Joseph Joseph vs OXO:Which is more popular?
In September 2026, Joseph Joseph had more branded searches than OXO among herb cutter brands in New Zealand. Joseph Joseph had about 590 branded searches, while OXO had 170. Joseph Joseph made up 71.1% of all herb cutter brand searches we track, and OXO accounted for 20.5%. When we asked ChatGPT and Google AI Overviews about herb cutter brands, OXO appeared in four of the five answers and Joseph Joseph in none.
Who do people search for more?
Joseph Joseph, about 3 searches for every 1 for OXO
Who does AI mention more?
OXO, mentioned in 4 of 5 answers, Joseph Joseph in 0
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Top herb cutter brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, OXO was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Joseph Joseph did not appear in any of the five answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- OXO4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Zyliss1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Joseph Joseph0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about herb cutter brands
5 answers
Asked ChatGPT
“Which herb cutter brand should I buy in New Zealand?”
- 1OXO
- 1
Asked ChatGPT
“What are the best herb cutter brands in New Zealand?”
- 1OXO
- 1
Asked ChatGPT
“What's the best herb cutter brand in New Zealand for easy meal prep?”
- 1OXO
- 1
Searched Google, AI Overview
“best herb cutter”
Searched Google, AI Overview
“herb scissors nz”
- 1OXO
- 1
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Joseph Joseph or OXO more popular in search?
This chart shows how often people search Google for Joseph Joseph and OXO by name. Each line represents a brand's share of searches for all three herb cutter brands we track, month by month, from searches in New Zealand.
Share of searches by month for Joseph Joseph, OXO. The figures are in the table below the chart.
View monthly share of searches table
| Month | Joseph Joseph | OXO | Zyliss |
|---|---|---|---|
| Oct 2025 | 67% | 19.3% | 13.6% |
| Nov 2025 | 76.6% | 14.9% | 8.5% |
| Dec 2025 | 69.9% | 20.4% | 9.7% |
| Jan 2026 | 66.7% | 24.1% | 9.3% |
| Feb 2026 | 66.7% | 23.6% | 9.7% |
| Mar 2026 | 67.8% | 24.1% | 8% |
| Apr 2026 | 67.8% | 24.1% | 8% |
| May 2026 | 71.1% | 20.5% | 8.4% |
| Jun 2026 | 71.1% | 20.5% | 8.4% |
| Jul 2026 | 69.4% | 20% | 10.6% |
| Aug 2026 | 71.3% | 20.8% | 7.9% |
| Sep 2026 | 71.1% | 20.5% | 8.4% |
How has the Joseph Joseph and OXO comparison changed over the last 12 months?
3 findings
- Joseph Joseph was ahead of OXO in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Joseph Joseph’s share of searches among herb cutter brands in New Zealand moved from 67% to 71.1%, and its estimated monthly branded searches held steady at 590.
- Across the 12 months ending September 2026, OXO’s share of searches among herb cutter brands in New Zealand moved from 19.3% to 20.5%, and its estimated monthly branded searches held steady at 170.
How did search popularity change for New Zealand herb cutter brands in September 2026?
0 changes
Neither Joseph Joseph nor OXO moved beyond provider rounding among herb cutter brands in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Joseph Joseph’s and OXO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Joseph Joseph
1 branded search term
- joseph joseph
OXO
1 branded search term
- oxo good grips
Other head-to-heads among herb cutter brands
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