Brandwave

Stir Tea vs T2:Which is more popular?

In September 2026, T2 had more branded searches than Stir Tea among tea brands in New Zealand. T2 had about 2,130 branded searches, while Stir Tea had 110. T2 made up 14.6% of all tea brand searches we track, and Stir Tea accounted for 0.76%. When we asked ChatGPT and Google AI Overviews about tea brands, Stir Tea appeared in two of the five answers and T2 in none.

Among tea brands in New Zealand in September 2026

Who do people search for more?

T2, about 19 searches for every 1 for Stir Tea

T2 2.1K searchesStir Tea 110 searches

Who does AI mention more?

Stir Tea, mentioned in 2 of 5 answers, T2 in 0

Stir Tea in 2 of 5T2 in 0 of 5

Who does AI recommend more?

Stir Tea, the only one of the two named

Stir Tea first in 2T2 never named

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Top tea brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Stir Tea was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. T2 did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zealong1st
  2. Bell Tea2nd
  3. Dilmah3rd
  4. Tea Total4th
  5. Healtheries5th
  6. Twinings5th
  7. Stir Tea7th
  8. T2–
  9. Pukka–
  10. Lipton–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tea Total5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Zealong5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bell Tea4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dilmah3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stir Tea2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Healtheries1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Twinings1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • T20 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pukka0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lipton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tea brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Stir Tea or T2 more popular in search?

This chart shows how often people search Google for Stir Tea and T2 by name. Each line represents a brand's share of searches for all ten tea brands we track, month by month, from searches in New Zealand.

Stir Tea and T2 among tea brands in New Zealand, by month

Share of searches by month for T2, Stir Tea. The figures are in the table below the chart.

View monthly share of searches table
MonthHealtheriesTea TotalDilmahT2TwiningsPukkaZealongLiptonBell TeaStir Tea
Oct 202518.5%13.6%13%22.7%8%6.2%9.3%3.9%3.6%1.2%
Nov 202515.8%15.6%11.8%30.5%5.2%4.4%8.5%3.5%3%1.7%
Dec 202512.4%15%10.3%36.1%4.9%4.4%10%2.8%2.6%1.6%
Jan 202618.6%14%14%20%6.9%5.4%11.8%4.1%3.9%1.3%
Feb 202621.9%14.3%14.5%16.3%7.1%4.2%11.6%5.1%3.7%1.5%
Mar 202623.2%14.9%13.1%17%7.6%5.4%7.8%4.9%5.1%1.1%
Apr 202622.2%18.8%13.1%16.6%7.1%5.4%7.8%4.2%3.9%0.86%
May 202617.9%22.6%13%13.7%10.2%4.4%10%3.7%3.7%0.88%
Jun 202618.5%19.1%13.5%17.8%9%5.5%6.6%4.2%4.8%0.92%
Jul 202618.3%19.9%14.3%14.7%9.8%5.9%6.9%5%4.3%0.96%
Aug 202619.9%18.6%15.1%14%9.8%5.5%5.7%6.5%4%0.9%
Sep 202621.6%16.5%15.7%14.6%9.1%6.7%6%4.7%4.3%0.76%

How has the Stir Tea and T2 comparison changed over the last 12 months?

3 findings
  • T2 was ahead of Stir Tea in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Stir Tea’s share of searches among tea brands in New Zealand moved from 1.2% to 0.76%, and its estimated monthly branded searches moved from 170 to 110.
  • Across the 12 months ending September 2026, T2’s share of searches among tea brands in New Zealand moved from 22.7% to 14.6%, and its estimated monthly branded searches moved from 3.2K to 2.1K.

How did search popularity change for New Zealand tea brands in September 2026?

2 changes
  1. In September 2026, T2 gained share of searches among tea brands in New Zealand, from 14% to 14.6%.

  2. Estimated monthly branded searches for Stir Tea in New Zealand fell 35.3% over 12 measured months, from 170 to 110 in September 2026.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Stir Tea’s and T2’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Stir Tea

1 branded search term

  • stir tea

T2

7 branded search terms

  • peppermint tea t2
  • sleep tea t2
  • t2 iced tea
  • t2 tea
  • t2 tea bags
  • t2 tea cups
  • t2 tummy tea

How the Brand Demand Index is measured

Other head-to-heads among tea brands

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