Brandwave

Tramontina vs Wusthof:Which is more popular?

In September 2026, Wusthof had more branded searches than Tramontina among steak knives brands in New Zealand. Wusthof had about 520 branded searches, while Tramontina had 270. Wusthof made up 26.5% of all steak knives brand searches we track, and Tramontina accounted for 13.8%. When we asked ChatGPT and Google AI Overviews about steak knives brands, Wusthof appeared in four of the five answers and Tramontina in three. Wusthof was mentioned before Tramontina in four out of five answers.

Among steak knives brands in New Zealand in September 2026

Who do people search for more?

Wusthof, about 93% more searches than Tramontina

Wusthof 520 searchesTramontina 270 searches

Who does AI mention more?

Wusthof, mentioned in 4 of 5 answers, Tramontina in 3

Wusthof in 4 of 5Tramontina in 3 of 5

Who does AI recommend more?

Wusthof, named ahead of Tramontina in 4 of 5 answers

Wusthof first in 4Tramontina first in 1

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Top steak knives brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wusthof was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Tramontina was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Wusthof was listed before Tramontina in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Victorinox1st
  2. Wusthof2nd
  3. ZWILLING3rd
  4. Tramontina4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Victorinox5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wusthof4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tramontina3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ZWILLING3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about steak knives brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Tramontina or Wusthof more popular in search?

This chart shows how often people search Google for Tramontina and Wusthof by name. Each line represents a brand's share of searches for all four steak knives brands we track, month by month, from searches in New Zealand.

Tramontina and Wusthof among steak knives brands in New Zealand, by month

Share of searches by month for Wusthof, Tramontina. The figures are in the table below the chart.

View monthly share of searches table
MonthVictorinoxWusthofTramontinaZWILLING
Oct 202561%19.7%11.3%8%
Nov 202553.7%24.8%12.8%8.7%
Dec 202556.9%22.4%11.4%9.3%
Jan 202656.8%22.7%13.1%7.4%
Feb 202654%25.8%11.7%8.6%
Mar 202652.9%27.5%10.6%9%
Apr 202650.8%23.9%14.7%10.7%
May 202653.5%23.5%13.9%9.1%
Jun 202654.6%21.3%12.6%11.5%
Jul 202646.6%26.5%19.4%7.5%
Aug 202650.4%30.6%12.4%6.6%
Sep 202651%26.5%13.8%8.7%

How has the Tramontina and Wusthof comparison changed over the last 12 months?

3 findings
  • Wusthof was ahead of Tramontina in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Tramontina’s share of searches among steak knives brands in New Zealand moved from 11.3% to 13.8%, and its estimated monthly branded searches moved from 240 to 270.
  • Across the 12 months ending September 2026, Wusthof’s share of searches among steak knives brands in New Zealand moved from 19.7% to 26.5%, and its estimated monthly branded searches moved from 420 to 520.

How did search popularity change for New Zealand steak knives brands in September 2026?

2 changes

  1. In September 2026, Tramontina gained share of searches among steak knives brands in New Zealand, from 12.4% to 13.8%.

  2. In September 2026, Wusthof lost share of searches among steak knives brands in New Zealand, from 30.6% to 26.5%.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Tramontina’s and Wusthof’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Tramontina

3 branded search terms

  • pan tramontina
  • tramontina
  • tramontina dutch oven

Wusthof

3 branded search terms

  • wusthof
  • wusthof classic
  • wusthof knife

How the Brand Demand Index is measured

Other head-to-heads among steak knives brands

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