Smeg vs Sunbeam:Which is more popular?
In September 2026, Smeg had more branded searches than Sunbeam among tea kettle brands in New Zealand. Smeg had about 7,640 branded searches, while Sunbeam had 880. Smeg made up 33.2% of all tea kettle brand searches we track, and Sunbeam accounted for 3.8%. When we asked ChatGPT and Google AI Overviews about tea kettle brands, Sunbeam appeared in four of the five answers and Smeg in one. Sunbeam was mentioned before Smeg in every answer.
Who do people search for more?
Smeg, about 9 searches for every 1 for Sunbeam
Who does AI mention more?
Sunbeam, mentioned in 4 of 5 answers, Smeg in 1
Who does AI recommend more?
Sunbeam, named ahead of Smeg in every answer
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Top tea kettle brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Sunbeam was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Smeg was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sunbeam was listed before Smeg in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Breville5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Russell Hobbs5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Sunbeam4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Smeg1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bodum0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ZWILLING0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tea kettle brands
5 answers
Asked ChatGPT
“Which tea kettle brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best tea kettle brands in New Zealand?”
Asked ChatGPT
“What's the best tea kettle brand in New Zealand for quick boiling?”
Searched Google, AI Overview
“electric kettle nz”
Searched Google, AI Overview
“fast boil kettle”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Smeg or Sunbeam more popular in search?
This chart shows how often people search Google for Smeg and Sunbeam by name. Each line represents a brand's share of searches for all six tea kettle brands we track, month by month, from searches in New Zealand.
Share of searches by month for Smeg, Sunbeam. The figures are in the table below the chart.
View monthly share of searches table
| Month | Breville | Smeg | Russell Hobbs | Sunbeam | Bodum | ZWILLING |
|---|---|---|---|---|---|---|
| Oct 2025 | 61.9% | 21% | 7.7% | 5.7% | 2.8% | 0.98% |
| Nov 2025 | 64.4% | 20.3% | 7.3% | 4.2% | 2.8% | 1% |
| Dec 2025 | 66.3% | 17% | 7.5% | 4.3% | 3.5% | 1.3% |
| Jan 2026 | 66% | 17.3% | 7.7% | 5.2% | 2.8% | 1% |
| Feb 2026 | 65.5% | 17.8% | 8.1% | 5.3% | 2.4% | 1% |
| Mar 2026 | 65.4% | 18.8% | 7.5% | 4.7% | 2.5% | 1.1% |
| Apr 2026 | 67.8% | 15.9% | 7.5% | 5.5% | 2.1% | 1.2% |
| May 2026 | 70.2% | 15.1% | 7.4% | 4.5% | 2% | 0.87% |
| Jun 2026 | 67.2% | 17.8% | 7.4% | 4.5% | 2% | 1.1% |
| Jul 2026 | 52.9% | 35.2% | 6.4% | 3.4% | 1.2% | 0.81% |
| Aug 2026 | 47.2% | 41% | 6.1% | 3.3% | 1.8% | 0.63% |
| Sep 2026 | 53.4% | 33.2% | 7.2% | 3.8% | 1.7% | 0.74% |
How has the Smeg and Sunbeam comparison changed over the last 12 months?
3 findings
- Smeg was ahead of Sunbeam in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Smeg’s share of searches among tea kettle brands in New Zealand moved from 21% to 33.2%, and its estimated monthly branded searches moved from 3.6K to 7.6K.
- Across the 12 months ending September 2026, Sunbeam’s share of searches among tea kettle brands in New Zealand moved from 5.7% to 3.8%, and its estimated monthly branded searches moved from 1K to 880.
How did search popularity change for New Zealand tea kettle brands in September 2026?
2 changes
In September 2026, Sunbeam gained share of searches among tea kettle brands in New Zealand, from 3.3% to 3.8%.
In September 2026, Smeg lost share of searches among tea kettle brands in New Zealand, from 41% to 33.2%.
How are branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Smeg’s and Sunbeam’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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