Brandwave

Nordic Ware vs Tala:Which is more popular?

In September 2026, Nordic Ware had more branded searches than Tala among bakeware brands in New Zealand. Nordic Ware had about 90 branded searches, while Tala had 20. Nordic Ware made up 0.55% of all bakeware brand searches we track, and Tala accounted for 0.12%. When we asked ChatGPT and Google AI Overviews about bakeware brands, Nordic Ware appeared in four of the five answers and Tala in two. Nordic Ware was mentioned before Tala in every answer that named either.

Among bakeware brands in New Zealand in September 2026

Who do people search for more?

Nordic Ware, about 5 searches for every 1 for Tala

Nordic Ware 90 searchesTala 20 searches

Who does AI mention more?

Nordic Ware, mentioned in 4 of 5 answers, Tala in 2

Nordic Ware in 4 of 5Tala in 2 of 5

Who does AI recommend more?

Nordic Ware, named ahead of Tala in 4 of 4 answers

Nordic Ware first in 4Tala never first

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Top bakeware brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Nordic Ware was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Tala was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Nordic Ware was listed before Tala in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wiltshire1st
  2. Nordic Ware2nd
  3. USA Pan3rd
  4. Bakemaster4th
  5. Le Creuset5th
  6. Tala6th
  7. Pyrex7th
  8. KitchenAid–
  9. Tramontina–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wiltshire5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nordic Ware4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Le Creuset3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bakemaster3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • USA Pan3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tala2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pyrex1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tramontina0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bakeware brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Nordic Ware or Tala more popular in search?

This chart shows how often people search Google for Nordic Ware and Tala by name. Each line represents a brand's share of searches for all nine bakeware brands we track, month by month, from searches in New Zealand.

Nordic Ware and Tala among bakeware brands in New Zealand, by month

Share of searches by month for Nordic Ware, Tala. The figures are in the table below the chart.

View monthly share of searches table
MonthLe CreusetKitchenAidPyrexWiltshireTramontinaNordic WareBakemasterUSA PanTala
Oct 202544.6%44.7%4%4%1.6%0.47%0.2%0.27%0.14%
Nov 202543.1%49.7%2.6%2.6%1.3%0.3%0.13%0.17%0.04%
Dec 202547.1%45.7%2.8%2.3%1.2%0.55%0.08%0.16%0.08%
Jan 202645.5%44.6%4.1%3.3%1.7%0.4%0.11%0.17%0.06%
Feb 202645.3%43.6%5%4.1%1.3%0.35%0.14%0.14%0.14%
Mar 202649.7%39.7%4.5%3.7%1.3%0.56%0.19%0.25%0.13%
Apr 202645.9%42.8%4%4%2%0.61%0.13%0.47%0.13%
May 202649.1%39.5%4.4%4.4%1.6%0.43%0.18%0.24%0.12%
Jun 202650.1%38.5%4.4%4.4%1.4%0.55%0.12%0.31%0.12%
Jul 202647.6%36.4%4.1%7.4%3.1%0.63%0.17%0.51%0.11%
Aug 202649.3%38.1%4.3%5.2%1.9%0.54%0.12%0.42%0.12%
Sep 202649%39.6%4.4%4.4%1.6%0.55%0.18%0.18%0.12%

How has the Nordic Ware and Tala comparison changed over the last 12 months?

3 findings
  • Nordic Ware was ahead of Tala in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Nordic Ware’s share of searches among bakeware brands in New Zealand moved from 0.47% to 0.55%, and its estimated monthly branded searches moved from 70 to 90.
  • Across the 12 months ending September 2026, Tala’s share of searches among bakeware brands in New Zealand moved from 0.14% to 0.12%, and its estimated monthly branded searches held steady at 20.

How did search popularity change for New Zealand bakeware brands in September 2026?

1 change

  1. Estimated monthly branded searches for Nordic Ware in New Zealand rose 28.6% over 12 measured months, from 70 to 90 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Nordic Ware’s and Tala’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Nordic Ware

1 branded search term

  • nordic ware

Tala

2 branded search terms

  • tala bakeware
  • tala baking

How the Brand Demand Index is measured

Other head-to-heads among bakeware brands

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