Brandwave

Breville vs KitchenAid:Which is more popular?

In September 2026, Breville had more branded searches than KitchenAid among blender brands in New Zealand. Breville had about 12,600 branded searches, while KitchenAid had 6,530. Breville made up 38% of all blender brand searches we track, and KitchenAid accounted for 19.6%. When we asked ChatGPT and Google AI Overviews about blender brands, Breville appeared in three of the five answers and KitchenAid in one. Breville was mentioned before KitchenAid in every answer that named either.

Among blender brands in New Zealand in September 2026

Who do people search for more?

Breville, about 94% more searches than KitchenAid

Breville 12.6K searchesKitchenAid 6.5K searches

Who does AI mention more?

Breville, mentioned in 3 of 5 answers, KitchenAid in 1

Breville in 3 of 5KitchenAid in 1 of 5

Who does AI recommend more?

Breville, named ahead of KitchenAid in 3 of 3 answers

Breville first in 3KitchenAid never first

Follow Breville vs KitchenAid and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top blender brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Breville was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. KitchenAid was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Breville was listed before KitchenAid in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vitamix1st
  2. NutriBullet2nd
  3. Breville3rd
  4. Ninja4th
  5. KitchenAid5th
  6. Blendtec–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NutriBullet5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Vitamix4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Breville3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ninja3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • KitchenAid1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blendtec0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about blender brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Breville or KitchenAid more popular in search?

This chart shows how often people search Google for Breville and KitchenAid by name. Each line represents a brand's share of searches for all six blender brands we track, month by month, from searches in New Zealand.

Breville and KitchenAid among blender brands in New Zealand, by month

Share of searches by month for Breville, KitchenAid. The figures are in the table below the chart.

View monthly share of searches table
MonthBrevilleNutriBulletKitchenAidNinjaVitamixBlendtec
Oct 202534.9%37.8%20.8%2.9%3.2%0.44%
Nov 202532.4%33.9%27.1%3.5%2.7%0.33%
Dec 202532.1%34.1%27.7%3.5%2.4%0.28%
Jan 202634%35.3%23.6%3.8%3%0.39%
Feb 202632.9%36.3%23.8%3.5%3.1%0.3%
Mar 202638.2%30.9%24.2%3.1%3.2%0.46%
Apr 202640.3%31.5%20.8%3.7%3.3%0.39%
May 202640.6%31.5%20.7%3.7%3.1%0.39%
Jun 202641.5%29.1%22%4%2.9%0.49%
Jul 202641.8%31.2%20.1%3.9%2.7%0.28%
Aug 202641.4%31.7%20.2%3.6%2.7%0.44%
Sep 202638%35.2%19.6%3.8%3.1%0.3%

How has the Breville and KitchenAid comparison changed over the last 12 months?

3 findings
  • Breville was ahead of KitchenAid in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Breville’s share of searches among blender brands in New Zealand moved from 34.9% to 38%, and its estimated monthly branded searches moved from 11.1K to 12.6K.
  • Across the 12 months ending September 2026, KitchenAid’s share of searches among blender brands in New Zealand moved from 20.8% to 19.6%, and its estimated monthly branded searches moved from 6.6K to 6.5K.

How did search popularity change for New Zealand blender brands in September 2026?

2 changes

  1. In September 2026, Breville lost share of searches among blender brands in New Zealand, from 41.4% to 38%.

  2. In September 2026, KitchenAid lost share of searches among blender brands in New Zealand, from 20.2% to 19.6%.

How are branded searches counted?

16 search terms

Brandwave collects information about searches that people make online using Breville’s and KitchenAid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Breville

9 branded search terms

  • breville
  • breville barista express
  • breville barista pro
  • breville barista touch
  • breville bread maker
  • breville descaler
  • breville double boiler
  • breville juicer
  • breville oracle

KitchenAid

7 branded search terms

  • kitchenaid
  • kitchenaid artisan
  • kitchenaid attachments
  • kitchenaid bowls
  • kitchenaid foodprosessor
  • kitchenaid mincer
  • kitchenaid sausage grinder

How the Brand Demand Index is measured

Other head-to-heads among blender brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free