Tala vs USA Pan:Which is more popular?
In September 2026, USA Pan had more branded searches than Tala among bakeware brands in New Zealand. USA Pan had about 30 branded searches, while Tala had 20. USA Pan made up 0.18% of all bakeware brand searches we track, and Tala accounted for 0.12%. When we asked ChatGPT and Google AI Overviews about bakeware brands, USA Pan appeared in three of the five answers and Tala in two. USA Pan was mentioned before Tala in every answer that named either.
Who do people search for more?
USA Pan, about 50% more searches than Tala
Who does AI mention more?
USA Pan, mentioned in 3 of 5 answers, Tala in 2
Who does AI recommend more?
USA Pan, named ahead of Tala in 3 of 3 answers
Follow Tala vs USA Pan and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top bakeware brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, USA Pan was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Tala was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. USA Pan was listed before Tala in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Wiltshire1st
Nordic Ware2nd- USA Pan3rd
Bakemaster4th
Le Creuset5th
Tala6th
Pyrex7th
KitchenAid–
Tramontina–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Wiltshire5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Nordic Ware4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Le Creuset3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bakemaster3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- USA Pan3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tala2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pyrex1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tramontina0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bakeware brands
5 answers
Asked ChatGPT
“Which bakeware brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best bakeware brands in New Zealand?”
Asked ChatGPT
“What's the best bakeware brand in New Zealand for home baking?”
Searched Google, AI Overview
“baking tins nz”
Searched Google, AI Overview
“cake pans nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Tala or USA Pan more popular in search?
This chart shows how often people search Google for Tala and USA Pan by name. Each line represents a brand's share of searches for all nine bakeware brands we track, month by month, from searches in New Zealand.
Share of searches by month for USA Pan, Tala. The figures are in the table below the chart.
View monthly share of searches table
| Month | Le Creuset | KitchenAid | Pyrex | Wiltshire | Tramontina | Nordic Ware | Bakemaster | USA Pan | Tala |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.6% | 44.7% | 4% | 4% | 1.6% | 0.47% | 0.2% | 0.27% | 0.14% |
| Nov 2025 | 43.1% | 49.7% | 2.6% | 2.6% | 1.3% | 0.3% | 0.13% | 0.17% | 0.04% |
| Dec 2025 | 47.1% | 45.7% | 2.8% | 2.3% | 1.2% | 0.55% | 0.08% | 0.16% | 0.08% |
| Jan 2026 | 45.5% | 44.6% | 4.1% | 3.3% | 1.7% | 0.4% | 0.11% | 0.17% | 0.06% |
| Feb 2026 | 45.3% | 43.6% | 5% | 4.1% | 1.3% | 0.35% | 0.14% | 0.14% | 0.14% |
| Mar 2026 | 49.7% | 39.7% | 4.5% | 3.7% | 1.3% | 0.56% | 0.19% | 0.25% | 0.13% |
| Apr 2026 | 45.9% | 42.8% | 4% | 4% | 2% | 0.61% | 0.13% | 0.47% | 0.13% |
| May 2026 | 49.1% | 39.5% | 4.4% | 4.4% | 1.6% | 0.43% | 0.18% | 0.24% | 0.12% |
| Jun 2026 | 50.1% | 38.5% | 4.4% | 4.4% | 1.4% | 0.55% | 0.12% | 0.31% | 0.12% |
| Jul 2026 | 47.6% | 36.4% | 4.1% | 7.4% | 3.1% | 0.63% | 0.17% | 0.51% | 0.11% |
| Aug 2026 | 49.3% | 38.1% | 4.3% | 5.2% | 1.9% | 0.54% | 0.12% | 0.42% | 0.12% |
| Sep 2026 | 49% | 39.6% | 4.4% | 4.4% | 1.6% | 0.55% | 0.18% | 0.18% | 0.12% |
How has the Tala and USA Pan comparison changed over the last 12 months?
3 findings
- USA Pan was ahead of Tala in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Tala’s share of searches among bakeware brands in New Zealand moved from 0.14% to 0.12%, and its estimated monthly branded searches held steady at 20.
- Across the 12 months ending September 2026, USA Pan’s share of searches among bakeware brands in New Zealand moved from 0.27% to 0.18%, and its estimated monthly branded searches moved from 40 to 30.
How did search popularity change for New Zealand bakeware brands in September 2026?
1 change
In September 2026, USA Pan fell from 7th to 8th among bakeware brands in New Zealand.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Tala’s and USA Pan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among bakeware brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.