Victorinox vs Wusthof:Which is more popular?
In September 2026, Victorinox had more branded searches than Wusthof among steak knives brands in New Zealand. Victorinox had about 1,000 branded searches, while Wusthof had 520. Victorinox made up 51% of all steak knives brand searches we track, and Wusthof accounted for 26.5%. When we asked ChatGPT and Google AI Overviews about steak knives brands, Victorinox appeared in all five answers and Wusthof in four. Victorinox was mentioned before Wusthof in every answer.
Who do people search for more?
Victorinox, about 92% more searches than Wusthof
Who does AI mention more?
Victorinox, mentioned in every answer we collected
Who does AI recommend more?
Victorinox, named ahead of Wusthof in every answer
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Top steak knives brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Victorinox appeared in all five answers. Wusthof was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Victorinox was listed before Wusthof in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Victorinox1st
Wusthof2nd
ZWILLING3rd
Tramontina4th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Victorinox5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Wusthof4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tramontina3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- ZWILLING3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about steak knives brands
5 answers
Asked ChatGPT
“Which steak knives brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best steak knives brands in New Zealand?”
Asked ChatGPT
“What's the best steak knives brand in New Zealand for everyday dinner?”
Searched Google, AI Overview
“best steak knives”
Searched Google, AI Overview
“steak knife set nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Victorinox or Wusthof more popular in search?
This chart shows how often people search Google for Victorinox and Wusthof by name. Each line represents a brand's share of searches for all four steak knives brands we track, month by month, from searches in New Zealand.
Share of searches by month for Victorinox, Wusthof. The figures are in the table below the chart.
View monthly share of searches table
| Month | Victorinox | Wusthof | Tramontina | ZWILLING |
|---|---|---|---|---|
| Oct 2025 | 61% | 19.7% | 11.3% | 8% |
| Nov 2025 | 53.7% | 24.8% | 12.8% | 8.7% |
| Dec 2025 | 56.9% | 22.4% | 11.4% | 9.3% |
| Jan 2026 | 56.8% | 22.7% | 13.1% | 7.4% |
| Feb 2026 | 54% | 25.8% | 11.7% | 8.6% |
| Mar 2026 | 52.9% | 27.5% | 10.6% | 9% |
| Apr 2026 | 50.8% | 23.9% | 14.7% | 10.7% |
| May 2026 | 53.5% | 23.5% | 13.9% | 9.1% |
| Jun 2026 | 54.6% | 21.3% | 12.6% | 11.5% |
| Jul 2026 | 46.6% | 26.5% | 19.4% | 7.5% |
| Aug 2026 | 50.4% | 30.6% | 12.4% | 6.6% |
| Sep 2026 | 51% | 26.5% | 13.8% | 8.7% |
How has the Victorinox and Wusthof comparison changed over the last 12 months?
3 findings
- Victorinox was ahead of Wusthof in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Victorinox’s share of searches among steak knives brands in New Zealand moved from 61% to 51%, and its estimated monthly branded searches moved from 1.3K to 1K.
- Across the 12 months ending September 2026, Wusthof’s share of searches among steak knives brands in New Zealand moved from 19.7% to 26.5%, and its estimated monthly branded searches moved from 420 to 520.
How did search popularity change for New Zealand steak knives brands in September 2026?
2 changes
In September 2026, Victorinox gained share of searches among steak knives brands in New Zealand, from 50.4% to 51%.
In September 2026, Wusthof lost share of searches among steak knives brands in New Zealand, from 30.6% to 26.5%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Victorinox’s and Wusthof’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Victorinox
1 branded search term
- victorinox
Wusthof
3 branded search terms
- wusthof
- wusthof classic
- wusthof knife
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