Brandwave

How popular isKitchenAid?

In September 2026, people searched for KitchenAid by name about 11,200 times in New Zealand, a 5.6% decrease from the previous year. These searches made up 19.6% of all New Zealand blender brand searches, placing KitchenAid third out of six brands. When we asked both ChatGPT and Google AI Overviews about blender brands, KitchenAid appeared in one of the five answers and was the fifth most recommended of the six.

Search and AI answers in September 2026

KitchenAid is the third most searched of 6 competitors and the fifth most recommended in AI answers.

  1. BrevilleShare of searches 38%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. NutriBulletShare of searches 35.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. KitchenAidShare of searches 19.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  4. NinjaShare of searches 3.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. VitamixShare of searches 3.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st

+1 more

KitchenAid website (opens in a new tab)

Follow KitchenAid and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top blender brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, KitchenAid was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. KitchenAid is the fifth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vitamix1st
  2. NutriBullet2nd
  3. Breville3rd
  4. Ninja4th
  5. KitchenAid5th
  6. Blendtec–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NutriBullet5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Vitamix4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Breville3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ninja3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • KitchenAid1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blendtec0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about blender brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which blender brands compete with KitchenAid?

KitchenAid against blender brands in New Zealand, by month

Share of searches by month for Breville, NutriBullet, KitchenAid, Ninja, Vitamix. The figures are in the table below the chart.

View monthly share of searches table
MonthBrevilleNutriBulletKitchenAidNinjaVitamixBlendtec
Oct 202534.9%37.8%20.8%2.9%3.2%0.44%
Nov 202532.4%33.9%27.1%3.5%2.7%0.33%
Dec 202532.1%34.1%27.7%3.5%2.4%0.28%
Jan 202634%35.3%23.6%3.8%3%0.39%
Feb 202632.9%36.3%23.8%3.5%3.1%0.3%
Mar 202638.2%30.9%24.2%3.1%3.2%0.46%
Apr 202640.3%31.5%20.8%3.7%3.3%0.39%
May 202640.6%31.5%20.7%3.7%3.1%0.39%
Jun 202641.5%29.1%22%4%2.9%0.49%
Jul 202641.8%31.2%20.1%3.9%2.7%0.28%
Aug 202641.4%31.7%20.2%3.6%2.7%0.44%
Sep 202638%35.2%19.6%3.8%3.1%0.3%

  1. 1.Breville

    38%

    Held 1st. 12.6K estimated branded searches, -3.4% vs prior month. Share -3.4 points.

  2. 2.NutriBullet

    35.2%

    Held 2nd. 11.7K estimated branded searches, +16.7% vs prior month. Share +3.5 points.

  3. 3.KitchenAid

    19.6%

    Held 3rd. 6.5K estimated branded searches, +2.2% vs prior month. Share -0.6 points.

  4. 4.Ninja

    3.8%

    Held 4th. 1.3K estimated branded searches, +11.4% vs prior month. Share +0.2 points.

  5. 5.Vitamix

    3.1%

    Held 5th. 1K estimated branded searches, +20% vs prior month. Share +0.4 points.

  6. 6.Blendtec

    0.3%

    Held 6th. 100 estimated branded searches, -28.6% vs prior month. Share -0.1 points.

Compare popularity between KitchenAid and its closest rivals

Every comparison with KitchenAid

48 comparisons

How has branded search demand for KitchenAid changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for KitchenAid in New Zealand fell from 11.9K to 11.2K.
  • Across the 12 months ending September 2026, KitchenAid’s share of searches among blender brands in New Zealand decreased from 20.8% to 19.6%.
  • Across the 12 months ending September 2026, KitchenAid’s share of searches among blender brands in New Zealand peaked at 27.7% in December 2025 and was lowest at 19.6% in September 2026.

How did search popularity change for New Zealand blender brands in September 2026?

5 changes

  1. In September 2026, NutriBullet gained share of searches among blender brands in New Zealand, from 31.7% to 35.2%.

  2. In September 2026, Breville lost share of searches among blender brands in New Zealand, from 41.4% to 38%.

  3. In September 2026, KitchenAid lost share of searches among blender brands in New Zealand, from 20.2% to 19.6%.

  4. Estimated monthly branded searches for Ninja in New Zealand rose 36.6% over 12 measured months, from 930 to 1.3K in September 2026.

  5. Estimated monthly branded searches for Blendtec in New Zealand fell 28.6% over 12 measured months, from 140 to 100 in September 2026.

How are KitchenAid’s branded searches counted?

18 search terms

Brandwave collects information about searches that people make online using KitchenAid’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • kitchenaid
  • kitchenaid air fryer
  • kitchenaid artisan
  • kitchenaid artisan mixer
  • kitchenaid attachments
  • kitchenaid blender
  • kitchenaid bowls
  • kitchenaid food mixer
  • kitchenaid foodprosessor
  • kitchenaid hand mixer
  • kitchenaid kettle
  • kitchenaid mincer
  • kitchenaid mixer
  • kitchenaid mixer attachments
  • kitchenaid pasta attachment
  • kitchenaid sausage grinder
  • kitchenaid stand mixer
  • kitchenaid toaster

Do you work for KitchenAid? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does KitchenAid compete?

KitchenAid is ranked in 29 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Small kitchen appliance brands4th of 1011.3%Show ranking
Induction cooktop brands3rd of 815.4%Show ranking
Convection oven brands3rd of 616%Show ranking
Stand mixer brands3rd of 619.7%Show ranking
Undercounter fridge brands2nd of 619.6%Show ranking
Gas cooktop brands2nd of 919.3%Show ranking
Blender brands3rd of 619.6%Shown above
Double wall oven brands2nd of 819.7%Show ranking
Induction range brands2nd of 520.9%Show ranking
Hand mixer brands3rd of 522.7%Show ranking
Toaster oven brands2nd of 522.4%Show ranking
Induction oven brands2nd of 722.8%Show ranking
Induction stove brands2nd of 623.3%Show ranking
Counter depth refrigerator brands2nd of 523.9%Show ranking
Pasta maker brands2nd of 628.6%Show ranking
Hand blender brands2nd of 629.5%Show ranking
Stick blender brands2nd of 730.1%Show ranking
Kitchen scale brands2nd of 633.9%Show ranking
Measuring spoons brands2nd of 537%Show ranking
Bakeware brands2nd of 939.6%Show ranking
Measuring cups brands2nd of 542.2%Show ranking
Can opener brands1st of 360.2%Show ranking
Knife set brands1st of 761.5%Show ranking
Freestanding gas range brands1st of 666.2%Show ranking
Gas grill brands1st of 766.3%Show ranking
Cutlery brands1st of 769.7%Show ranking
Portable dishwasher brands1st of 475.3%Show ranking
Salad spinner brands1st of 588.4%Show ranking
Lemon juicer brands1st of 389.6%Show ranking
Creator with pink hair and a pink jacket

Is KitchenAid your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free