Brandwave

Breville vs NutriBullet:Which is more popular?

In September 2026, Breville had more branded searches than NutriBullet among blender brands in New Zealand. Breville had about 12,600 branded searches, while NutriBullet had 11,700. Breville made up 38% of all blender brand searches we track, and NutriBullet accounted for 35.2%. When we asked ChatGPT and Google AI Overviews about blender brands, NutriBullet appeared in all five answers and Breville in three. Breville was mentioned before NutriBullet in three out of five answers.

Among blender brands in New Zealand in September 2026

Who do people search for more?

Breville, about 8% more searches than NutriBullet

Breville 12.6K searchesNutriBullet 11.7K searches

Who does AI mention more?

NutriBullet, mentioned in every answer we collected

NutriBullet in 5 of 5Breville in 3 of 5

Who does AI recommend more?

Breville, named ahead of NutriBullet in 3 of 5 answers

Breville first in 3NutriBullet first in 2

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Top blender brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, NutriBullet appeared in all five answers. Breville was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Breville was listed before NutriBullet in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vitamix1st
  2. NutriBullet2nd
  3. Breville3rd
  4. Ninja4th
  5. KitchenAid5th
  6. Blendtec–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NutriBullet5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Vitamix4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Breville3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ninja3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • KitchenAid1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blendtec0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about blender brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Breville or NutriBullet more popular in search?

This chart shows how often people search Google for Breville and NutriBullet by name. Each line represents a brand's share of searches for all six blender brands we track, month by month, from searches in New Zealand.

Breville and NutriBullet among blender brands in New Zealand, by month

Share of searches by month for Breville, NutriBullet. The figures are in the table below the chart.

View monthly share of searches table
MonthBrevilleNutriBulletKitchenAidNinjaVitamixBlendtec
Oct 202534.9%37.8%20.8%2.9%3.2%0.44%
Nov 202532.4%33.9%27.1%3.5%2.7%0.33%
Dec 202532.1%34.1%27.7%3.5%2.4%0.28%
Jan 202634%35.3%23.6%3.8%3%0.39%
Feb 202632.9%36.3%23.8%3.5%3.1%0.3%
Mar 202638.2%30.9%24.2%3.1%3.2%0.46%
Apr 202640.3%31.5%20.8%3.7%3.3%0.39%
May 202640.6%31.5%20.7%3.7%3.1%0.39%
Jun 202641.5%29.1%22%4%2.9%0.49%
Jul 202641.8%31.2%20.1%3.9%2.7%0.28%
Aug 202641.4%31.7%20.2%3.6%2.7%0.44%
Sep 202638%35.2%19.6%3.8%3.1%0.3%

How has the Breville and NutriBullet comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Breville took it in March 2026.
  • Across the 12 months ending September 2026, Breville’s share of searches among blender brands in New Zealand moved from 34.9% to 38%, and its estimated monthly branded searches moved from 11.1K to 12.6K.
  • Across the 12 months ending September 2026, NutriBullet’s share of searches among blender brands in New Zealand moved from 37.8% to 35.2%, and its estimated monthly branded searches moved from 12.1K to 11.7K.

How did search popularity change for New Zealand blender brands in September 2026?

2 changes

  1. In September 2026, NutriBullet gained share of searches among blender brands in New Zealand, from 31.7% to 35.2%.

  2. In September 2026, Breville lost share of searches among blender brands in New Zealand, from 41.4% to 38%.

How are branded searches counted?

18 search terms

Brandwave collects information about searches that people make online using Breville’s and NutriBullet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Breville

9 branded search terms

  • breville
  • breville barista express
  • breville barista pro
  • breville barista touch
  • breville bread maker
  • breville descaler
  • breville double boiler
  • breville juicer
  • breville oracle

NutriBullet

9 branded search terms

  • air fryer nutribullet
  • nutribullet
  • nutribullet 1200
  • nutribullet 900
  • nutribullet everygrain cooker
  • nutribullet juicer
  • nutribullet nutribullet
  • nutribullet slowjuicer
  • nutribullet smoothie

How the Brand Demand Index is measured

Other head-to-heads among blender brands

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