USA Pan vs Wiltshire:Which is more popular?
In September 2026, Wiltshire had more branded searches than USA Pan among bakeware brands in New Zealand. Wiltshire had about 720 branded searches, while USA Pan had 30. Wiltshire made up 4.4% of all bakeware brand searches we track, and USA Pan accounted for 0.18%. When we asked ChatGPT and Google AI Overviews about bakeware brands, Wiltshire appeared in all five answers and USA Pan in three. USA Pan was mentioned before Wiltshire in three out of five answers.
Who do people search for more?
Wiltshire, about 24 searches for every 1 for USA Pan
Who does AI mention more?
Wiltshire, mentioned in every answer we collected
Who does AI recommend more?
USA Pan, named ahead of Wiltshire in 3 of 5 answers
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Top bakeware brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Wiltshire appeared in all five answers. USA Pan was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. USA Pan was listed before Wiltshire in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Wiltshire1st
Nordic Ware2nd- USA Pan3rd
Bakemaster4th
Le Creuset5th
Tala6th
Pyrex7th
KitchenAid–
Tramontina–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Wiltshire5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Nordic Ware4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Le Creuset3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bakemaster3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- USA Pan3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tala2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pyrex1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tramontina0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bakeware brands
5 answers
Asked ChatGPT
“Which bakeware brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best bakeware brands in New Zealand?”
Asked ChatGPT
“What's the best bakeware brand in New Zealand for home baking?”
Searched Google, AI Overview
“baking tins nz”
Searched Google, AI Overview
“cake pans nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is USA Pan or Wiltshire more popular in search?
This chart shows how often people search Google for USA Pan and Wiltshire by name. Each line represents a brand's share of searches for all nine bakeware brands we track, month by month, from searches in New Zealand.
Share of searches by month for Wiltshire, USA Pan. The figures are in the table below the chart.
View monthly share of searches table
| Month | Le Creuset | KitchenAid | Pyrex | Wiltshire | Tramontina | Nordic Ware | Bakemaster | USA Pan | Tala |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.6% | 44.7% | 4% | 4% | 1.6% | 0.47% | 0.2% | 0.27% | 0.14% |
| Nov 2025 | 43.1% | 49.7% | 2.6% | 2.6% | 1.3% | 0.3% | 0.13% | 0.17% | 0.04% |
| Dec 2025 | 47.1% | 45.7% | 2.8% | 2.3% | 1.2% | 0.55% | 0.08% | 0.16% | 0.08% |
| Jan 2026 | 45.5% | 44.6% | 4.1% | 3.3% | 1.7% | 0.4% | 0.11% | 0.17% | 0.06% |
| Feb 2026 | 45.3% | 43.6% | 5% | 4.1% | 1.3% | 0.35% | 0.14% | 0.14% | 0.14% |
| Mar 2026 | 49.7% | 39.7% | 4.5% | 3.7% | 1.3% | 0.56% | 0.19% | 0.25% | 0.13% |
| Apr 2026 | 45.9% | 42.8% | 4% | 4% | 2% | 0.61% | 0.13% | 0.47% | 0.13% |
| May 2026 | 49.1% | 39.5% | 4.4% | 4.4% | 1.6% | 0.43% | 0.18% | 0.24% | 0.12% |
| Jun 2026 | 50.1% | 38.5% | 4.4% | 4.4% | 1.4% | 0.55% | 0.12% | 0.31% | 0.12% |
| Jul 2026 | 47.6% | 36.4% | 4.1% | 7.4% | 3.1% | 0.63% | 0.17% | 0.51% | 0.11% |
| Aug 2026 | 49.3% | 38.1% | 4.3% | 5.2% | 1.9% | 0.54% | 0.12% | 0.42% | 0.12% |
| Sep 2026 | 49% | 39.6% | 4.4% | 4.4% | 1.6% | 0.55% | 0.18% | 0.18% | 0.12% |
How has the USA Pan and Wiltshire comparison changed over the last 12 months?
3 findings
- Wiltshire was ahead of USA Pan in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, USA Pan’s share of searches among bakeware brands in New Zealand moved from 0.27% to 0.18%, and its estimated monthly branded searches moved from 40 to 30.
- Across the 12 months ending September 2026, Wiltshire’s share of searches among bakeware brands in New Zealand moved from 4% to 4.4%, and its estimated monthly branded searches moved from 590 to 720.
How did search popularity change for New Zealand bakeware brands in September 2026?
2 changes
In September 2026, Wiltshire lost share of searches among bakeware brands in New Zealand, from 5.2% to 4.4%.
In September 2026, USA Pan fell from 7th to 8th among bakeware brands in New Zealand.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using USA Pan’s and Wiltshire’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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