Tramontina vs ZWILLING:Which is more popular?
In September 2026, Tramontina had more branded searches than ZWILLING among steak knives brands in New Zealand. Tramontina had about 270 branded searches, while ZWILLING had 170. Tramontina made up 13.8% of all steak knives brand searches we track, and ZWILLING accounted for 8.7%. When we asked ChatGPT and Google AI Overviews about steak knives brands, Tramontina and ZWILLING each appeared in three of the five answers. ZWILLING was mentioned before Tramontina in three out of four answers that named either.
Who do people search for more?
Tramontina, about 59% more searches than ZWILLING
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
ZWILLING, named ahead of Tramontina in 3 of 4 answers
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Top steak knives brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Tramontina was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. ZWILLING was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. ZWILLING was listed before Tramontina in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Victorinox1st
Wusthof2nd- ZWILLING3rd
- Tramontina4th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Victorinox5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Wusthof4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tramontina3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- ZWILLING3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about steak knives brands
5 answers
Asked ChatGPT
“Which steak knives brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best steak knives brands in New Zealand?”
Asked ChatGPT
“What's the best steak knives brand in New Zealand for everyday dinner?”
Searched Google, AI Overview
“best steak knives”
Searched Google, AI Overview
“steak knife set nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Tramontina or ZWILLING more popular in search?
This chart shows how often people search Google for Tramontina and ZWILLING by name. Each line represents a brand's share of searches for all four steak knives brands we track, month by month, from searches in New Zealand.
Share of searches by month for Tramontina, ZWILLING. The figures are in the table below the chart.
View monthly share of searches table
| Month | Victorinox | Wusthof | Tramontina | ZWILLING |
|---|---|---|---|---|
| Oct 2025 | 61% | 19.7% | 11.3% | 8% |
| Nov 2025 | 53.7% | 24.8% | 12.8% | 8.7% |
| Dec 2025 | 56.9% | 22.4% | 11.4% | 9.3% |
| Jan 2026 | 56.8% | 22.7% | 13.1% | 7.4% |
| Feb 2026 | 54% | 25.8% | 11.7% | 8.6% |
| Mar 2026 | 52.9% | 27.5% | 10.6% | 9% |
| Apr 2026 | 50.8% | 23.9% | 14.7% | 10.7% |
| May 2026 | 53.5% | 23.5% | 13.9% | 9.1% |
| Jun 2026 | 54.6% | 21.3% | 12.6% | 11.5% |
| Jul 2026 | 46.6% | 26.5% | 19.4% | 7.5% |
| Aug 2026 | 50.4% | 30.6% | 12.4% | 6.6% |
| Sep 2026 | 51% | 26.5% | 13.8% | 8.7% |
How has the Tramontina and ZWILLING comparison changed over the last 12 months?
3 findings
- Tramontina was ahead of ZWILLING in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Tramontina’s share of searches among steak knives brands in New Zealand moved from 11.3% to 13.8%, and its estimated monthly branded searches moved from 240 to 270.
- Across the 12 months ending September 2026, ZWILLING’s share of searches among steak knives brands in New Zealand moved from 8% to 8.7%, and its estimated monthly branded searches held steady at 170.
How did search popularity change for New Zealand steak knives brands in September 2026?
2 changes
In September 2026, ZWILLING gained share of searches among steak knives brands in New Zealand, from 6.6% to 8.7%.
In September 2026, Tramontina gained share of searches among steak knives brands in New Zealand, from 12.4% to 13.8%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Tramontina’s and ZWILLING’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Tramontina
3 branded search terms
- pan tramontina
- tramontina
- tramontina dutch oven
ZWILLING
1 branded search term
- zwilling
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