KitchenAid vs Tefal:Which is more popular by branded search in New Zealand?
In August 2026, KitchenAid had more branded searches than Tefal among small kitchen appliance brands in New Zealand. KitchenAid was estimated to have 13.5K branded searches compared to Tefal’s 2.6K, and held a 9.8% Share of Search versus Tefal’s 1.9%.
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Which is more popular in search, KitchenAid or Tefal?
Compare the brands New Zealanders buy air fryers, blenders, toasters and stand mixers from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for KitchenAid, Tefal. The figures are in the table below the chart.
View monthly share of search table
| Month | Ninja | Breville | Philips | Thermomix | KitchenAid | Kenwood | Russell Hobbs | Sunbeam | Tefal |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.3% | 20% | 11.6% | 17.8% | 10.2% | 5.7% | 5% | 5.8% | 1.6% |
| Nov 2025 | 24.9% | 19.8% | 11.8% | 12.2% | 13% | 6.7% | 5.4% | 4.7% | 1.5% |
| Dec 2025 | 23.9% | 19.5% | 12.1% | 11.7% | 13.1% | 7.8% | 5% | 5.7% | 1.3% |
| Jan 2026 | 22.5% | 21.3% | 12.6% | 13.2% | 11.3% | 6.5% | 5.2% | 5.9% | 1.5% |
| Feb 2026 | 20.1% | 21.8% | 13.6% | 13.2% | 11.9% | 6.6% | 5.4% | 5.8% | 1.6% |
| Mar 2026 | 19% | 22% | 12.8% | 15.1% | 11.6% | 6.5% | 5.5% | 5.6% | 1.9% |
| Apr 2026 | 20% | 22.6% | 14.3% | 12.7% | 11.1% | 6.7% | 5.4% | 5.6% | 1.6% |
| May 2026 | 20.1% | 22.1% | 14% | 14.1% | 11.7% | 6.2% | 5.3% | 4.9% | 1.5% |
| Jun 2026 | 19.8% | 21.6% | 13.4% | 17.2% | 10.6% | 5.8% | 4.8% | 5.1% | 1.6% |
| Jul 2026 | 21.6% | 23.5% | 12.7% | 13.4% | 10.3% | 5.8% | 5.5% | 5.5% | 1.8% |
| Aug 2026 | 22.4% | 21.2% | 14.1% | 13.5% | 9.8% | 6% | 5.6% | 5.6% | 1.9% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the KitchenAid and Tefal comparison changed over the last 12 months?
3 findings
- KitchenAid was ahead of Tefal in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, KitchenAid’s estimated Share of Search among small kitchen appliance brands in New Zealand moved from 10.2% to 9.8%, and its estimated monthly branded searches moved from 13K to 13.5K.
- Across the 11 months ending August 2026, Tefal’s estimated Share of Search among small kitchen appliance brands in New Zealand moved from 1.6% to 1.9%, and its estimated monthly branded searches moved from 2K to 2.6K.
How did search popularity change for New Zealand small kitchen appliance brands in August 2026?
2 changes
KitchenAid’s estimated Share of Search among small kitchen appliance brands in New Zealand has lost ground for 3 months in a row, from 11.7% to 9.8% in August 2026.
Estimated monthly branded searches for Tefal in New Zealand rose 31.5% over 11 measured months, from 2K to 2.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using KitchenAid’s and Tefal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
KitchenAid
27 branded search terms
- kitchenaid
- kitchenaid air fryer
- kitchenaid artisan
- kitchenaid artisan 5 quart mixer
- kitchenaid artisan mixer
- kitchenaid artisan stand mixer
- kitchenaid attachments
- kitchenaid blender
- kitchenaid bowls
- kitchenaid briscoes
- kitchenaid co nz
- kitchenaid food mixer
- kitchenaid foodprosessor
- kitchenaid hand mixer
- kitchenaid ice cream attachment
- kitchenaid ice cream maker
- kitchenaid kettle
- kitchenaid mincer
- kitchenaid mixer
- kitchenaid mixer attachments
- kitchenaid near me
- kitchenaid nz
- kitchenaid online
- kitchenaid pasta attachment
- kitchenaid sausage grinder
- kitchenaid stand mixer
- kitchenaid toaster
Tefal
25 branded search terms
- briscoes tefal
- jamie oliver tefal cookware
- multicooker tefal
- tefal
- tefal actifry
- tefal air fryer
- tefal blender
- tefal co nz
- tefal cook set
- tefal cookware
- tefal easy fry
- tefal ingenio
- tefal jamie oliver
- tefal kettle
- tefal mixer
- tefal near me
- tefal nz
- tefal saucepans
- tefal set
- tefal steam
- tefal thermosignal
- tefal toaster
- tefal ultimate
- tefal unlimited
- tefal vok
Put your own brand in this comparison
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