How popular isZyliss?
In September 2026, people searched for Zyliss by name about 70 times in New Zealand, a 41.7% decrease from the previous year. These searches made up 8.4% of all New Zealand herb cutter brand searches, placing Zyliss third out of three brands. When we asked both ChatGPT and Google AI Overviews about herb cutter brands, Zyliss appeared in one of the five answers.
Zyliss is the third most searched of 3 competitors.
Joseph JosephShare of searches 71.1%Mentioned in 0 of 5 AI answers
OXOShare of searches 20.5%Mentioned in 4 of 5 AI answers
ZylissShare of searches 8.4%Mentioned in 1 of 5 AI answers
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Top herb cutter brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Zyliss was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- OXO4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Zyliss1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Joseph Joseph0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about herb cutter brands
5 answers
Asked ChatGPT
“Which herb cutter brand should I buy in New Zealand?”
- 1OXO
- 1
Asked ChatGPT
“What are the best herb cutter brands in New Zealand?”
- 1OXO
- 1
Asked ChatGPT
“What's the best herb cutter brand in New Zealand for easy meal prep?”
- 1OXO
- 1
Searched Google, AI Overview
“best herb cutter”
Searched Google, AI Overview
“herb scissors nz”
- 1OXO
- 1
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which herb cutter brands compete with Zyliss?
Share of searches by month for Joseph Joseph, OXO, Zyliss. The figures are in the table below the chart.
View monthly share of searches table
| Month | Joseph Joseph | OXO | Zyliss |
|---|---|---|---|
| Oct 2025 | 67% | 19.3% | 13.6% |
| Nov 2025 | 76.6% | 14.9% | 8.5% |
| Dec 2025 | 69.9% | 20.4% | 9.7% |
| Jan 2026 | 66.7% | 24.1% | 9.3% |
| Feb 2026 | 66.7% | 23.6% | 9.7% |
| Mar 2026 | 67.8% | 24.1% | 8% |
| Apr 2026 | 67.8% | 24.1% | 8% |
| May 2026 | 71.1% | 20.5% | 8.4% |
| Jun 2026 | 71.1% | 20.5% | 8.4% |
| Jul 2026 | 69.4% | 20% | 10.6% |
| Aug 2026 | 71.3% | 20.8% | 7.9% |
| Sep 2026 | 71.1% | 20.5% | 8.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 71.1% | 590 | -18.1% | -0.2 points | |
| 2, held 2nd | 20.5% | 170 | -19% | -0.3 points | |
| 3, held 3rd | 8.4% | 70 | -12.5% | +0.5 points |
Compare popularity between Zyliss and its closest rivals
Every comparison with Zyliss
4 comparisons
How has branded search demand for Zyliss changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Zyliss in New Zealand fell from 120 to 70.
- Across the 12 months ending September 2026, Zyliss’ share of searches among herb cutter brands in New Zealand decreased from 13.6% to 8.4%.
- Across the 12 months ending September 2026, Zyliss’ share of searches among herb cutter brands in New Zealand peaked at 13.6% in October 2025 and was lowest at 7.9% in August 2026.
How did search popularity change for New Zealand herb cutter brands in September 2026?
1 change
In September 2026, Zyliss gained share of searches among herb cutter brands in New Zealand, from 7.9% to 8.4%.
How are Zyliss’ branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Zyliss’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- zyliss
- zyliss kitchen
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Where does Zyliss compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Salad spinner brands | 4th of 5 | 0.95% | Show ranking |
| Kitchen utensil brands | 5th of 5 | 4.3% | Show ranking |
| Herb cutter brands | 3rd of 3 | 8.4% | Shown above |
Is Zyliss your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.