Brandwave

Bodum vs Russell Hobbs:Which is more popular?

In September 2026, Russell Hobbs had more branded searches than Bodum among tea kettle brands in New Zealand. Russell Hobbs had about 1,650 branded searches, while Bodum had 390. Russell Hobbs made up 7.2% of all tea kettle brand searches we track, and Bodum accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about tea kettle brands, Russell Hobbs appeared in all five answers and Bodum in none.

Among tea kettle brands in New Zealand in September 2026

Who do people search for more?

Russell Hobbs, about 4 searches for every 1 for Bodum

Russell Hobbs 1.6K searchesBodum 390 searches

Who does AI mention more?

Russell Hobbs, mentioned in every answer we collected

Russell Hobbs in 5 of 5Bodum in 0 of 5

Who does AI recommend more?

Russell Hobbs, the only one of the two named

Russell Hobbs first in 4Bodum never named

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Top tea kettle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Russell Hobbs appeared in all five answers. Bodum did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Russell Hobbs1st
  2. Breville2nd
  3. Sunbeam3rd
  4. Smeg4th
  5. Bodum–
  6. ZWILLING–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Breville5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Russell Hobbs5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sunbeam4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Smeg1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bodum0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ZWILLING0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tea kettle brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Bodum or Russell Hobbs more popular in search?

This chart shows how often people search Google for Bodum and Russell Hobbs by name. Each line represents a brand's share of searches for all six tea kettle brands we track, month by month, from searches in New Zealand.

Bodum and Russell Hobbs among tea kettle brands in New Zealand, by month

Share of searches by month for Russell Hobbs, Bodum. The figures are in the table below the chart.

View monthly share of searches table
MonthBrevilleSmegRussell HobbsSunbeamBodumZWILLING
Oct 202561.9%21%7.7%5.7%2.8%0.98%
Nov 202564.4%20.3%7.3%4.2%2.8%1%
Dec 202566.3%17%7.5%4.3%3.5%1.3%
Jan 202666%17.3%7.7%5.2%2.8%1%
Feb 202665.5%17.8%8.1%5.3%2.4%1%
Mar 202665.4%18.8%7.5%4.7%2.5%1.1%
Apr 202667.8%15.9%7.5%5.5%2.1%1.2%
May 202670.2%15.1%7.4%4.5%2%0.87%
Jun 202667.2%17.8%7.4%4.5%2%1.1%
Jul 202652.9%35.2%6.4%3.4%1.2%0.81%
Aug 202647.2%41%6.1%3.3%1.8%0.63%
Sep 202653.4%33.2%7.2%3.8%1.7%0.74%

How has the Bodum and Russell Hobbs comparison changed over the last 12 months?

3 findings
  • Russell Hobbs was ahead of Bodum in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bodum’s share of searches among tea kettle brands in New Zealand moved from 2.8% to 1.7%, and its estimated monthly branded searches moved from 480 to 390.
  • Across the 12 months ending September 2026, Russell Hobbs’ share of searches among tea kettle brands in New Zealand moved from 7.7% to 7.2%, and its estimated monthly branded searches moved from 1.3K to 1.6K.

How did search popularity change for New Zealand tea kettle brands in September 2026?

2 changes

  1. In September 2026, Russell Hobbs gained share of searches among tea kettle brands in New Zealand, from 6.1% to 7.2%.

  2. Estimated monthly branded searches for Bodum in New Zealand fell 18.8% over 12 measured months, from 480 to 390 in September 2026.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Bodum’s and Russell Hobbs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bodum

1 branded search term

  • bodum

Russell Hobbs

5 branded search terms

  • multicooker russell hobbs
  • russell hobbs
  • russell hobbs chopper
  • russell hobbs jug
  • russellhobbs

How the Brand Demand Index is measured

Other head-to-heads among tea kettle brands

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