Steak knives brands in New Zealand:Which are most popular?
In September 2026, Victorinox was the most searched steak knives brand in New Zealand, accounting for 51% of all searches among the four brands we track. When we checked with ChatGPT and Google AI Overviews, Victorinox showed up in every answer. Victorinox was recommended most often, coming first in every response.
VictorinoxShare of searches 51%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
WusthofShare of searches 26.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
TramontinaShare of searches 13.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
ZWILLINGShare of searches 8.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top steak knives brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Victorinox appeared every time. Victorinox was recommended most often, coming first in every answer. Wusthof was second, and ZWILLING was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Victorinox1st
- Wusthof2nd
- ZWILLING3rd
- Tramontina4th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Victorinox5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Wusthof4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tramontina3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- ZWILLING3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about steak knives brands
5 answers
Asked ChatGPT
“Which steak knives brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best steak knives brands in New Zealand?”
Asked ChatGPT
“What's the best steak knives brand in New Zealand for everyday dinner?”
Searched Google, AI Overview
“best steak knives”
Searched Google, AI Overview
“steak knife set nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which steak knives brands do people search for most?
This chart shows how often people search Google for each steak knives brand by name. Each line represents a brand's share of searches for all four steak knives brands we track, month by month, from searches in New Zealand.
Share of searches by month for Victorinox, Wusthof, Tramontina, ZWILLING. The figures are in the table below the chart.
View monthly share of searches table
| Month | Victorinox | Wusthof | Tramontina | ZWILLING |
|---|---|---|---|---|
| Oct 2025 | 61% | 19.7% | 11.3% | 8% |
| Nov 2025 | 53.7% | 24.8% | 12.8% | 8.7% |
| Dec 2025 | 56.9% | 22.4% | 11.4% | 9.3% |
| Jan 2026 | 56.8% | 22.7% | 13.1% | 7.4% |
| Feb 2026 | 54% | 25.8% | 11.7% | 8.6% |
| Mar 2026 | 52.9% | 27.5% | 10.6% | 9% |
| Apr 2026 | 50.8% | 23.9% | 14.7% | 10.7% |
| May 2026 | 53.5% | 23.5% | 13.9% | 9.1% |
| Jun 2026 | 54.6% | 21.3% | 12.6% | 11.5% |
| Jul 2026 | 46.6% | 26.5% | 19.4% | 7.5% |
| Aug 2026 | 50.4% | 30.6% | 12.4% | 6.6% |
| Sep 2026 | 51% | 26.5% | 13.8% | 8.7% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 51% | 1K | -23.1% | +0.6 points | |
| 2, held 2nd | 26.5% | 520 | -34.2% | -4.1 points | |
| 3, held 3rd | 13.8% | 270 | -15.6% | +1.4 points | |
| 4, held 4th | 8.7% | 170 | 0% | +2.1 points |
51%
Held 1st. 1K estimated branded searches, -23.1% vs prior month. Share +0.6 points.
2.
Wusthof26.5%
Held 2nd. 520 estimated branded searches, -34.2% vs prior month. Share -4.1 points.
13.8%
Held 3rd. 270 estimated branded searches, -15.6% vs prior month. Share +1.4 points.
4.
ZWILLING8.7%
Held 4th. 170 estimated branded searches, 0% vs prior month. Share +2.1 points.
Which brand is most popular in search among steak knives brands in New Zealand?
4 brands
In September 2026, Victorinox was the most searched among steak knives brands in New Zealand, with an estimated 1K branded searches, 51% of all searches for the four we track. Wusthof is in 2nd place, 24.5 percentage points behind at 26.5%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Victorinox | 61% → 51% | 61%Oct 2025 | 46.6%Jul 2026 | 1st |
| Wusthof | 19.7% → 26.5% | 30.6%Aug 2026 | 19.7%Oct 2025 | 2nd |
| Tramontina | 11.3% → 13.8% | 19.4%Jul 2026 | 10.6%Mar 2026 | 3rd |
| ZWILLING | 8% → 8.7% | 11.5%Jun 2026 | 6.6%Aug 2026 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, Victorinox’s share of searches among steak knives brands in New Zealand decreased from 61% to 51%.
- Across the 12 months ending September 2026, Wusthof’s share of searches among steak knives brands in New Zealand increased from 19.7% to 26.5%.
- Across the 12 months ending September 2026, Tramontina’s share of searches among steak knives brands in New Zealand increased from 11.3% to 13.8%.
- Across the 12 months ending September 2026, ZWILLING’s share of searches among steak knives brands in New Zealand increased from 8% to 8.7%.
- Across the 12 months ending September 2026, Victorinox’s share of searches among steak knives brands in New Zealand peaked at 61% in October 2025 and was lowest at 46.6% in July 2026.
- Across the 12 months ending September 2026, Wusthof’s share of searches among steak knives brands in New Zealand peaked at 30.6% in August 2026 and was lowest at 19.7% in October 2025.
- Across the 12 months ending September 2026, Tramontina’s share of searches among steak knives brands in New Zealand peaked at 19.4% in July 2026 and was lowest at 10.6% in March 2026.
- Across the 12 months ending September 2026, ZWILLING’s share of searches among steak knives brands in New Zealand peaked at 11.5% in June 2026 and was lowest at 6.6% in August 2026.
How did search popularity change for New Zealand steak knives brands in September 2026?
4 changes
In September 2026, ZWILLING gained share of searches among steak knives brands in New Zealand, from 6.6% to 8.7%.
In September 2026, Tramontina gained share of searches among steak knives brands in New Zealand, from 12.4% to 13.8%.
In September 2026, Victorinox gained share of searches among steak knives brands in New Zealand, from 50.4% to 51%.
In September 2026, Wusthof lost share of searches among steak knives brands in New Zealand, from 30.6% to 26.5%.
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