Nordic Ware vs Tramontina:Which is more popular?
In September 2026, Tramontina had more branded searches than Nordic Ware among bakeware brands in New Zealand. Tramontina had about 270 branded searches, while Nordic Ware had 90. Tramontina made up 1.6% of all bakeware brand searches we track, and Nordic Ware accounted for 0.55%. When we asked ChatGPT and Google AI Overviews about bakeware brands, Nordic Ware appeared in four of the five answers and Tramontina in none.
Who do people search for more?
Tramontina, about 3 searches for every 1 for Nordic Ware
Who does AI mention more?
Nordic Ware, mentioned in 4 of 5 answers, Tramontina in 0
Who does AI recommend more?
Nordic Ware, the only one of the two named
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Top bakeware brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Nordic Ware was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Tramontina did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Wiltshire1st- Nordic Ware2nd
USA Pan3rd
Bakemaster4th
Le Creuset5th
Tala6th
Pyrex7th
KitchenAid–- Tramontina–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Wiltshire5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Nordic Ware4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Le Creuset3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bakemaster3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- USA Pan3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tala2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pyrex1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tramontina0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bakeware brands
5 answers
Asked ChatGPT
“Which bakeware brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best bakeware brands in New Zealand?”
Asked ChatGPT
“What's the best bakeware brand in New Zealand for home baking?”
Searched Google, AI Overview
“baking tins nz”
Searched Google, AI Overview
“cake pans nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Nordic Ware or Tramontina more popular in search?
This chart shows how often people search Google for Nordic Ware and Tramontina by name. Each line represents a brand's share of searches for all nine bakeware brands we track, month by month, from searches in New Zealand.
Share of searches by month for Tramontina, Nordic Ware. The figures are in the table below the chart.
View monthly share of searches table
| Month | Le Creuset | KitchenAid | Pyrex | Wiltshire | Tramontina | Nordic Ware | Bakemaster | USA Pan | Tala |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.6% | 44.7% | 4% | 4% | 1.6% | 0.47% | 0.2% | 0.27% | 0.14% |
| Nov 2025 | 43.1% | 49.7% | 2.6% | 2.6% | 1.3% | 0.3% | 0.13% | 0.17% | 0.04% |
| Dec 2025 | 47.1% | 45.7% | 2.8% | 2.3% | 1.2% | 0.55% | 0.08% | 0.16% | 0.08% |
| Jan 2026 | 45.5% | 44.6% | 4.1% | 3.3% | 1.7% | 0.4% | 0.11% | 0.17% | 0.06% |
| Feb 2026 | 45.3% | 43.6% | 5% | 4.1% | 1.3% | 0.35% | 0.14% | 0.14% | 0.14% |
| Mar 2026 | 49.7% | 39.7% | 4.5% | 3.7% | 1.3% | 0.56% | 0.19% | 0.25% | 0.13% |
| Apr 2026 | 45.9% | 42.8% | 4% | 4% | 2% | 0.61% | 0.13% | 0.47% | 0.13% |
| May 2026 | 49.1% | 39.5% | 4.4% | 4.4% | 1.6% | 0.43% | 0.18% | 0.24% | 0.12% |
| Jun 2026 | 50.1% | 38.5% | 4.4% | 4.4% | 1.4% | 0.55% | 0.12% | 0.31% | 0.12% |
| Jul 2026 | 47.6% | 36.4% | 4.1% | 7.4% | 3.1% | 0.63% | 0.17% | 0.51% | 0.11% |
| Aug 2026 | 49.3% | 38.1% | 4.3% | 5.2% | 1.9% | 0.54% | 0.12% | 0.42% | 0.12% |
| Sep 2026 | 49% | 39.6% | 4.4% | 4.4% | 1.6% | 0.55% | 0.18% | 0.18% | 0.12% |
How has the Nordic Ware and Tramontina comparison changed over the last 12 months?
3 findings
- Tramontina was ahead of Nordic Ware in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Nordic Ware’s share of searches among bakeware brands in New Zealand moved from 0.47% to 0.55%, and its estimated monthly branded searches moved from 70 to 90.
- Across the 12 months ending September 2026, Tramontina’s share of searches among bakeware brands in New Zealand held steady at 1.6%, and its estimated monthly branded searches moved from 240 to 270.
How did search popularity change for New Zealand bakeware brands in September 2026?
2 changes
Estimated monthly branded searches for Nordic Ware in New Zealand rose 28.6% over 12 measured months, from 70 to 90 in September 2026.
Estimated monthly branded searches for Tramontina in New Zealand rose 12.5% over 12 measured months, from 240 to 270 in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Nordic Ware’s and Tramontina’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Nordic Ware
1 branded search term
- nordic ware
Tramontina
3 branded search terms
- pan tramontina
- tramontina
- tramontina dutch oven
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