Victorinox vs ZWILLING:Which is more popular?
In September 2026, Victorinox had more branded searches than ZWILLING among steak knives brands in New Zealand. Victorinox had about 1,000 branded searches, while ZWILLING had 170. Victorinox made up 51% of all steak knives brand searches we track, and ZWILLING accounted for 8.7%. When we asked ChatGPT and Google AI Overviews about steak knives brands, Victorinox appeared in all five answers and ZWILLING in three. Victorinox was mentioned before ZWILLING in every answer.
Who do people search for more?
Victorinox, about 6 searches for every 1 for ZWILLING
Who does AI mention more?
Victorinox, mentioned in every answer we collected
Who does AI recommend more?
Victorinox, named ahead of ZWILLING in every answer
Follow Victorinox vs ZWILLING and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top steak knives brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Victorinox appeared in all five answers. ZWILLING was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Victorinox was listed before ZWILLING in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Victorinox1st
Wusthof2nd
ZWILLING3rd
Tramontina4th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Victorinox5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Wusthof4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tramontina3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- ZWILLING3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about steak knives brands
5 answers
Asked ChatGPT
“Which steak knives brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best steak knives brands in New Zealand?”
Asked ChatGPT
“What's the best steak knives brand in New Zealand for everyday dinner?”
Searched Google, AI Overview
“best steak knives”
Searched Google, AI Overview
“steak knife set nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Victorinox or ZWILLING more popular in search?
This chart shows how often people search Google for Victorinox and ZWILLING by name. Each line represents a brand's share of searches for all four steak knives brands we track, month by month, from searches in New Zealand.
Share of searches by month for Victorinox, ZWILLING. The figures are in the table below the chart.
View monthly share of searches table
| Month | Victorinox | Wusthof | Tramontina | ZWILLING |
|---|---|---|---|---|
| Oct 2025 | 61% | 19.7% | 11.3% | 8% |
| Nov 2025 | 53.7% | 24.8% | 12.8% | 8.7% |
| Dec 2025 | 56.9% | 22.4% | 11.4% | 9.3% |
| Jan 2026 | 56.8% | 22.7% | 13.1% | 7.4% |
| Feb 2026 | 54% | 25.8% | 11.7% | 8.6% |
| Mar 2026 | 52.9% | 27.5% | 10.6% | 9% |
| Apr 2026 | 50.8% | 23.9% | 14.7% | 10.7% |
| May 2026 | 53.5% | 23.5% | 13.9% | 9.1% |
| Jun 2026 | 54.6% | 21.3% | 12.6% | 11.5% |
| Jul 2026 | 46.6% | 26.5% | 19.4% | 7.5% |
| Aug 2026 | 50.4% | 30.6% | 12.4% | 6.6% |
| Sep 2026 | 51% | 26.5% | 13.8% | 8.7% |
How has the Victorinox and ZWILLING comparison changed over the last 12 months?
3 findings
- Victorinox was ahead of ZWILLING in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Victorinox’s share of searches among steak knives brands in New Zealand moved from 61% to 51%, and its estimated monthly branded searches moved from 1.3K to 1K.
- Across the 12 months ending September 2026, ZWILLING’s share of searches among steak knives brands in New Zealand moved from 8% to 8.7%, and its estimated monthly branded searches held steady at 170.
How did search popularity change for New Zealand steak knives brands in September 2026?
2 changes
In September 2026, ZWILLING gained share of searches among steak knives brands in New Zealand, from 6.6% to 8.7%.
In September 2026, Victorinox gained share of searches among steak knives brands in New Zealand, from 50.4% to 51%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Victorinox’s and ZWILLING’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Victorinox
1 branded search term
- victorinox
ZWILLING
1 branded search term
- zwilling
Other head-to-heads among steak knives brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.