Brandwave

Kenwood vs KitchenAid:Which is more popular?

In September 2026, KitchenAid had more branded searches than Kenwood among can opener brands in New Zealand. KitchenAid had about 6,790 branded searches, while Kenwood had 3,900. KitchenAid made up 60.2% of all can opener brand searches we track, and Kenwood accounted for 34.6%. When we asked ChatGPT and Google AI Overviews about can opener brands, KitchenAid appeared in two of the five answers and Kenwood in one.

Among can opener brands in New Zealand in September 2026

Who do people search for more?

KitchenAid, about 74% more searches than Kenwood

KitchenAid 6.8K searchesKenwood 3.9K searches

Who does AI mention more?

KitchenAid, mentioned in 2 of 5 answers, Kenwood in 1

KitchenAid in 2 of 5Kenwood in 1 of 5

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Top can opener brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, KitchenAid was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Kenwood was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • KitchenAid2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kenwood1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Joseph Joseph1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about can opener brands

5 answers
  • Asked ChatGPT

    “Which can opener brand should I buy in New Zealand?”

    1. 1KitchenAid
  • Asked ChatGPT

    “What are the best can opener brands in New Zealand?”

    1. 1Joseph Joseph
    2. 2KitchenAid
  • Asked ChatGPT

    “What's the best can opener brand in New Zealand for easy opening?”

    1. Searched Google, AI Overview

      “best can opener”

      1. Searched Google, AI Overview

        “electric can opener”

        1. 1Kenwood

      Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

      Is Kenwood or KitchenAid more popular in search?

      This chart shows how often people search Google for Kenwood and KitchenAid by name. Each line represents a brand's share of searches for all three can opener brands we track, month by month, from searches in New Zealand.

      Kenwood and KitchenAid among can opener brands in New Zealand, by month

      Share of searches by month for KitchenAid, Kenwood. The figures are in the table below the chart.

      View monthly share of searches table
      MonthKitchenAidKenwoodJoseph Joseph
      Oct 202559.2%35.7%5.1%
      Nov 202565.7%30.3%4%
      Dec 202563.9%32.3%3.8%
      Jan 202661.2%33.4%5.4%
      Feb 202661.5%33.9%4.6%
      Mar 202661.4%33%5.6%
      Apr 202659.6%35%5.4%
      May 202656.7%38.3%5%
      Jun 202657.4%37.4%5.2%
      Jul 202657.4%37.5%5.1%
      Aug 202657.4%36.4%6.2%
      Sep 202660.2%34.6%5.2%

      How has the Kenwood and KitchenAid comparison changed over the last 12 months?

      3 findings
      • KitchenAid was ahead of Kenwood in every measured month of the 12 months ending September 2026.
      • Across the 12 months ending September 2026, Kenwood’s share of searches among can opener brands in New Zealand moved from 35.7% to 34.6%, and its estimated monthly branded searches moved from 4.1K to 3.9K.
      • Across the 12 months ending September 2026, KitchenAid’s share of searches among can opener brands in New Zealand moved from 59.2% to 60.2%, and its estimated monthly branded searches held steady at 6.8K.

      How did search popularity change for New Zealand can opener brands in September 2026?

      2 changes
      1. In September 2026, KitchenAid gained share of searches among can opener brands in New Zealand, from 57.4% to 60.2%.

      2. In September 2026, Kenwood lost share of searches among can opener brands in New Zealand, from 36.4% to 34.6%.

      How are branded searches counted?

      24 search terms

      Brandwave collects information about searches that people make online using Kenwood’s and KitchenAid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

      Kenwood

      16 branded search terms

      • auto radio kenwood
      • kenwood
      • kenwood attachments
      • kenwood chef
      • kenwood chef attachments
      • kenwood chef classic
      • kenwood chef titanium
      • kenwood chefette
      • kenwood foodprocessor
      • kenwood head unit
      • kenwood kmix
      • kenwood multipro
      • kenwood multipro go
      • kenwood patissier
      • kenwood stereo
      • kenwood truck

      KitchenAid

      8 branded search terms

      • kitchenaid
      • kitchenaid artisan
      • kitchenaid attachments
      • kitchenaid bowls
      • kitchenaid foodprosessor
      • kitchenaid mincer
      • kitchenaid pasta attachment
      • kitchenaid sausage grinder

      How the Brand Demand Index is measured

      Other head-to-heads among can opener brands

      Creator with pink hair and a pink jacket

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