Essteele vs Tramontina:Which is more popular by branded search in New Zealand?
In August 2026, Tramontina had more branded searches than Essteele among cookware brands in New Zealand. Tramontina was estimated to have 470 branded searches compared to Essteele’s 170, and held a 1.8% Share of Search versus Essteele’s 0.66%.
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Which is more popular in search, Essteele or Tramontina?
Compare the pots, pans and cookware brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tramontina, Essteele. The figures are in the table below the chart.
View monthly share of search table
| Month | Le Creuset | Scanpan | Staub | HexClad | Circulon | Tramontina | Essteele |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 63.4% | 19.9% | 5.3% | 5.4% | 3.6% | 1.9% | 0.67% |
| Nov 2025 | 66.3% | 16.9% | 5.7% | 5.8% | 2.8% | 1.6% | 1% |
| Dec 2025 | 70.2% | 15.6% | 4.1% | 5.4% | 2.3% | 1.5% | 0.9% |
| Jan 2026 | 63.9% | 19.5% | 4.8% | 5.5% | 3.6% | 1.8% | 0.9% |
| Feb 2026 | 68.6% | 16.6% | 4.9% | 4.6% | 3% | 1.6% | 0.7% |
| Mar 2026 | 70.4% | 15.1% | 5.6% | 3.9% | 2.8% | 1.5% | 0.83% |
| Apr 2026 | 65% | 19.2% | 5% | 5% | 2.9% | 1.8% | 1% |
| May 2026 | 69.8% | 16.3% | 4.6% | 4.1% | 2.8% | 1.7% | 0.7% |
| Jun 2026 | 73.7% | 14.2% | 4.1% | 3.6% | 2.3% | 1.2% | 0.91% |
| Jul 2026 | 70.5% | 16.6% | 3.8% | 3.8% | 2.3% | 2.4% | 0.68% |
| Aug 2026 | 66.7% | 19.2% | 4.9% | 4.1% | 2.5% | 1.8% | 0.66% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Essteele and Tramontina comparison changed over the last 12 months?
3 findings
- Tramontina was ahead of Essteele in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Essteele’s estimated Share of Search among cookware brands in New Zealand moved from 0.67% to 0.66%, and its estimated monthly branded searches moved from 130 to 170.
- Across the 11 months ending August 2026, Tramontina’s estimated Share of Search among cookware brands in New Zealand moved from 1.9% to 1.8%, and its estimated monthly branded searches moved from 360 to 470.
How did search popularity change for New Zealand cookware brands in August 2026?
2 changes
In August 2026, Tramontina lost estimated Share of Search among cookware brands in New Zealand, from 2.4% to 1.8%.
Estimated monthly branded searches for Essteele in New Zealand rose 30.8% over 11 measured months, from 130 to 170 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Essteele’s and Tramontina’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Essteele
7 branded search terms
- essteele
- essteele com au
- essteele cookware
- essteele frying pan
- essteele near me
- essteele nz
- essteele pot
Tramontina
9 branded search terms
- frying pan tramontina
- pan tramontina
- tramontina
- tramontina cast iron
- tramontina cookware
- tramontina dutch oven
- tramontina near me
- tramontina nz
- tramontina pots
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.