar 202649.7%39.7%4.5%3.7%1.3%0.56%0.19%0.25%0.13%
Apr 202645.9%42.8%4%4%2%0.61%0.13%0.47%0.13%
May 202649.1%39.5%4.4%4.4%1.6%0.43%0.18%0.24%0.12%
Jun 202650.1%38.5%4.4%4.4%1.4%0.55%0.12%0.31%0.12%
Jul 202647.6%36.4%4.1%7.4%3.1%0.63%0.17%0.51%0.11%
Aug 202649.3%38.1%4.3%5.2%1.9%0.54%0.12%0.42%0.12%
Sep 202649%39.6%4.4%4.4%1.6%0.55%0.18%0.18%0.12%

  1. 1.Le Creuset

    49%

    Held 1st. 8.1K estimated branded searches, -2.1% vs prior month. Share -0.2 points.

  2. 2.KitchenAid

    39.6%

    Held 2nd. 6.5K estimated branded searches, +2.2% vs prior month. Share +1.5 points.

  3. 3.Pyrex

    4.4%

    Moved from 4th to 3rd. 720 estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Wiltshire

    4.4%

    Moved from 3rd to 4th. 720 estimated branded searches, -18.2% vs prior month. Share -0.9 points.

  5. 5.Tramontina

    1.6%

    Held 5th. 270 estimated branded searches, -15.6% vs prior month. Share -0.3 points.

  6. 6.Nordic Ware

    0.55%

    Held 6th. 90 estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Bakemaster

    0.18%

    Moved from 8th to 7th. 30 estimated branded searches, +50% vs prior month. Share +0.1 points.

  8. 8.USA Pan

    0.18%

    Moved from 7th to 8th. 30 estimated branded searches, -57.1% vs prior month. Share -0.2 points.

  9. 9.Tala

    0.12%

    Held 9th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Tala and its closest rivals

How has branded search demand for Tala changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Tala in New Zealand held steady at 20.
  • Across the 12 months ending September 2026, Tala’s share of searches among bakeware brands in New Zealand held steady, from 0.14% to 0.12%.

How did search popularity change for New Zealand bakeware brands in September 2026?

6 changes

  1. In September 2026, KitchenAid gained share of searches among bakeware brands in New Zealand, from 38.1% to 39.6%.

  2. In September 2026, Wiltshire lost share of searches among bakeware brands in New Zealand, from 5.2% to 4.4%.

  3. In September 2026, Bakemaster rose from 8th to 7th among bakeware brands in New Zealand.

  4. In September 2026, Pyrex rose from 4th to 3rd among bakeware brands in New Zealand.

  5. In September 2026, USA Pan fell from 7th to 8th among bakeware brands in New Zealand.

  6. Estimated monthly branded searches for Nordic Ware in New Zealand rose 28.6% over 12 measured months, from 70 to 90 in September 2026.

How are Tala’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Tala’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • tala bakeware
  • tala baking

Do you work for Tala? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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