Brandwave

How popular isTramontina?

In September 2026, people searched for Tramontina by name about 360 times in New Zealand, a 24.1% increase from the previous year. These searches made up 13.8% of all New Zealand steak knives brand searches, placing Tramontina third out of four brands. When we asked both ChatGPT and Google AI Overviews about steak knives brands, Tramontina appeared in three of the five answers and was the fourth most recommended of the four.

Search and AI answers in September 2026

Tramontina is the third most searched of 4 competitors and the fourth most recommended in AI answers.

  1. VictorinoxShare of searches 51%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. WusthofShare of searches 26.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. TramontinaShare of searches 13.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. ZWILLINGShare of searches 8.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top steak knives brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tramontina was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Tramontina is the fourth most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Victorinox1st
  2. Wusthof2nd
  3. ZWILLING3rd
  4. Tramontina4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Victorinox5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wusthof4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tramontina3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ZWILLING3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about steak knives brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which steak knives brands compete with Tramontina?

Tramontina against steak knives brands in New Zealand, by month

Share of searches by month for Victorinox, Wusthof, Tramontina, ZWILLING. The figures are in the table below the chart.

View monthly share of searches table
MonthVictorinoxWusthofTramontinaZWILLING
Oct 202561%19.7%11.3%8%
Nov 202553.7%24.8%12.8%8.7%
Dec 202556.9%22.4%11.4%9.3%
Jan 202656.8%22.7%13.1%7.4%
Feb 202654%25.8%11.7%8.6%
Mar 202652.9%27.5%10.6%9%
Apr 202650.8%23.9%14.7%10.7%
May 202653.5%23.5%13.9%9.1%
Jun 202654.6%21.3%12.6%11.5%
Jul 202646.6%26.5%19.4%7.5%
Aug 202650.4%30.6%12.4%6.6%
Sep 202651%26.5%13.8%8.7%

  1. 1.Victorinox

    51%

    Held 1st. 1K estimated branded searches, -23.1% vs prior month. Share +0.6 points.

  2. 2.Wusthof

    26.5%

    Held 2nd. 520 estimated branded searches, -34.2% vs prior month. Share -4.1 points.

  3. 3.Tramontina

    13.8%

    Held 3rd. 270 estimated branded searches, -15.6% vs prior month. Share +1.4 points.

  4. 4.ZWILLING

    8.7%

    Held 4th. 170 estimated branded searches, 0% vs prior month. Share +2.1 points.

Compare popularity between Tramontina and its closest rivals

Every comparison with Tramontina

16 comparisons

How has branded search demand for Tramontina changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Tramontina in New Zealand rose from 290 to 360.
  • Across the 12 months ending September 2026, Tramontina’s share of searches among steak knives brands in New Zealand increased from 11.3% to 13.8%.
  • Across the 12 months ending September 2026, Tramontina’s share of searches among steak knives brands in New Zealand peaked at 19.4% in July 2026 and was lowest at 10.6% in March 2026.

How did search popularity change for New Zealand steak knives brands in September 2026?

4 changes

  1. In September 2026, ZWILLING gained share of searches among steak knives brands in New Zealand, from 6.6% to 8.7%.

  2. In September 2026, Tramontina gained share of searches among steak knives brands in New Zealand, from 12.4% to 13.8%.

  3. In September 2026, Victorinox gained share of searches among steak knives brands in New Zealand, from 50.4% to 51%.

  4. In September 2026, Wusthof lost share of searches among steak knives brands in New Zealand, from 30.6% to 26.5%.

How are Tramontina’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Tramontina’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • frying pan tramontina
  • pan tramontina
  • tramontina
  • tramontina cast iron
  • tramontina cookware
  • tramontina dutch oven
  • tramontina pots

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How the Brand Demand Index is measured

Where does Tramontina compete?

Tramontina is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Bakeware brands5th of 91.6%Show ranking
Cookware brands7th of 92.3%Show ranking
Cutlery brands5th of 72.9%Show ranking
Steak knives brands3rd of 413.8%Shown above
Creator with pink hair and a pink jacket

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